How to Reach Senior Citizens Using Digital Marketing

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Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing.

By The Numbers:

Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of the disposable income used each year in the United States.

The volume of potential customers is staggering, and could definitely be utilized by businesses wishing to reach out through digital advertising. Do not let them go unnoticed.

Primary Devices:

Aged consumers are also not as resistant to digital devices and platforms as many may assume. In fact, a Nielson report shows a 16% increase in use of tablets by those 50 years and older. The same report also claims a 12% growth in smartphone use for this same demographic.

As older citizens are adapting to newfound technology, it is important to appeal to them just as you would to any other consumer.

This generation is following many of the same trends and patterns of behavior as millennials. Both groups are starting to shift toward mobile in a very large way. This shift creates the perfect opportunity to reach baby boomers.

Utilizing mobile targeting options through various platforms like Google AdWords, Facebook Ads, Twitter Ads, etc. is essential to meeting the needs of this consumer base. Refining your options to target those who are retired, within a certain age range, or are located in popular retirement destinations such the state of Florida are all excellent ways to get started.

Strategy:

Begin by casting your net as far as you possibly can. Include everything, don’t hold back. Once you’ve accomplished this, you can start to dial it back in and optimize your targeted areas. Trial and error is the best way to figure out what will work best for your business.

Over time these small alterations will begin to show great growth. This whole process is called achieving “micro-wins”. You can learn more about this process by reading this article of ours: “Micro-Wins: The Key to AdWords Success”.

4 Industries that Need to Prioritize Digital Marketing

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Although digital marketing is important to utilize for any organization, there are industries in particular where the return on investment (ROI) for a conversion is substantial. A major problem is that many executives within these larger industries aren’t very familiar with the concept of digital marketing and how important it has become. Listed below are four industries that have extremely high ROIs when it comes to digital marketing conversions.

1. Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key phrases. Ultimately, in order to stay on top of competitors a major online presence is needed and digital marketing efforts need to be prioritized.

2. Real Estate:
Just like the legal industry, real estate is another field that can return a high ROI. From agents to real estate companies, having an online presence is becoming more important than ever before. The vast majority of buyers and sellers in the real estate market are all conducting online searches, as housing ads in the newspaper are becoming an afterthought. Therefore, attracting as much online attention as possible is crucial whether it’s homes, condos, or apartments.

3. Health and Medical Practices:
From physicians to dentists, and any other organization involved in the health industry the return on investment from clientele is most often significant. The importance of SEO and SEM to appear on the first page of search results for this industry is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized.

4. Home Improvement and Repairs:
Implementing a localized content marketing strategy in the home improvement industry can exponentially grow a business. Interior and exterior design, roofing, construction, and any other form of renovation all have potential for high profit margins. Appearing on the first page of search results through either SEO or SEM for your location is huge. For example, if you’re a roofing company in Chicago, appearing on the first page of search results for phrases like “Chicago roofing” or “Roofing services in Chicago” should be a priority.

Contact Us: At Onimod Global we currently work with clientele within some of these industries and know what it takes to deliver ROI for our clients. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

4 Marketing Ideas for the Fourth of July

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With July 4th being right around the corner, marketers are given an excellent opportunity to take advantage of the holiday. Advertising budgets for July 4th campaigns are continually on the rise as marketers compete for a larger share. Listed below are five marketing ideas that can be implemented for your fourth of July campaign.

1. Discounts and Promotions:
This may seem like an obvious one, yet it’s surprising how some organizations refuse to participate in any sort of July 4th promotion. It’s almost an expectation now for online consumers that businesses will have July 4th promotions. Therefore, because of the high presence of online traffic during this time it’s essential for companies to participate in July 4th promotions and heavily push them on social media channels.

2. Social Media Contests:
If brand awareness is an important KPI to your organization then pursuing a contest on social media will help achieve your goal. Facebook in particular is probably the best platform to use for this situation. “Happy Fourth of July! Like and share this post for a chance to win…” is an original but easy strategy to implement that will generate a ton of impressions and engagements.

3. Utilize Trending Hashtags:
Staying on top of the Twitter world is always a good idea, yet it’s more important during the holidays. Always be sure to use trending hashtags with your posts because more impressions and engagements will follow. Here are some examples of July Fourth hashtags currently trending on Twitter:
– #4thofJuly2017
– #July4th
– #IndependenceDay
– #July4thweekend

4. Show Appreciation for Customers/Clients:
It never hurts to show appreciation for your customers or clients and how much they mean to your business. Even a simple “Happy Fourth of July to all of our customers/clients” social media post can make a bigger difference than you think. Stand out from your competitors and take advantage of the holiday by being appreciative to those that matter to your organization!

5 Reasons to Hire a Digital Marketing Agency

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When it comes to making marketing decisions for an organization, the decision to hire “in house” or outsource marketing efforts can sometimes be a difficult decision. In the ever changing world of digital marketing, it’s in a company’s best interest to hire an agency to take on the work. The question then becomes “what are the major benefits of hiring a digital marketing agency?” Listed below are five crucial reasons as to why an organization should hire an agency for all of their digital marketing efforts.

1. Time:
Running the day to day operations of any business can be tiresome regardless of the industry. Therefore, allocating time to digital marketing efforts on top of daily tasks is in some cases impossible for certain companies. Digital agencies like us at Onimod Global dedicate all of our time to client needs and ensure high quality results.

2. Expertise:
Related to time allocation, most companies do not have the digital expertise that agencies possess. Having extensive knowledge of SEO, SEM, website development, social media marketing, and other digital skills is what agencies specialize in. Therefore, if you desire high quality results from your digital marketing efforts, hiring an agency is the way to go.

3. Cost Effective:
As a business owner it’s no secret that budgeting and spending money effectively can make or break a business. Hiring digital marketing employees in house has proven to be much more costly than outsourcing to an agency. It’s all about ROI. Digital marketing agencies place an extremely high emphasis on their clients’ return on investment.

4. Adaptability:
The world of digital marketing is continually changing as we know it. Having the capability to adapt to new software, applications, updates, etc. is something that agencies prioritize. Being able to constantly adapt also relates to time and expertise, as training and adapting to new technologies can get extensive.

5. Connections:
Some of the top digital marketing agencies in the field today have great connections with Google, Bing, and other organizations to stay ahead of the game. Being able to obtain inside information from Google for example is huge. Being a member of the Google Partners program is one of the major ways digital agencies set themselves apart from others.

Contact Us: If you’re a business seeking an upgrade in digital marketing efforts, feel free to reach out to our expertise here at Onimod Global on our Contact Us page. SEO, SEM, Website Development, Social Media Marketing, or any other digital marketing need we’ve got you covered. We look forward to hearing from you!

4 Digital Marketing Trends to Follow

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The world of digital marketing is ever-changing. Constant updates, innovations, emerging technology, it all makes it a bit difficult to keep up. Here is a quick highlight of current trends to pay attention to within the coming months.

Best Advertising Platforms

It comes as no surprise that Google is the premier digital advertising channel. A report by Craig Smith states that Google earns 77% of total search revenue generated in the United States. This is not to mention the other ad variations that can be created on Google’s AdWords platform.

The second largest advertiser in command is Facebook. The social media platform recently boasted its audience of 2 billion users. This immense amount of people creates the perfect kind of market for nearly any and every business. The Facebook Ads Manager also allows for very precise targeting, which only appeals to advertisers even more. Low conversion costs and high ROIs combine with these aforementioned factors to create the ultimate advertising experience.

Benefits of Native Advertising

These two strategies are limitless in their potential. Consumers have become a bit blind when it comes to obvious banner ads. However, when an ad appears to be part of the site itself, users are much more likely to engage with it. In fact, HubSpot records that these native ads are viewed 53% more than traditional banner ads.

A lot of this has to do with the fact that users don’t trust banner ads because they typically view them as possible spam tactics. Simply put, the more natural your ad looks, the better.

The Age of Mobile

Your ads are in serious trouble if they are not optimized for mobile devices. More searches are being conducted on mobile than on desktop, which includes both browsing and actual purchases. A seamless user experience is key. Without it, 53% of these users will abandon their search, according to DoubleClick by Google.

Various platforms are changing to integrate their processes into one easy action. Facebook now allows you to generate a form within your ad that will never even take the consumer off site to complete. This is exactly the kind of interaction that individuals are looking for as they make the shift toward mobile.

Influence of Social Media

If you can get a consumer to stop and take a look at your product, they are much more likely to convert. This means pulling out all the stops. In general, it is better to create content that contains an image or gif if possible. It also helps to use hashtags or mention other noteworthy people or brands in your posts to seem more legitimate and trustworthy.

The other major component to social media marketing is reviews. Consumers trust what others have to say about a product or services. These opinions weigh in heavily on the buyer’s decision making process. A trustworthy review translates to affect 84% of consumers, according to a survey by BrightLocal. This makes it imperative to include reviews in your social media.

Client Spotlight: USA Voice & Data

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Based out of Chicago, USA Voice & Data is a leading national broker of innovative and reliable business quality voice and data services. They wanted to interact with new and existing customers and share their numerous services to clients and partners; getting their messages across without the “hard sell.” With our digital expertise at Onimod Global, we have enhanced USA Voice & Data’s social media presence and their overall brand awareness.

Initial Challenge:
The variety of service offerings provided by USA Voice & Data made it difficult to concentrate on their expanding client portfolio. Internal staff was forced to do time consuming tasks like social media management instead of concentrating on more strategic work. Our client felt that they needed an additional team that could handle and oversee unique social media projects in a seamless way and in alignment to each service, product, and brand they handle.

Onimod Global Strategy:
We offered a flexible, personalized solution for USA Voice & Data’s social media solutions. We familiarized ourselves with the client and their strategies across the different social media platforms such as Twitter, Facebook, Google+ and LinkedIn; and quickly went to work managing their campaigns. In addition to the pure management of social media campaigns, we were also tasked to research, collect, and suggest content that our client used for their outbound communications.

As a business to business provider, LinkedIn was the clients main area of focus for social communication.  With that as a spearhead we went all in on the social overhaul.

The Results:
LinkedIn Q1 2014 vs Q1 2016:

  • Followers +194%
  • Referral Traffic +346%
  • Organic Post Impressions +78%

Facebook Q1 2014 vs Q1 2016:

  • Total Organic Reach +195%
  • Engagement  +628%

An explosion of organic social interactions across Facebook and LinkedIn. Our social media specialists gained insight into USA Voice & Data’s business operations and industry, working to engage clients and social media followers with an insightful mix of interesting topics and blogs.

Contact Us:
If you’re an organization like USA Voice & Data seeking an upgrade in brand awareness, social media management, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Prime Portables in Chicago

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Prime Portables Inc. is Chicagoland’s #1 Portable Restroom Rental Company. Prime Portables is a full service portable restroom rental company that provides services to the entire Chicago Metropolitan Area 24 hours a day, 7 days a week, 365 days a year. The industry is more competitive than one may think, and with Onimod Global’s digital expertise Prime Portables continues to stay ahead of the competition.

Initial Challenge:
Prime Portables, a new business only a few years old wanted to be the premier portable restroom company around Chicago. To achieve this, they needed to be different, and people need to know who they are and what they offer.

Prime Portables wanted a bold new website to tell their story, gain their reliable reputation and truly represent their presence as a trusted and quality portable restroom company in the Chicago area.

The main challenge: Long established competition. Other companies sprang up with their own models for portable restroom rentals a long time ago. The nature of the portable restroom business—hyper-competitive in the extreme—meant that Prime Portables’ online marketing strategy had to hit consistent home runs.

Strategy:
SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, Advanced Conversion Tracking, and Custom Reporting. All of these combined is what our Digital Synergy Service has to offer.

Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Immediate Results:
Q1 2015 vs Q1 2016:

  • Organic Leads +5,700% (116 vs 2)
  • Google Adwords Conversions +553% (85 vs 13) 
  • Organic Traffic +44%
  • Local Map Traffic +426%

An explosion of conversions from Google AdWords and organic traffic via Google, Yahoo and Bing.  Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Essentially, with assistance from our expertise at Onimod, Prime Portables continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us:
If you’re a local business like Prime Portables seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Vipply LED Bar Shelves

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Vipply is the world’s leading manufacturer of high quality LED light shelves and light shelf tiers. Adding LED light shelves is not only a decorative upgrade to any bar or restaurant, but they have been proven to drastically increase liquor/spirit sales. The display of premium liquors with elegant under-lighting will quickly draw attention to designated bottles. Needing assistance in the digital world to overcome competition, Onimod Global has exceeded Vipply’s expectations of building online brand awareness.

Initial Challenge:
Branding, e-commerce development, data integration, digital marketing launch, ad content, and graphic design all starting from scratch. Brand new to the world, Vipply set out on a mission to dominate the LED shelving industry and needed digital experts to turn on the lights.

Strategy:
SEO, SEM, Social Advertising, E-Commerce Website Development, Customer Behavior Analysis, A/B Testing, Custom Programming, Advanced Segmentation Targeting, Reporting. In other words, the implementation of our Digital Synergy Service.

Results:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Q1 2015 vs Q1 2016:

  • Sales +1,498%
  • Organic Traffic +468%
  • Ad Impression +1.2M

An explosion of social interaction via custom audiences and campaigns across Facebook, Twitter and LinkedIn. Natural rankings and subsequent traffic increases due to organic seo and e-commerce website development. Product listing ads and 3rd party resellers compliment organic sales. And as a result of Onimod’s services, Vipply and its web properties now dominate placements across all major sales channels.

Contact Us: If you’re associated with a business looking for an upgrade in brand awareness or any digital marketing service, Onimod Global has proven to generate immediate and efficient results. If interested fill out a quick form on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Theory in Chicago

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Theory is an upscale sports lounge located in the River North area of downtown Chicago that prides itself on being better than your typical sports bar when it comes to food, service, and comfort. It’s well known that the market for this industry is highly competitive, especially in an area like downtown Chicago. Theory decided it was time to take the next step in gaining a competitive advantage in their industry – building a strong digital presence. With our expertise and digital services at Onimod Global, we have helped Theory stay on top of the game and continue to create strong brand awareness in Chicago.

Initial Challenge:
Localization of a brand and geo-specific location via myriad digital mediums. Website development. Creating visibility for a local bar and restaurant in as saturated market as there is for this industry, downtown Chicago. Theory wanted to immediately capture new business via a new website, digital marketing and increase brand awareness while optimizing allocated ad budget.

Strategy:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.  Theory being a local business needs relevant day to day advertisements, promotions and ad content creation.

SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, and Reporting were some of the digital strategies implemented. This is also referred to as our Digital Synergy Service.

Immediate Results:
In the First 6 Months of Onimod Global’s ‘Digital Synergy’ campaign, Theory saw:

  • Social Interactions +538%
  • Organic Traffic +87%
  • Local Map Traffic +226%

An explosion of social interaction across Facebook, Twitter, Instagram and LinkedIn. Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Ultimately, with assistance from our expertise at Onimod, Theory continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us: If you’re a local business like Theory seeking an upgrade in brand awareness or digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Micro-Wins: The Key to AdWords Success

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There are plenty of articles out there claiming to have some sort of quick fix or tip to exponentially boost your AdWords campaigns. In certain case studies these hints may have actually been incredibly successful, but that doesn’t mean the same goes for every advertiser or every business. In reality, micro-wins are much more valuable and much more attainable by most digital marketers.

 

What Are Micro-Wins?

Micro-wins are a series of tiny improvements over a long course of time, sort of like a theory of evolution on an AdWords campaign. These changes may not look like much in the beginning, but when compiled together at the end of a year, they make a very large impact.

 

Exploration

Hundreds upon hundreds of trial and error attempts are the secret to achieving these micro-wins. It’s best to begin by trying a myriad of strategies, so as not to limit your campaign based on what you think you already know. Experiment, it’s okay to fail! This is how you determine what works and what definitely does not.

 

Refinement

Once you can see where the biggest potential lies, start trimming off the fat. Take away all of the failed experiments, and all the money they’re draining, and leave those that still hold some potential for the future.

 

Optimization

Start experimenting again. Weed out the best of the best in terms of advertisements by thinking outside of normal limitations. Do not be afraid to try something new because you can always change it later on if needed. Once completed, you’ll be left with only the highest achieving and most successful ads.