Effective Small Business SEO Strategies

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Starting up your own business is a challenge in itself, and one of the most challenging parts is generating any leads for your services. How your business ranks online is the key to helping with that challenge, and it is critical to success. In fact, search engine rank is the number one source of traffic by most websites all over the globe. If creating traffic is a goal of yours, it is essential for you to spend time on small business SEO strategies. Not sure if you’re convinced? Here are a few facts on the first page of search engines according to a study from AOL’s search engine logs:

  • The first ten results (page one ) received 89.71% of all click-through traffic
  • The next 10 results (normally listed on the second page of results) received 4.37%
  • All other pages of results received less than 1% of total search traffic clicks

Last but not least, research has shown in several studies that 93% of all buying decisions will start with an online search.

Paid search, email marketing and social media promotions will also send traffic to your site. However, all of those things cumulatively are not bigger than your organic results.

The digital marketing experts at Onimod Global have some tips for you so that your small business can have the most effective SEO strategy.

 

Thorough Audit Of Your Site

How can you fix something if you don’t know it’s broken? An audit is a crucial first step to success with your SEO, and will very clearly point out the spots on your site that have room for improvement. Start by searching your own company and specific keywords into a search engine that you want your company to rank for. If you’re not on the first page or in the top 10 search results, that’s a good sign for an improvement opportunity.

If you don’t know how to do this on your own, fear not! Experts at Onimod Global, who are also a trusted Google partner, will audit your site at no cost. You can reach out to us by clicking here.

 

Long-Tail Keywords

As a brand new business, it will be challenging to rank high on search engines with single word keywords.

To make it easier to understand, we can use the example of selling homemade jewelry. The chances that your pages will rank in the top tier of Google’s first page results are slim to none.

Why is this?

Simply put, the competition is brutally challenging. There is no need to stress out about being the top organic listing for competitive keywords as a start-up company in a competitive field with a small marketing budget. Long-tail keywords like “where to buy handmade jewelry”, or “cheap homemade jewelry in Chicago”, distinguish your business from others. They will also give you the opportunity to rank high with more rare keywords.

 

Keep Track Of Data

Google has just launched brand new platforms that allow you to keep track of data and simplifies multiple Google products into one space. Catering specifically to small businesses, Google is currently launching Smart Campaigns. These are designed for small business to save you time, offer simplicity, and allow you to focus on results that matter to the small business. These campaigns can be set up in just minutes and are three times better at getting your ad in from of the right audience.

Google has also just launched instant reporting, so you can build your own custom reports in seconds that used to take minutes or even hours. This product uses automatic pivot tables to measure the device against the creative to see what’s performing well, and this will allow you to make changes to any creative based on real-time data.

 

Focus On Content

Content, above all else, is key to your success. It’s important to make sure the quality of content you’re producing, especially as a new business, is top-notch and something people would spend time viewing. If your pages are keyword rich but provide zero useful information to your customers, your content has the potential to be deemed as spam and Google will dish out penalties.

 

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How to Develop the Most Effective Keyword Strategy

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The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of keywords in your account was something to respect about a marketer in that time and today that has remarkably changed. Instead of focusing on the quantity of keywords, the emphasis is centered now on the quality of what keywords you want to target. The experts here at Onimod Global have a few do’s and don’ts you can implement into your keyword strategy.

Do: Identify themes.

Identifying themes for specific pages is crucial. There is only so much room to expand on any existing keywords you have before it just becomes irrelevant to your site and won’t create any relevant traffic or visibility. An example that Search Engine Land suggests is instead of attempting to search for every possible, insanely-specific description of a shirt like “pink polka dotted yellow shirt”, look for other opportunities to branch out. For example, look into different types of shirts such as “sweaters”, “tees”, “blouses”, and so on.

Don’t: Keyword Stuffing.

This is exactly as it sounds, stuffing a bunch of the keyword you’re attempting to rank for in a particular page on your site. Don’t get us wrong; it’s essential to have those keywords on the pages you want to rank for that specific keyword. The key is to find that right amount of using that keyword where you’re still delivering high-quality content. Not only is this pretty unethical, but it also can look like spam and will be treated as such by Google or other search engines.

Do: Utilize meta descriptions.

A meta description is merely a short paragraph that appears on SERP (search engine results page). These can increase your click-through rate if you optimize your keyword in this location. The meta description has virtually nothing to do with ranking in web searches; however, it is helpful with click-through rate which will increase your ranking in the long run.

Don’t: Get caught up in your professional terminology.

This is extremely easy to do, and it can hurt your page ranking on SERP. This is because you can often forget to account for ways that a consumer without your technical knowledge might seek out your product or service. When deciding on keywords you want to target, remember to think like a consumer. For any of you that focus mostly on B2C sales, this is significantly important. An opportunity to take advantage of would be to do market research in focus groups to discover what consumers are wanting or needing your services would search.

Do: Monitor the impact of new keywords.

When adding new keywords, you want to make sure they are adding value to your account. A straightforward way to track this is to label new keywords as they are attached, this way you can quickly give a performance review, whether that be good or bad. Additionally, make sure that a keyword you have added is contributing positively while not taking away from existing keywords. If this is the case, make sure the performance of the account overall is increasing in strength.

Don’t: Duplicate keywords.

Duplicating keywords is another factor in keyword strategy that is a common mistake, but easily avoidable. Broad match keywords don’t rely on which order the terms are in, so keywords that would be considered duplicates are just words rearranged in a search. For example, “charcoal suit jacket” and “suit jacket charcoal” would be viewed as a duplicate and would also compete for the same search. The main thing here is you don’t want to be competing against yourself and spend more on clicks than necessary.

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For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

What You Should Know About New Google Maps Local Search Ads

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In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search advertisements through Google Maps.

What’s The Difference?

Google already provides location based advertisement options in addition to the Google My Business platform, so what exactly is so special about these new local search ads? Well, these new ads will be available in several new formats including:

  • Promoted Pins
  • In-Store Promotions
  • Customizable Business Pages
  • Local Inventory Search

All of these options are meant to drive foot traffic to a physical location. Now, you may be wondering why businesses would be interested in brick-and-mortar stores when e-commerce is on the rise.

Google revealed during their summit that 75% of people who conduct a location based search on their mobile device will then visit that location within 24 hours with 28% of these visits resulting in a purchase.

Bridging The Gap

Clearly, mobile is not be the only concern. What advertisers should focus on is utilizing mobile in order to drive physical visits and purchases. To do this, the business must first be visible in every form possible across the Internet.

These new local search ads will facilitate this need of visibility by providing another dynamic platform on which consumers can find your business. While this new form of local search ads will not make all of your advertising dreams come true, it is certainly a useful tool to have in your arsenal of digital marketing services.

Process Pending

These new ads are only available in a beta form, and are not available to all advertisers. As such, there is little information currently available about these new ads, but one thing that we do know is how Google chooses which local search ads do and do not show through Google Maps.

Google has provided the following factors in regard to what will affect new ad rankings:

  • Location
  • Interests
  • Query Text
  • Search/Browsing History
  • Behaviors
  • Time of Day
  • Demographics

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For more information on the industry of digital marketing, please visit the Onimod Global News Page. Our content creation specialists are constantly producing new and engaging articles that keep you informed of the latest and greatest trends within the digital marketing world. Enjoy!

Which Digital Marketing Strategies Produce The Best ROI?

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At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI and quick sales while others are long term focused. SEO, SEM, content marketing, social media, and email marketing can all be beneficial digital strategies, but depending on the main goals of an organization some work better than others. This post will explore the different digital strategies, benefits, and which have the potential to produce the best long term ROI.

Search Engine Optimization (SEO)
Many businesses claim to have effective SEO strategies in place, yet are they sustainable? SEO is all about optimizing your website to increase organic search rankings and overall online visibility. This includes both on-page and off-page optimization factors. The ultimate purpose of SEO is to drive more traffic to an organization’s site, which hopefully results in increased sales. Some long term benefits of efficient SEO include:  sustainability of rankings, precise keyword targeting, brand credibility, flexibility, data is traceable, and it typically costs less than other digital strategies. If implemented and monitored correctly, SEO is clearly an efficient digital strategy that can boost ROI.

Search Engine Marketing (SEM)
Depending on the industry, SEM campaigns can be hit or miss. SEM is a digital strategy that allows organizations to rank ahead of their competition on search rankings through sponsored advertisements. It is typically associated with short term ROI and obtaining quick leads, but does have some long term implications. Google AdWords and Bing Ads are the clear front runners in the SEM world. AdWords is the more popular option among PPC marketers, but the quality of Bing Ads can’t be ignored. SEM offers some major benefits such as increased visibility, higher quality leads, precise targeting, development of audiences, and campaign data that can be tracked. Ultimately, SEM is a great digital strategy if done right, but it typically coincides better with organizations seeking short term ROI.

Content Marketing
The importance of content marketing can often times be overlooked by businesses. Content marketing is essentially the development of online content that provides value to visitors, and is typically created with intentions to drive traffic. It is an integral part to SEO and building long term online visibility. Some important benefits of content marketing according to Forbes include: reputation, building trust, conversion potential, cost effectiveness, and lasting value. At Onimod Global our content marketing strategy for clients is about quality and consistency. We develop content with the purpose of ranking for relevant search queries, increasing site traffic, and converting visitors to leads.

Social Media
Social media is an interesting digital strategy when it comes to ROI. Whether paid or organic, social media marketing is all about constructing an organization’s reputation through channels like Facebook, Twitter, Instagram, LinkedIn, etc. It can be difficult to derive ROI from organic social media marketing efforts, but don’t underestimate its value. Paid social media advertising on the other hand can produce ROI sometimes unmatched by other digital strategies. Benefits of social media marketing can include: ease of entry, development of target audiences, cost effectiveness, precise targeting, and massive potential for brand awareness exposure.

Email Marketing
Although Email marketing is one of the earliest digital strategies to come about, it has yet to disappear. There is a reason for this – it still produces ROI. According to Smart Insights, “67 percent of businesses list email marketing as their highest ROI online marketing strategy.” Email marketing strategies today typically consist of newsletters, promotional offers, and other ways to build subscriber lists. The superior benefits that email marketing offers according to Forbes are retaining previous customers, attracting new customers, pure ROI focus, traceable data, and overall simplicity compared to other digital strategies.

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Is your business in need of superior digital marketing services to increase ROI? Reach out to us at Onimod Global and see what digital solutions we can provide for you!

4 Effective E-Commerce Strategies to Boost Your Local Business

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In the competitive world of E-commerce business, organizations are always trying to find tricks and strategies to increase online visibility and stand out from the crowd. Implementing effective E-Commerce strategies is becoming an essential factor for local businesses, and this trend will likely continue with the increasing number of online consumers. So the question becomes: How can local businesses utilize E-Commerce strategies to drive traffic and ultimately increase business?” This post will explore some of those E-commerce tactics that will benefit local businesses.

Major focus on website
Many brick & mortar businesses often times struggle when it comes to investing in a professional website with E-commerce capabilities. However, local businesses must realize that they will likely experience far more visits to their website than the actual storefront. It’s also important to point out that most in-store consumers will actually visit a business’s website prior to entering the store. According to a survey in 2016 conducted by Google, it was found that “58 percent of consumers visited a retailer’s website or mobile application before making an in-store purchase.” Moreover, the importance of E-commerce websites for local businesses is huge, and the investment is most likely worth it in the long run.

Don’t ignore 3rd party listings
Having an E-commerce storefront is a great starting point to drive business. However, 3rd party sites such as Amazon, Ebay, Google Shopping, and many others present a massive opportunity for local businesses to further increase online visibility of products. Although 3rd party organizations obviously take a share of your profit margins, the likelihood of selling a larger quantity of products greatly increases. According to the same 2016 Google survey mentioned previously, “37 percent of consumers visited a non-retailer website before an in-store purchase.” Therefore, the importance of having local business listings on 3rd party E-commerce sites should not be overlooked, as the potential for growth is huge.

Don’t hide important information
It’s clear that consumers typically spend time online before the point of purchase, so providing clear information is essential. A study from the Market Track found that “80 percent of consumers compared prices and product reviews online before buying offline.” However, some local businesses are worried that posting prices and reviews online could have a negative effect on sales and traffic. Not posting prices or reviews is seen as a red flag for many online consumers, therefore many shoppers may put your business out of consideration if important information is missing.

Personalization still key
Regardless of other E-commerce factors, personalization is crucial when it comes to driving traffic and increasing long term sales. In today’s digital world, online visitors enjoy personable experiences catered to their interests and needs. Specific examples of personalized marketing strategies can include remarketing ads, email newsletters, and social media interaction. In the end, personalization marketing helps build strong, lasting customer relationships that will in return generate the possibility of brand loyalty.

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For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

How to Digitally Optimize Your Campaign for the Hotel Industry

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One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality is no different.

Step One: Strategize

Of course, digital marketing success cannot be achieved by simply setting up a campaign through Bing or Google. This action does not make you a search engine marketing expert. In order for any marketing campaign to be successful, there needs to be a certain amount of effort put into formulating a strategy.

This basic and primary phase is so often understated or ignored, and unfortunately this ignorance can cause serious problems down the road. It is not enough to just generate leads. Instead, you should be focused on gaining quality conversions. What is the use in having thousands of respondents who will never actually book a stay in your hotel?

Step Two: Make Use of Your Resources

When it comes to advertising for your hotel, there are many different digital tools that you can utilize. A major advantage to digital marketing is that it gives you the ability to generate quality leads for a relatively low price.

In the world of digital advertising, two major brands dominate; Google and Facebook. These will be your go-to ad platforms as you begin to construct a digital marketing campaign for your hotel.

These two platforms possess several strengths such as:

  • Low cost per conversion.
  • Localized ads to target consumers currently located near you.
  • Mobile ads that appeal to the preferences of consumers today who are looking for ease and convenience in their purchases.
  • Native advertising throughout the regularly used social media and search engines that consumers use in their every day routine.

The list goes on, but these four reasons alone are enough to peak the interest of any hotel brand. There are also many other platforms that your brand can utilize, but these two advertising platforms should serve as a good baseline for your first steps in digital marketing.

Step 3: Review and Revise

It is always important to review a campaign before it is launched. This final step helps to rid the campaign of any minute errors that may not have been noticed the first time around. Taking a second look also provides the marketer with the chance to make sure that all ads align directly with the campaign’s mission. It can be fairly easy for a digital campaign to split off into a slightly different direction as it is making its way through the construction process.

This stage also provides a period in which you can review your other marketing sources and make sure that they are up to date. For example, many brands neglect their website and the incredible impact it has upon their brand. Brilliant and engaging ads will do little to convince a consumer of quality when all ads lead back to a broken and outdated website.

More From Onimod Global

As always, the digital marketing experts from Onimod Global are here to make sure that you receive the best information possible regarding the digital marketing industry. Our content specialists frequently publish new content pertaining directly to industry news and trends.

To access our full compilation of news articles, please click here. Thank you, and we look forward to providing you with more digital marketing insights soon!

The Importance of Google My Business for Local SEO Rankings

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Google My Business (GMB) is a unique tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical in today’s digital world for local businesses in order to stand out from the crowd. Including important business information and images, optimizing your GMB listing, and frequently posting updates will greatly improve a business’s local search visibility. This post will explore the overall importance of Google My Business when it comes to local SEO and outranking industry competitors.

Google My Business Overview
Utilizing Google My Business allows your organization to take charge of what people see when conducting a local search for your business. Google states that “Google My Business gives you the tools to update your listing and engage with customers from your phone, tablet, or computer. All for free.” GMB enables you to update business hours, images, menus (restaurants), locations, have reviews, and now lets you add posts to highlight what’s happening. Moreover, it’s a crucial tool for businesses to increase online visibility so potential consumers can find you.

Setting up and Optimizing Your Google My Business Listing
Just simply setting up a GMB listing is a good starting point, but in a competitive environment you will need to go above and beyond to stand out. The first step to driving in new business is to claim your listing. This will enable your business to update all of the relevant information like location, hours, images, and contact information. A second step is to seek assistance from your customer base regarding reviews and making sure they are positive. A large number of positive reviews can increase the likelihood of ranking higher in search results. Once these initial steps are completed, the next plan should be to develop consistent posts to keep potential consumers engaged about what’s happening with your business. The GMB posting feature allows your business to display deals, events, or important company news. Ultimately, it should be noted that the more time you spend in the Google My Business interface, the better local SEO presence your business will experience.

Advanced Google My Business Optimization Strategies
In addition to the basic GMB optimization tactics previously listed, there are more advanced GMB optimization strategies that will improve local visibility even more. First, the importance of displaying intriguing images often times gets overlooked. Select photos that will stand out and grab the attention of online users to attract more website clicks on your listing. Another important tactic according to digital marketing expert Kevin Gibbons is to “check up on popular times of the day and create SEM or paid social campaigns to drive more visitors during times your business is open but not as busy.” In the end, Google My Business offers an excellent opportunity for businesses to enhance their local online visibility and create a better overall chance to increase both online and in-store traffic.

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For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

How to Build Customer Loyalty That Drives Local Search Traffic

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When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company.

Lessons From Amazon

Amazon never set out to become a brand driven by customer satisfaction. Their primary concern has always been to fulfill orders as efficiently as possible, but along the way they were able to gain valuable insights of customers. All reviews on Amazon are 100% due to the efforts of verified customers. By allowing consumers to share their own experiences, Amazon was quickly able to build an incredibly trustworthy service.

High customer satisfaction translates directly to customer loyalty. Any time a customer is dissatisfied with an Amazon product, they receive a full refund, and typically also gain a complimentary service from the company to incentivize the customer to come back. Customers love to have a voice, and Amazon is more than happy to provide them with a way to be heard by other target customers. Companies with a customer focus certainly have a thing or two to learn from Amazon regarding their customer loyalty methods.

6 Additional Components

It is no simple task to replicate the efforts of Amazon. For this reason, the search engine optimization specialists from Onimod Global are here to offer several simple ways in which you can develop better customer loyalty within your own organization. The following 6 tips are based off of Wesley Young’s article that was recently published through Search Engine Land:

  1. Social Loyalty: Social media has grown to wield an impressive amount of influence over any given company. Recently, Facebook began appealing to users looking for recommendations regarding any number of products or services. This feature allows other users to weigh in on the topic and recommend businesses that they find relevant to their friend’s search. This word-of-mouth by proxy through Facebook is significant because it disrupts typical search engine procedures.
  2. Narrative Control: As mentioned with the example of Amazon, online reviews carry an incredible amount of power. Make sure that you are giving customers a way to express their loyalty via online platforms such as Facebook and Yelp. You can even use this information as a testimonial to the benefits that your company offers.
  3. Forever Loyal: Truly loyal customers will seek out a preferred business no matter what the odds. Young used the example of Chick-Fil-A to represent this ideal. He noted that no matter where he goes, he can find a line out the door of Chick-Fil-A, even when other area fast food restaurants have no wait at all.
  4. Loyalty Economics: It can be difficult to track down truly loyal customers. Typically, a company’s marketing efforts toward new clients are much more expensive than if the company were to simply continue marketing toward dissatisfied customers. For this reason, it may be worth considering ways in which you can better the experience of existing customers rather than solely focusing on new customer leads.
  5. Loyalty Database: Data is an invaluable resource for any business. Data regarding repeat customers is even more essential to promoting growth and prosperity. Once you are able to gain information about current loyal customers, you will be more easily able to locate new ones, which cuts out a lot of wasted ad dollar being used in search engine marketing.
  6. Determining Improvements: Even if a company’s customer satisfaction ratings are high, there is usually significant room for improvement. This issue points back to the loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it is the right choice for them to purchase goods and services from.

 

3 Important Traits That Successful Digital Marketers Must Have

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Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found to be essential drivers of digital marketing success.

1. Flexibility
The digital marketing industry is constantly innovating with updates and changes happening on a weekly or sometimes daily basis. Just look at how quickly platforms change or what factors are most important for quality SEO rankings. Therefore, in order to become a successful digital marketer having that ability to be flexible and thriving on change is a must. Successful digital marketing agencies have employees who are willing to adapt and can keep up with the speed of the industry.

2. Focus on Fundamentals
Fundamentals and basics such as writing, communication, and listening are all crucial skills when it comes to digital marketing. Although having advanced skills like SEO knowledge and website development expertise is important, the basic fundamentals of successful digital marketers can sometimes be overlooked. An article from Marketing Land portrays an example of “having a great idea to boost website traffic, but being unable to communicate it well to a client can be a huge setback.” Ultimately, there should always be a focus on fundamentals because without them it’s very difficult to execute successful digital marketing strategies.

3. Dedication
One of the most important traits any successful digital marketer has is dedication, and the hunger to always want to learn more and become the best. The best digital marketing agencies consist of marketers who are self motivated and will do whatever it takes to rise to the top of their field. What does being a dedicated digital marketer really mean though? An article from the Digital Marketing Institute talks about how driven digital marketers “attend conferences, build strong networks, take refresher courses, stay on top of industry news, and always learn new skills.” In the end, being dedicated and passionate when it comes to digital marketing will set successful marketers apart from the mediocre ones.

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For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

When is it Time to Hire a Digital Marketing Agency?

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Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from Gartner, “many companies outsource up to 50% of all online marketing activities.” Moreover, it’s critical to hire an experienced digital marketing agency sooner than later, and listed below are signs that it’s the right time to outsource.

Lack of relevant skills
It’s easy to imagine how much business owners already have to deal with when it comes to overseeing their own company. Therefore, trying to incorporate marketing efforts into individuals with busy schedules is probably not the best bet. Staying current with SEO strategies, SEM, social media, email marketing, etc is very time consuming and requires plenty of effort. Once your company has realized it’s time to work with an agency, be sure to find one that is experienced and is a good fit. Review case studies and other work from multiple agencies to help with your outsourcing process.

Inadequate Reporting
Are your marketing results being measured? What are the key performance indicators (KPIs) that matter the most? Are you focused on brand awareness, leads, or conversions? These are questions that should always be addressed when it comes to an organization’s digital marketing efforts. Hiring the right digital marketing agency would give your company the ability to measure results with accuracy and evaluate if returns on investments are positive.

Website is getting poor traffic
A lack of website traffic is a common issue that many businesses encounter. They begin to realize that the traffic being driven to their site is often irrelevant and lower than expected. Is your company paying close attention to Google Analytics data? How well does the site continually rank for relevant search queries? Questions like these can be better answered by a digital marketing agency with a proven track record. Ultimately, hiring an experienced agency is most likely the best solution to increasing relevant website traffic

Content quality is lacking
Many companies need to face the reality that their internal employees are most likely not experts regarding content generation and knowing how to increase online presence. A good digital marketing agency will consist of content marketing experts that better understand effective SEO strategies, high quality content, and how to increase organic traffic. Therefore, if content marketing results are poor, it’s time to hire a digital marketing agency that will help your business grow.

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At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of our clients. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!