The Bing Ads team has been continuously working to improve your Product Ads experience.  Bing Shopping Campaigns are an optimal way to organize, track, and optimize your Product Ads directly in Bing Ads. Today, we are excited to announce that we will be enabling Shopping Campaigns on Bing Ads for a limited number of advertisers, and extending to all advertisers over the coming months.

What Are Bing Shopping Campaigns?Bing Shopping Campaigns are a new campaign type within Bing Ads that makes it easier for you to advertise your products from your Bing Merchant Center store online. They are the latest and greatest way of creating and managing Product Ads that streamlines the process to make it easier and faster for you to get those ads up and running.

Benefits of Using Bing Shopping CampaignsIf you’re using Product Ads, Bing Shopping Campaigns (BSC) will become your new best friend.  In addition to making it easier for you to connect with customers and promote your products online, with Bing Shopping Campaigns you’ll find:

I. Easier Management and More Control of Your Product Ads

o Intuitive hierarchical structure to organize the products you want to bid on.
o Ability to view your catalog data within the campaign UI so that you can make a more informed bidding choice.
o Ability to prioritize across campaigns with a single priority setting.

II. Deeper Insight into How your Product Ads are Performing

o Ability to view performance data for all your products no matter how your campaign is structured within the campaign UI.
o Competitive intelligence via benchmark data to help drive better optimization.
o Additional Reports.

III. Ability to Import Google shopping Campaigns with a Single Click

o If you are already running Google shopping campaigns, you can import your Google shopping campaigns as is into Bing Ads making it easier for initial setup and further maintenance.

IV. API support

o You can manage your Bing Shopping Campaigns at scale using APIs. You’ll find instructions for using Bing Shopping Campaigns via the API over on MSDN.

Ready to Get Started?

If you’re a managed Bing Ads customer (i.e. you have an assigned Account Manager) using Product Ads on Bing or Google Shopping Campaigns, you’re welcome to get started with Bing Shopping Campaigns right away! Simply reach out to your Account Manager and let them know you’d like to be a beta participant. NOTE: If you do not have a dedicated Account Manager, please stay tuned here to the blog for updates as we are planning to make Bing Shopping Campaigns available to you this summer.

Getting started is simple – three steps, and you’re done!

For more details on getting started, review the Introduction to Bing Shopping Campaigns Beta PDF file. Stay tuned for more updates and information as we move toward general availability for all US customers this summer.