B2B Paid Search Tips

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The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are made, they’re usually signed off by multiple stakeholders. Once they do sign off, contracts need to get sent through legal departments as well. The average B2B sales cycle is  84 days, meaning it could be a long time before the company is actually using your product or service. B2B marketing can seem a little more complicated than B2C at first, but with the right strategies and tactics in place, it can easily be simplified. 

B2B Paid Search Tips:

Multiple messaging points across the funnel

Because there are usually multiple people that have to approve the purchase decision, it’s important to have relevant messages for the appropriate audience at each stage of the funnel. Those that are in the early exploring stages are likely to respond to upper-funnel messaging, that don’t require a strong push to sell. As they get further into the funnel and are looking for specific reviews or comparing costs, they are usually more inclined to convert when presented with a strong CTA. 

Branded and competitor keywords 

If you don’t organically rank number one for your brand searches or aren’t well-known in your industry, bidding on your branded keywords is a must. Even if you are, bidding on branded keywords can have many benefits, especially when targeting B2B searchers. It gives you full control over your message and allows you to direct users to the ideal landing page. 

It’s expected to have generic keywords relevant to your services, but you might want to drop in competitor-based keywords as well. CPCs may be higher than branded keywords, but they are often cheaper than generic. When a user searches for a competitor, they’re likely just looking for what they have to offer. Bidding on their keywords gives users more results and alternatives. This can be especially beneficial if you’re not well-known organically. Since your target market may not be aware of you yet, bidding on competitors they are searching for will get you immediate visibility. 

It’s important to keep a close eye on your keyword performance. If CPCs for competitor phrases are getting too high, or soaking up all your budget without producing conversions, you may no longer want to bid on those phrases. A/B test many sets of keywords, find which perform best, and allocate your budget appropriately. 

Tracking and attribution 

The most difficult part of running B2B paid search can be tracking and attributing your leads, clients, and sales back to specific campaigns, audiences, keywords, etc. Identifying where sales and revenue come should be clear with an ecommerce strategy, as long as tracking is set up correctly. Tracking and attribution for lead generation campaigns can get a bit more complicated. They key is collecting data from multiple sources, then bringing it back together to get a clear picture of performance. 

There are many different tools and strategies to track and attribute paid search performance. A simple way to track performance is by directly dropping UTM data into a URL. If you’re unfamiliar with this practice, Google’s URL Builder Tool is a good place to start. This strategy allows developers to pull the data through the website form completions, pull that into your CRM, then complete the attribution process separately. 

There are many attribution models. The most popular used on Google are data-drive, time-decay, and position-based. Data-driven uses the publisher’s machine learning algorithms to precisely calculate and assign partial credit to different touch points in your funnel. While this is an effective strategy, there are volume requirements. Those Being 15,000 clicks and 600 conversions over the past 30 days and 10,000 clicks and 400 conversions per month. The other models may be better for businesses that have smaller volume. 

Time decay assigns credit to different touch points through the funnel, giving more weight to the most recent touch points, and less for the older ones. This may be most beneficial for highly competitive B2B spaces, as closed deals hold more importance than initial leads. Position-based attribution assigns 40% credit to the top of the funnel, 40% to the bottom, and 20% to the middle of the funnel for a conversion. Since this strongly emphasizes top and bottom funnel interactions, it makes sense for businesses where initial leads are just as important as closed deals. 

Re-Marketing 

In B2B, it’s especially important to nurture leads once they have entered into the sales funnel, but with relevant messages. You don’t want to serve these prospects with top-funnel messages that are no longer apply to them. That’s why you should create re-marketing lists for every stage of your sales funnel. The messages should differ slightly based on where the prospect left off in the sales funnel. It can be beneficial to create separate landing pages for re-marketing campaigns as well. This allows you to craft your message and specifically target those that have seen the original ad, but didn’t initially convert. These strategies can be used for post-purchase marketing as well. It’s always more expensive to acquire a new customer than to keep an existing one. There are plenty of opportunities to turn first-time purchasers into long-term, loyal clients. Consider cross-selling, up-selling, renewing, limited offers, etc. 

Conclusion 

At first glance, B2B marketing can seem much more complex than B2C. Longer sales cycles and multiple purchase decision makers can seem intimidating, but it just requires a different outlook. Take a holistic look at your firm’s entire sales journey. Collate the relevant data for every touchpoint and start crafting the campaigns that will fit best, ultimately driving more leads and sales. 

Sometimes, even B2B companies need outside help. At Onimod Global we are experts in all aspects of SEM. With our expertise and unique cross-channel digital marketing campaign strategies, we can power entire corporate marketing departments, or provide custom solutions for local businesses. If you’re struggling with paid search, SEO, social media, automation, web dev, or any other aspects of digital marketing, Onimod Global is here to help. 

Learn more about what we do, take a look at some of our work, or start your conversation with us today!

Marketers’ Top Google AdWords Mistakes

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Google AdWords is one of the most used digital marketing tools today. Even though its use is widespread, optimization is still difficult for some. Creating a successful AdWords campaign is time-consuming and takes detailed, exhaustive work. It may be demanding, but when carried out properly, these campaigns have the possibility to bring in a mass of sales and business opportunities. Not to mention the inverse can be scary for marketers: spending too much on an underperforming campaign. The average small business spends $9,000 and $10,000 on Google paid search campaigns. With marketers allocating so much budget to AdWords campaigns, it’s essential to know how to effectively use them, and to be aware of the mistakes to avoid. 

5 Most Common Mistakes and How to Avoid Them: 

Irrelevant Keywords or Wrong Match Type 

Keywords irrelevant to your ad copy or that have low search volume can cause your ads to have low quality scores. Along with using irrelevant keywords, you might be using too many. While you want to try to show up in as many searches as possible, you want to make sure they’re relevant to your product or service. Bidding on too many or irrelevant keywords will immediately drain your ad spend and could leave you conversion-less, especially if you’re using broad-match type. This match type allows ads to be triggered on a broad range of variations of your keywords, such as synonyms, possible misspellings, plural and singular forms, related searches, etc. 

The match mistake is an easy fix, as you can quickly go into the campaign settings to change it. First you should do your research on which type would be best for your particular campaign and target audience, such as phrase or exact match. Choosing the right keyword set can be a tedious task. It takes a lot of analysis, as well as trial and error. It’s important to choose keywords that are also used on your landing page, as that will increase your quality score. But it’s even more important to be aware of what your customers are actually searching. Users are much more likely to click on ads that include words and phrases that match exactly the query they typed in. Getting your list of keywords as tight and relevant as possible will help to drive conversions at the lowest possible cost. 

Not Utilizing Negative Keywords

Even after you have a solid list of keywords, there’s still a possibility of your ads getting shown for irrelevant or even negative searches. For example, you’re selling Axe deodorant and you’re bidding on the word “axe.” Someone could search “tree axe,” and your ad could fire. So you would want to apply “tree” as a negative keyword to ensure Google doesn’t trigger your ad for any searches involving that word. AdWords automatically gives you a list of suggested negative keywords to get started, but you shouldn’t leave it at that. Consistently watch your search terms report. Consider adding any keywords that come in for irrelevant queries, as well as expensive CPCs. If there’s a keyword that’s costing you high clicks and isn’t converting, you may want to pull it. 

Minimal Use of Ad Extensions 

Most users of Google AdWords are aware of ad extensions, but not of the full plethora or impact they can have. Ad extensions allow you to get more space on the results page, include more valuable information to your ad copy, send users directly where you want, give them the option to call you directly, and more. They can even have a factor in your overall ad rank. Google reported that adding a new ad extension typically increases click-through rates by 10-15%. Finding the right combination of relevant ad extensions can increase click through rates, lower cost per click, and improve positioning. Consider these popular extensions and their benefits: 

  • Callouts: Allow you to include specific attributes about your business, products, and services. This is an area where you can include more keywords and pitch-heavy content.
  • Sitelinks: These can build the content of your ad by offering additional information and links to more specific pages on your site, allowing users to get directly where they need to.
  • Structured Snippets: Allow your ad to highlight specific aspects of your products and services. The layout is a mix between a callout and a sitelink. Each snippet contains a header and list of features you choose to highlight. This extension can hurt your click-through rates if your content isn’t carefully thought out, because the design can be complicated and hard to read.

Not Using Landing Pages

Sending PPC traffic to a homepage is a huge mistake that some marketers are still unaware of. Most people that are performing searches are looking for an immediate solution to a problem. Sending them to your homepage means they will have to spend even more time searching through your site for what they actually want. If they don’t immediately find it, they’ll likely bounce and search elsewhere. If a user already went as far as clicking on your ad, make it easy as possible for them to actually convert. With that being said, you also need to make sure they’re being directed to appropriate landing pages. If you can, try to create a designated landing page for each keyword set that answer the same user intent, and make sure there is a clear call-to-action on each. You can learn more about creating high converting landing pages here. 

Not Testing Ads or AdCopy 

Testing is widely underutilized when it comes to AdWords campaigns. It is often dismissed as time-consuming and unnecessary, but you really don’t know how an ad is performing unless you can compare it to another. Create ads with various headings, keywords, body copy, placements, landing pages, etc. To get the best results from A/B testing remember to:

  • Only change one factor per test.
  • Have a clear hypothesis. 
  • Perform the test long enough to gain accurate results. 

 

Final Thoughts 

Every marketer makes mistakes, but being proactive can help you to avoid the simple ones. All these mistakes are easy to make, but they’re also relatively quick fixes and easy to learn from. Running AdWords campaigns can be tedious, but when carried out correctly the results can be monumental. That’s why it can be beneficial to outsource for your paid search needs. At Onimod Global we are experts in SEM. As a Google Partner, we are a digital marketing company, trusted by Google to excel with their products. We are experts in paid search on major search engines like Google, Bing, and Yahoo, as well as in social advertising across all platforms. We work as your own in-house digital marketing team. 

Learn more about what we do, or become a client today! 

 

Branded vs Non-Branded Keywords: Which Should You Be Using?

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When it comes to branded versus non-branded search, it isn’t an either/or decision, both are critical for successful rankings. Businesses must have a strong understanding of the customer journey, to know when users are more likely to search for branded versus non-branded keywords. If you’re aware of what searches your potential customers are making, and are bidding on the right phrases, you can increase your chances of ranking in moments of the highest intent. 

 

Branded Keywords 

Branded keywords are exactly what they sound like, search words or phrases that include your brand name or a variation of it. Branded keywords are usually used by searchers that have heard of your business through marketing efforts or are a past customer. Some businesses feel that bidding on your own branded keywords is a waste, but this isn’t necessarily true. To help all users in their search journey it can still be beneficial to bid on branded keywords. Here are some reasons to think about. 

Controlling Your Message 

Organic listings are cheap but they don’t give you the chance to really tell users what you’re about. Paid advertising gives you the opportunity to get creative with your message to grab the user’s attention. Additionally, organic results may not take users to their ideal landing pages. With paid advertisements you have complete control of your message and where the user is linked to, increasing your chances of conversions. 

Competitor Bids 

Competitors may be invading your space. Many businesses across all industries bid on their competitors’ keywords with the intention of stealing business and traffic. Bidding on your own keywords reduces competitors’ opportunities to outrank your own results. 

Capture High-Quality Leads. 

People searching for your own brand are already familiar with your company. They’ve either heard good things from a friend or are a returning customer. Either way, they know you have what they’re searching for and are further along in the buying cycle than someone just doing broad searches. Chances are they’re very close to making a purchase. Being one of the top results ensures that they find what they’re looking for, and can follow through with that purchase, creating new or repeat business for you. 

Dominating Your Own Search Engine Results Page

They always say that two is better than one. Appearing both organically and by paid ads can show users that you’re a prominent player in that space. It works similarly to having multiple links in an email, increasing click-through rates, giving the users more opportunities to land on your page. 

 

Non-Branded Keywords 

Non-branded keywords are any search queries that do not specify any specific brands or business names. These include generic searches such as “happy hours in my area,” or “local car repair services.” These are often made by people that are either brand-agnostic, or new prospects not yet familiar with your brand. While ranking for branded terms is still important, strategizing how to rank for non-branded keywords should be a top priority. This is likely to be more expensive than branded keyword bidding, but it’s the best way to gain more visibility, traffic, and conversions. Non-branded searches are made at a much higher volume than branded terms, which is why it’s important to identify those that are most relevant to you. Here are some strategies to optimize non-branded search. 

Optimize for what Users are Searching 

It’s important to begin by putting yourself in the user’s perspective. What exactly would they be searching for to end up at your business? What products or services might they need? What entities are fundamental to your business? For example, if you do work on cars, customers are probably doing searches beyond just “car repair.” They may be looking for – oil changes, new brakes, new tires, etc. It’s important to not only have a clear understanding of what your customers are looking for, but how to optimize your non-branded searches to fit their needs. 

Manage Business Listings 

Make sure your business is listed accurately, everywhere. This way new customers making local searches find you in moments of high intent. Everything from address, hours, business category, etc. need to be correct and consistent. This is necessary for not only your own website, but for third party sites as well, such as Yelp, TripAdvisor, etc. To rank for non-branded searches, search engines must be able to identify that your business is near the user’s geolocation and your hours of operation. 

It’s important to emphasize both of these aspects because if search engines can’t find this information then neither will users. Overall, both types of searches work together. By optimizing online listings and your website for the products, locations, services, and other entities that you offer, you’re giving search engines the information they need to deliver structured, verified answers to specific questions customers are asking about your brand. 

Getting business today means you have to understand that customers have grown and know how to search for exactly what they want. Which is why it’s important to utilize and optimize your opportunities in all search areas. 

 

How We Can Help 

At Onimod Global we are experts in all areas of SEM. We are experienced in paid advertising across all platforms such as Facebook, LinkedIn, Google, and Bing. Our strategy is using cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. Together ensuring your brand meets the consumer when and where they need them. Read more about what we do here, or contact us today here. 

The Do’s and Don’ts of Ad Copy

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Google provides a lot of helpful data when it comes to certain aspects of search campaigns, except when it comes to ad copy. Ad copy can be one of the most crucial elements when it comes to paid search, no matter the platform. Finding the right combination of keywords and titles can be difficult, but when you’re spending a good chunk of budget on paid search, you want your ad copy to be something that’s generating traffic.

 

What is Ad Copy?

Ad copy is the main text or description of a clickable advertisement. The text is usually the second and third lines of the ads displayed on a search engine, in between the title and display URL. It’s generally used to describe what the advertisement is for, as well as inserting related keywords. While most people are aware of what ad copy is, there are still mistakes frequently made, even by experienced paid search marketers. Finding what works best for your particular paid ads can be difficult, but we’re going to discuss some general do’s and don’ts of writing ad copy.

 

Ad Copy Don’ts

Jacob Baadsgaard, founder and CEO of Disruptive Advertising, has identified the top 3 most common mistakes that keep businesses from paid search success, when it comes to ad copy.

Keyword Stuffing

Inserting as many keywords as possible into ads is no longer the secret to search success. The modern user has been trained to avoid any search results that look even slightly suspicious or point towards spam. Users now look for content that address problems and solutions. As consumers evolve, ad copy should follow. This does not mean keywords should no longer be included, they’re still very important. What it means is that they need to be appropriately and specifically selected and placed in the ad copy. The ad needs to incorporate them in a more meaningful way. Focus more on providing answers, rather than keywords, because that’s ultimately what users are looking for.

Focusing On The Wrong Problem

Users click on ads if they focus on a problem, pain point, or whatever triggered their need to search. The issue is many business misidentify the motivating factors behind customers’ searches. A common misconception is that a company’s target audience share the same needs, goals, and values. More often than not the customer doesn’t care, what they do care about is whether or not you can help fix their problem. If the ad doesn’t focus on a solution, customers probably won’t click on it. When the ad copy’s main focus is the need behind a user’s search, you’ll seem like the perfect solution.

Neglecting Ad Extension

While it is ultimately up to Google whether people see your ad extension or not, neglecting it is a huge mistake. It is important to focus on titles and descriptions, since that’s what everyone will see, but when your ad extension is shown, it needs to matter. “Google reports that adding a new ad extension typically increases click-through rates by 10-15%, so they’re well worth investing some time into.” Ad extensions are a way to incorporate callouts, sitelinks, and structured snippets.

Callout extensions allow you to include specific attributes about your business, products, and services. This is an area where you can include more keywords and pitch-heavy content.

Sitelinks are something that should definitely be taken advantage of if given the opportunity. They can build the content of your ad by offering additional information and links to more specific pages on your site, allowing users to get directly where they need to.

Structured snippet extensions allow your ad to highlight specific aspects of your products and services. The layout is a mix between a callout and a sitelink. Each snippet contains a header and list of features you choose to highlight. This extension can hurt your click-through rates if your content isn’t carefully thought out, because the design can be complicated and hard to read.

Ad Copy Do’s  

 

Include Emotional Triggers When Appropriate

Users don’t make decisions on logic alone. People are more often driven by emotions. If someone reads something that triggers a strong emotional reaction, negative or positive, they will be more inclined to click through. You do want to be careful to balance the reaction with the rest of your message because you don’t want your brand to be associated with negative emotions. The ad copy should ultimately focus on resolving the negative emotion. Positive and subtle triggers can be effective as well. It all depends on what exactly you’re advertising.

Create Keyword-Rich Display URLs

Sometimes advertisers may not be aware that the display URL and their actual destination URL can be different. The display URL can be something more interesting or relevant to your ads while including your top keywords. Even if your destination URL doesn’t contain your keywords, your ads can still appear in search results if your display URL includes them.

Be Benefit Focused, Not Features

It can be disappointing, but most customers don’t care about your actual company. As previously discussed, users want to know what you can ultimately do for them. Focus on how your brand can make their life easier, not about your actual brand. Using words like ‘you’ makes the ad more personal and can demonstrate how your service actually benefits the user. How much time or money users can save with your service are easy and effective things to include.

 

Conclusion

Writing ad copy can be tricky, and there is a lot of room for error. That’s why it’s always beneficial to outsource for your paid search needs. At Onimod Global we are experienced experts in SEM. As a Google Partner we are a digital marketing company, trusted by Google and excel with their products. Experts in paid advertising on platforms such as Google, Bing, Facebook, Twitter, and LinkedIn. Not only are we experts in paid advertising, but also organic search engine optimization. Onimod Global works as your own in-house, cross-channel, digital marketing team.

You can view some of our featured work here, or contact us here.  

4 Tips To Success For Your Brand’s SEO Strategy

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As the online environment becomes increasingly competitive for businesses and brands, SEO is more important now than ever. Just how important is it? According to Marketing Land, over one-third of U.S. consumers started their online purchases with Google or another search tool in 2018. Paid search can only take you so far, we find that success lies in organic search results. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Check out these 4 tips from Onimod Global that will give your brand the biggest competitive advantage in organic search results and make your SEO strategy a success.

 

Crawlability

The first step is making your site visible to search engine crawlers. A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. In order to show your site crawlers your site structure for better indexing, you may need to update and expand your sitemap or build one from scratch. Updating your site’s robot.txt file with instructions will tell crawlers which pages you want indexed and which you don’t. After this step is complete, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

 

Content Optimization 

After you resolve your engine crawler issues, the next thing you’ll want to focus on is content optimization and leveraging your existing assets. Doing this will improve ranking with specific keywords you want your brand to be associated with. There are a variety of tools to develop a list of keywords, the best one being Google Keyword Planner which develops a list of target keywords based on volume and ROI. From there, you can use this list to enhance meta tags and content you add to your site. This tip is very important in improving your SEO so your brand is shown to the right audience at the right time.

 

Build Links and Engagement

This tip is an offsite strategy, and the more complete content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts. We recommend researching link building and reviewing Google’s link-building ethics and best practices before you begin. Marketing Land also shares that a 10 to 15 percent response rate is good for link-building campaigns — so don’t get discouraged by what may seem a small response to your outreach efforts.

Influencer marketing is a strategy that is taking off and getting bigger every year. In order for this to be successful, you have to know your product and audience. From there, you can identify the social media user that has built a specific following specific to your industry or product. It is also important to recognize that large social influencers may not get you the best ROI, and it may be better to go the micro-influencer route. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group you are targeting.

 

Content Creation 

Your content is by far one of the biggest pieces of the puzzle to success for your brand. If your company is mature in its SEO program, you can focus on content creation at a whole new level. By this we mean your content should go beyond answering the basic questions of your products or services to answering questions that relate to what you sell. For example, if you are a company that sells bar shelves B2B, you can create content on how to effectively sell liquor in certain seasons by the lighting in your club.

It’s important to recognize these tips go in order and allow your brand to build level by level. Establish a solid foundation with crawlability and optimize your existing content — before you know it you’ll be creating unique content and your brand will see significant growth in your organic search traffic.

 

How Onimod Global Can Help

Are you on the hunt for someone to help you create an SEO strategy and increase your organic search traffic? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

 

10 Digital Marketing Statistics You Need To Know In 2019

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Digital marketing is forever changing and revolutionizing the way the industry interacts with consumers. The rapid evolution of digital marketing is more significant than ever. According to a survey by Adobe, 76% of those asked felt “that marketing had changed more in the past 2 years than in the previous 50”.

As time goes on, keeping up with the changes to digital marketing can be challenging. To keep you up to date, Onimod Global is here to provide you with 10 digital marketing statistics covering topics from conversion optimization to mobile marketing to start off 2019.

 

1. 60% of people have started using voice search within the last year. (Venture Harbour)

Search marketing has experienced some of the largest changes in regards to digital updates and Google algorithm updates. This shows that voice commands on Google, Amazon, and a variety of other sites are only increasing in popularity and a force to be reckoned with when it comes to search queries by consumers.

 

2. 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Unlockd)

3. Mobile is predicted to account for 72% of digital ad in 2019. (eMarketer)

If you yet to optimize your site for mobile, now is absolutely the time to do so. While desktop advertising will always be a portion of your marketing budgets, mobile is where it’s at in 2019 and will only continue to increase. By now, it’s time to recognize the impact of smartphones and stop cutting yourself short of potential leads and conversions your business should be experiencing on the mobile platform.

 

4. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (MailChimp)

It’s fairly common knowledge that segmenting your email campaign lists will increase your click-through rates, however it’s always positive to see this backed up with data. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

 

5. The average ROI on CRO tools is 223%. (Venture Harbour)

6. 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. (Adelie Studios)

A high conversion rate is crucial to the success of your business specifically generating leads and sales. You can use conversion rate optimization to persuade your website visitors to complete the desired action whatever that may be. Utilizing sources like Google Analytics and other CRO tools will significantly impact your success in 2019.

 

7. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic. (Marketing Profs)

8. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)

Websites that consistently generate new, valuable, up-to-date, and original content should see a steady increase in organic search traffic and improved positioning in search engine results. This is the best way to increase your rankings for any topic or industry and saves a big chunk of your budget. Always make sure your site is rich in both keywords and helpful, useful content to help “sell” your business.

 

9. Infographics are Liked and Shared on social media 3X more than other any other type of content. (Mass Planner)

Infographics are great for a variety of reasons! They are eye-catching and persuasive, easily understood, and memorable. They are successful because they are informing versus selling. With an infographic, you’re sharing information, building a relationship, and creating a potential customer without being pushy.

 

10.  Social media has become the most popular content marketing tactic reported by 90% of B2C businesses. (Content Marketing Institute)

The key to social media is recognizing which platforms work best for your industry. Instagram, Facebook, and Pinterest are clear winners for retail business whereas plumbing would utilize other social platforms. This is the most popular content marketing tactic because it’s the best way to get your brand and business in front of the right audience with minimal costs to your marketing budget.

 

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

 

 

 

How To Gain The Best Insight On Your Digital Performance

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Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global, we are committed to delivering our clients a report that combats these common concerns. Our expert digital marketers, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

Say goodbye to the boring static reports in your inbox on Monday mornings.

 

Google Studio creates the best visuals for your company to clearly see what matters. Whether that be leads, impressions, landing page views, or any other metric, this is the best platform to see it all at once with complete transparency. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The best part about our digital synergy reports? The collaboration. Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation.

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

More From Onimod Global

We want to save you the time and a headache of having to read through a variety of spreadsheets and confusing numbers. Onimod Global is confident that our customized digital synergy reports are the best way to understand your digital performance, and your company can have your very own!

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

Updates To Google AdSense

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Google continues updating their advertising platform to create ways that benefit you, the users, in bigger and better ways. The latest update involves Google AdSense and how they will process monetizing new sites.

Overview of Google AdSense

AdSense is one of many ways you can earn money from the internet. You can choose to place Google’s contextual ads on your blog, website, or search engine. Google will then distribute a portion of that revenue to you, and this varies among the type of keywords your site is using to generate these ads.

Prior to now, AdSense users could add their AdSense code on a new site without having to set it up as a separate site in their AdSense account.

 

So What’s New?

Every new site in every AdSense account will go through a verification process to review the following:

  • Ownership of the domain OR have the ability to modify its content
  • Compliance with the AdSense policies

There will also be a slight name change within the AdSense interface. The MySites tab will be renamed to Sites, and this tab will be much more prominent on the interface allowing for easier navigation.

These changes apply to all new and existing AdSense accounts.

 

How It Affects You

Frankly, this is an update that shockingly is just now coming into existence. Google has been working to make their Ads platform and supplemental application better protected, so this verification process is not at all surprising.

Most users won’t have to take any action, it will mostly be on Google’s end to verify the listed email is matched to the correct AdSense code.

According to MarketingLand, publishers are advised to stay tuned for several more updates from the AdSense team.

 

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

 

Image credit to: MarketingLand

How To Create Effective Responsive Display Ads

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In recent years, Google has continuously made adjustments to their advertising platform specifically with their text ads on the Google Display Network (GDN). Google has now incorporated responsive display ads to create a visual for the consumer. The three critical elements of a display ad are the image, message, and design. As trusted Google Partners, Onimod Global  This checklist from Google is an excellent outline for driving the best performance for your responsive display ads.

 

1. Determine whether you’re optimizing for more efficiency or control

For more effective display ads, utilize responsive display ads. This is because responsive display ads use machine learning to ensure your ad is relevant on any space it would appear across the web.

For full creative control over your ads, use the standard image ads. This will allow you complete control over the font, colors, and the layouts of your ads.

 

2. Make your message relevant and compelling

Delivering your message at the right moment for your audience is crucial. This is why you should tailor your ads to specific stages of the purchase funnel.

Allow your audience to easily differentiate your brand versus your competition by including unique selling points, prices and promotions.

 

3. Make the most of your responsive display ads

The key to maximizing your return on the responsive display ads is to provide distinct headlines, descriptions, and images as possible.

Google recommends to start with at least 5 images, 5 short headlines and 5 descriptions. Typically, ads will see 10% more conversions at a similar CPA when you use a variety of headlines and text.

A checklist for your responsive display ad:

  • Write your long headline so it can stand alone, and make full use of the character limit.
  • Make your description text different from your longer headline.
  • Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
  • Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
  • Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
  • Include your logo.
  • Add a dynamic feed.

Including all of these tips from Google will result in a fully optimized responsive display ad.

 

More From Onimod Global

As trusted Google partners, our expert digital marketers at Onimod Global are well-versed in responsive display ads and more! To receive a quote for our services, contact us here. We can’t wait to hear from you!

 

Why Your Company Should Outsource Your Digital Marketing

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A concept far from new, outsourcing your digital marketing has several benefits for your company. Businesses all around the world are increasing their clientele, their inventory, company size, which inevitably creates a lot more work. With new technology, none of these things will be slowing down in the near future; if anything the business world is continuously picking up speed. Focus on growth, and leave the digital marketing to us. Experts at Onimod Global will provide the highest quality digital marketing to improve your business performance. Take a look at some of the amazing things an outsourced digital marketing agency, like Onimod Global, can do for you!

 

SEO

Dominate organic search and map results.

Organic Search Engine Optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. With the continued expansion of new internet and search engine users worldwide, the space that these search results occupy will only grow more valuable; literally exponentially.

 

SEM

Paid advertising on search engines like Google and Bing, or Social properties like Facebook, Twitter or LinkedIn.

As trusted Google Partners, we are experts in this space and know all of the in’s and out’s to making your paid search successful. Look for the badge on our site, recognizing that Google trusts us with paid advertising for any and all clients.

 

Social Media

Tell your company story with social content and paid social advertising by Onimod Global.

Social Synergy is about having visibility in the social spaces your consumer is on. Having your brand in the correct positioning is essential; mobile and social media have now established themselves as indispensable parts of the mix. With your brand being on several different social platforms, this allows us to create maximum visibility for your company and generate quality traffic.

 

Website Development

We are your in-house web dev team.

You can rely on us for website development, new project development, and site maintenance. We do it all!

Websites built by a Digital Marketing firm with Search Engine Rankings in mind. We analyze data from Traffic Sources and Visitor Flow to establish the routes people take to reach you, the devices they use to get there and what they do on your website. Then, we use this information and build you a site that is optimized for being search-friendly and is also engaging for your audience.

 

The best part about this all? Our services don’t stop there! Receive the most high-quality digital marketing services for an affordable rate.

Reach out to our marketing team and improve your business performance by clicking here. We can’t wait to work with you!