Elevate Audience Targeting with Google Ads

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As your trusted certified Google Partner for nearly two decades, Onimod Global understands Google Ads remains one of the most powerful tools for businesses to reach their ideal audience. Nearly half (46%) of all Google searches are local, meaning people often look for businesses, services, or products nearby. However, running ads without strategic audience targeting can lead to wasted ad spend and suboptimal results.

Effective audience targeting is the key to ensuring your ad dollars are well spent, helping you connect with the right users at the right time. In this blog, we’ll explore how you can elevate your audience targeting with Google Ads to maximize conversions, increase ROI, and drive meaningful engagement. Here’s what you need to know.

Understanding Google Ads Audience Targeting

Google Ads offers multiple audience targeting options, allowing advertisers to segment users based on interests, behaviors, demographics, and intent. By refining your targeting strategy, you can help ensure that your ads are displayed to users most likely to convert.

Google’s audience targeting capabilities can be categorized into:

  • Affinity Audiences – Users grouped based on long-term interests and behaviors.
  • In-Market Audiences – People actively searching for or researching products/services.
  • Custom Audiences – Advertisers create audiences based on search behavior, website visits, or app interactions.
  • Demographic Targeting – Filtering audiences by age, gender, income, parental status, etc.
  • Customer Match – Use first-party data, such as email lists, to reach specific customers.
  • Remarketing Audiences – Targeting users who have previously visited your site or engaged with your content.
  • Lookalike (Similar) Audiences – Expanding reach to new users similar to existing high-value customers.

Each targeting option offers unique benefits depending on your campaign objectives, whether driving brand awareness, generating leads, or increasing sales. Let’s take a closer look at tips for elevating your audience targeting with Google Ads.

1. Leveraging Custom Audiences for Precision Targeting

Custom Audiences allow advertisers to tailor targeting based on specific keywords, URLs, apps, or interests. This helps brands connect with users showing intent rather than relying solely on broad affinity groups.

How to Use Custom Audiences Effectively:

  • Keyword-Based Targeting: Use keywords from search queries related to your business to help create audience segments.
  • URL Targeting: Enter competitors’ websites or industry-specific pages to target users with relevant interests.
  • App-Based Targeting: Target users who engage with specific apps related to your industry.

By refining audience creation, businesses can ensure that ads reach users more likely to convert.

2. Expanding Reach with Lookalike (Similar) Audiences

Lookalike audiences, or Similar Audiences, are generated by Google Ads using machine learning to find users similar to your existing customers. This is particularly useful for scaling campaigns while maintaining high relevance.

Best Practices for Lookalike Targeting:

  • Use High-Quality Source Data: The better your original audience data (such as past purchasers), the more effective Similar Audiences will be.
  • Segment by Behavior: Create lookalike audiences based on high-value actions such as completed purchases or form submissions.
  • Test Audience Sizes: Start with smaller audience groups for better accuracy, then expand gradually.

3. Engaging Past Visitors with Remarketing

Remarketing, also known as retargeting, is a digital marketing strategy that helps businesses reconnect with people who have previously visited their website or social media. This strategy allows you to stay top-of-mind and encourage return visits.

Remarketing Tactics to Implement:

  • Standard Remarketing: Shows ads to past website visitors as they browse Google Display Network sites.
  • Dynamic Remarketing: Displays personalized ads based on user’s previous interactions with your products or services.
  • Remarketing Lists for Search Ads (RLSA): Adjust search bids for users who have visited your site before, increasing the likelihood of conversions.

Remarketing can significantly boost conversion rates by re-engaging potential customers already familiar with your brand.

4. Capitalizing on In-Market Audiences for Purchase Intent

In-market audiences help advertisers reach users actively researching or considering purchasing specific products or services. Google categorizes these users based on recent browsing behavior, making them prime candidates for conversion-focused campaigns.

Implementing In-Market Audiences:

  • Identify High-Intent Categories: Use Google’s pre-defined in-market segments that align with your offerings.
  • Combine with Remarketing: Layer in-market targeting with remarketing lists for increased conversion potential.
  • Adjust Bidding Strategies: Allocate higher bids to in-market users to maximize engagement with high-intent audiences.

You can drive immediate results by targeting users already showing strong purchase intent.

5. Personalizing Campaigns with Customer Match Targeting

Demographic targeting lets you refine your audience based on age, gender, income level, parental status, etc. Combined with Customer Match, which uses first-party data (such as email lists or CRM data), it becomes a powerful tool for hyper-targeted advertising.

Best Practices for Using Demographics and Customer Match:

  • Segment by Demographics: Exclude irrelevant groups and focus on your ideal customer profile.
  • Use First-Party Data: Upload email lists to re-engage existing customers across search, shopping, and YouTube ads.
  • Personalize Ad Messaging: Tailor ad copy based on demographic insights for improved performance.

This approach enhances relevancy and increases the likelihood of conversions by targeting users with personalized messaging.

6. Optimizing Google Ads with AI-Driven Audience Signals

Google Ads’ AI-powered audience signals help advertisers automate and refine targeting by analyzing real-time user behavior. Smart Bidding strategies leverage AI to adjust bids dynamically based on the likelihood of conversion.

AI-Driven Optimization Tips:

  • Use Smart Bidding: Enable Target CPA (Cost-Per-Acquisition) or Target ROAS (Return on Ad Spend) to optimize bids automatically.
  • Leverage Predictive Analytics: Google’s machine learning analyzes user behavior to predict which audiences are more likely to convert.
  • Continuously Test and Adapt: AI-driven targeting constantly evolves, so regularly analyze performance data and make necessary adjustments.

Final Thoughts

At Onimod Global, we are proud to be a Google Partner, a designation recognizing our expertise in managing Google Ads campaigns with proven success. From search and display ads to YouTube and Performance Max campaigns, we leverage cutting-edge tools, audience insights, and AI-driven bidding strategies to help ensure your ads reach the right audience at the right time. 

If you need expert guidance in optimizing your Google Ads strategy, our team of Google experts can help you find data-driven marketing solutions that maximize ROI. Onimod Global is here to help you refine your targeting and achieve your digital advertising goals.

Contact us today, and let us help you elevate your Google Ads strategy.

FAQs on Google Ads Audience Targeting

How do I determine which audience targeting option is best for my business?
It depends on your goals. If you’re focused on brand awareness, Affinity Audiences work well. For conversion-driven campaigns, In-Market Audiences and Remarketing are effective. Custom Audiences are ideal for businesses wanting more control over targeting. Our Google-certified experts will analyze your business objectives, industry trends, and customer data to develop a customized audience targeting strategy that maximizes your ad spend and delivers the best results.

Can I use multiple audience targeting methods in the same campaign?
Layering multiple targeting methods, such as demographic filters with in-market or remarketing audiences, can help improve ad performance and relevance. Our data-driven approach helps fine-tune your audience segments for potential conversions.

What’s the difference between remarketing and Similar Audiences?
Remarketing targets users who have interacted with your brand, while Similar Audiences find new users who share characteristics with your existing customers. Our team fine-tunes ad messaging and bidding strategies to help ensure your campaigns convert effectively.

How often should I update my audience lists?
Regular updates are crucial. Refreshing Customer Match lists, testing new Custom Audience segments, and analyzing in-market trends can keep your targeting relevant and effective. Whether refining retargeting strategies or updating lookalike audiences, we help your business stay ahead of competitors.

Does audience targeting affect Quality Score in Google Ads?
Audience targeting doesn’t impact the Quality Score but can improve click-through rates (CTR) and conversion rates, contributing to better ad performance and lower costs. Our team continuously optimizes campaigns to help you get the best results for your budget.

Disclaimer: This blog post is for informational purposes only and does not constitute financial or marketing advice. Audience targeting results may vary based on industry, budget, and ad strategy. Work with the certified Google Ads experts at Onimod Global for personalized campaign optimization.

5 Ways to Use Google Trends for Blogging

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Creating impactful blogs that truly resonate with your audience requires more than creativity—it demands strategy. That’s where data-driven tools like Google Trends come in. 

By analyzing search patterns, Google Trends uncovers trending topics and provides valuable insights, ensuring your blog content is not only engaging but also aligned with what your audience is actively seeking. This approach enhances the relevance of your content, making it more likely to capture attention and drive meaningful engagement.

Here are five powerful ways to use Google Trends for blogging and how Onimod Global can help you maximize its potential.

1. Identify Trending Topics to Stay Relevant

Google Trends is an excellent resource for uncovering trending topics that can drive traffic to your blog. By simply entering a keyword related to your industry, you can identify what’s currently gaining traction. Here’s how you can use it:

  • Navigate to the Trending Searches feature to see what’s popular in real time.
  • Filter results by location and category to find topics that resonate with your audience.

For example, if you’re in the tech space, you might notice a surge in searches for “AI marketing tools.” Writing about this topic can position your blog as a go-to resource for current insights. You can attract new readers and boost your SEO rankings by consistently covering what’s trending. Trending topics often have high competition. Pair them with long-tail keywords and subtopics to maximize discoverability.

2. Plan Seasonal Content for Maximum Impact

Seasonal trends provide a predictable pattern for creating timely content. Use Google Trends to analyze historical data and plan blog posts that align with upcoming peaks in interest. Here’s how you can use it:

  • Search for terms like “Black Friday marketing tips” and see how they perform during specific months.
  • Align your content schedule with these insights to stay ahead of the curve.

For instance, a lifestyle blogger might notice increased interest in “New Year’s resolutions” every December. By publishing a blog post like “Top Fitness Apps to Keep Your New Year’s Resolutions” in mid-November, you’re better positioned to ride the wave of rising interest.

3. Target Local Audiences with Precision

Google Trends isn’t just for identifying topics—it’s also a powerful tool for monitoring your competitors. By comparing search terms, you can uncover gaps in their content strategy and fill them with your unique blogs. Google Trends’ location filters are invaluable if your blog caters to specific geographic regions. Here’s how you can use it:

  • Analyze interest in keywords by state, city, or country to uncover localized trends.
  • Create blog posts that cater specifically to regional preferences.

For example, a travel blogger might notice “best winter getaways in Colorado” surging in Denver but not nationwide. Crafting content for that audience boosts relevance and engagement.

4. Boost SEO by Comparing Keywords

Feeling stuck on your next blog idea? Google Trends’ “Related Queries” feature can help. It provides a list of popular searches tied to your keyword, offering fresh inspiration for your content strategy. By focusing on higher search volume and relevance terms, you can align your blog with topics that actively capture audience interest.

Google Trends also allows you to compare up to five keywords simultaneously, making it easier to identify the most effective terms for your blog. Here’s how you can use it:

  • Search for a general topic like “social media marketing.”
  • Scroll to the “Related Queries” section to uncover rising topics and long-tail keywords.
  • Compare multiple keywords to prioritize the ones with the highest potential impact.

For instance, if you’re debating between “social media strategy tips” and “Instagram growth hacks,” Google Trends can show you which has a higher search volume. You can then prioritize the more popular term to improve SEO.

5. Uncover Hidden Gems with Rising Queries

Understanding geographic trends is crucial for targeting specific audiences. Google Trends allows you to break down search data by region to create localized content that resonates with your readers. Google Trends’ Related Queries section is a hidden gem for discovering long-tail keywords and emerging topics. Here’s how you can use it:

  • Look for queries labeled “rising” to uncover content ideas before they become saturated.
  • Use these insights to create fresh, unique content that attracts readers.

Example: If you see a rising question like “Google Trends for small businesses,” you could write a detailed guide on how entrepreneurs can use the tool. Your blog gains a competitive advantage by being one of the first to cover the topic.

How Onimod Global Can Elevate Your Blogging Strategy

As a Certified Google Partner, Onimod Global brings unparalleled expertise to crafting data-driven digital marketing strategies, including compelling content creation and optimization. By leveraging tools like Google Trends and the latest Google-certified techniques, we help businesses create blogs and content that drive traffic, engage readers, and deliver measurable results. Here’s how we can elevate your blogging success:

  • Strategic Content Planning: Our team works with you to create a data-backed content strategy, focusing on trending topics that resonate with your audience.
  • SEO Excellence: We conduct thorough keyword research and optimize on-page elements to help ensure your blog ranks higher in search results.
  • Targeted Reach: Whether you’re aiming for a local or global audience, we tailor your blogging strategy to connect with your ideal readers.
  • Performance Monitoring: Our continuous tracking and analysis of your blog’s performance enable us to refine strategies, helping provide maximum engagement and return on investment.

Whether your goal is to dominate local SEO or leverage the latest digital marketing trends, Onimod Global’s team of digital marketing experts can help you every step.

Final Thoughts

Using Google Trends for blogging is a game-changer, offering insights to help shape your content strategy and elevate your SEO. By identifying trends, targeting keywords, and planning seasonal content, you can attract more readers and boost your online presence.

Ready to take your content creation to the next level? Let Onimod Global help you turn insights into action.

Contact us today to learn how we can transform your blogging efforts into a powerful marketing tool.

Q&A: Using Google Trends Effectively for Blogging

Q: How often should I check Google Trends for blogging ideas?

It’s a good practice to check Google Trends at least once a week to stay updated on emerging trends and ensure your content strategy remains relevant.

Q: Can Google Trends help me with evergreen content?

By analyzing long-term trends, you can identify topics that consistently attract interest, allowing you to create evergreen content that remains valuable over time.

Q: How do I use Google Trends for local SEO?

Use the location filters to identify region-specific interests. For example, if you’re targeting a Chicago audience, focus on trending keywords or topics popular in that area. Onimod Global has years of experience in SEO and SEM, which are the pillars of our strategies. Onimod Global develops organic search engine optimization campaigns that increase organic traffic by increasing natural rankings on major search engines like Google, Bing, and Yahoo.

Q: Are there limitations to Google Trends?

While Google Trends provides valuable insights, it doesn’t offer exact search volume data. Pair it with tools like SEMrush or Ahrefs for a more comprehensive analysis.

Q: Can Google Trends help with social media content ideas?

Use the “Related Queries” and “Trending Searches” features to identify popular topics that can be adapted for social media posts or campaigns.

What is Google E-E-A-T?

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Have you ever considered how Google ranks and displays websites? One key factor is the E-E-A-T principle. This acronym holds significant power over the future of websites, determining their visibility in the vast online landscape. But what exactly does E-E-A-T entail, and why does it matter? 

With the rise of AI-generated content, simply spinning up authority sites and bombarding them with links might not cut it anymore, at least not as a long-term strategy. Google E-E-A-T is a framework that Google uses to evaluate the quality of content on websites. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This is a part of Google’s search quality rater guidelines, a handbook that Google uses to weigh the quality and credibility of a website’s content. 

Join us as we discuss the importance of this concept, exploring its profound impact on Search Engine Optimization (SEO). Here’s everything you need to know.

Understanding Google’s Quality Standards

Google published its search quality evaluator guidelines back in 2013, making them accessible to all marketers. These standards demonstrate how Google assesses web pages and ranks content from high to low quality. So, what do Google’s quality standards mean for us marketers who handle SEO? The overall goal of this is to help ensure that the page is created to help users. Here are a few examples of what a high-quality “user-centered” web page should look like:

  • Sharing information about a specific topic.
  • Sharing personal/social information.
  • Sharing photos, videos, and other media.
  • Expressing opinions or points of view.
  • Entertaining users.
  • Selling products or services.

Adhering to Google’s quality standards is crucial for enhancing user experience. Your site and content should have a user-focused purpose that provides real benefits. Now, let’s explore the extra “E” in ‘E-E-A-T,’ which stands for Expertise, Authoritativeness, Trustworthiness, and the new addition: Experience.

What is E-E-A-T?

As discussed, E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework used by Google’s algorithms to evaluate the quality and credibility of your company’s online information. In a nutshell, if your website’s user experience is subpar and doesn’t seem to be a trustworthy source, Google may view your site as unreliable and limit your ability to rank — even if you’re following all other “best practice” SEO guidance. 

Topics that require high E-E-A-T include medical advice, journalism/news stories, and financial, legal, and tax advice. A common misconception is that E-E-A-T is a direct ranking factor. It isn’t. Instead, it indirectly affects the algorithm because search quality raters evaluate sites for it.

Let’s break down each component for a closer look at what each entails:

Experience: This dimension assesses the depth and breadth of a website’s experience within its niche. It considers factors such as the website’s longevity, the frequency of updates, and the richness of user interactions.

Expertise: Expertise revolves around the proficiency and knowledge demonstrated by content creators. Google seeks content that showcases a deep understanding of the subject matter, providing users with valuable insights and solutions.

Authoritativeness: Authoritativeness measures the reputation of the content creator and the website hosting the content. It considers factors like backlinks, mentions from other reputable sources, and the overall prestige of the website within its niche.

Trustworthiness: Trustworthiness assesses the reliability and integrity of the content. It looks at factors such as transparency, citing credible sources, and maintaining high accuracy and truthfulness.

Why Does E-E-A-T Matter for SEO?

Google’s primary goal is to provide users with the most valuable and reliable information in response to their queries. By evaluating content based on this set of criteria, Google can prioritize high-quality content while filtering out low-quality or misleading information. Here’s how it influences SEO:

  1. Higher Rankings: Websites that demonstrate expertise, authoritativeness, and trustworthiness are more likely to rank higher in search results. This is because Google perceives them as reliable information sources worth showcasing to users.
  2. Enhanced Visibility: When your website meets Google’s E-E-A-T criteria, it’s more likely to be featured in Google’s Knowledge Graph, Knowledge Panels, and other prominent search features. This increased visibility can drive more organic traffic to your site.
  3. Credibility and Reputation: Building and maintaining E-E-A-T improves your search rankings and helps enhance your brand’s credibility and reputation. Users are more likely to trust and engage with content from sources they perceive as authoritative and trustworthy.
  4. Long-Term Sustainability: E-E-A-T is not a short-term SEO tactic; it’s a long-term strategy for sustainable growth. By consistently producing high-quality content that aligns with E-E-A-T principles, you can establish your website as a reputable authority in your industry.

How to Improve E-E-A-T for Your Website

Now that we grasp the significance of E-E-A-T for SEO let’s delve into strategies to enhance it for your site:

  1. Invest in Content Quality: Focus on creating comprehensive, well-researched, and authoritative content that addresses the needs and interests of your target audience.
  2. Showcase Expertise: Highlight the expertise of your content by showcasing their credentials, certifications, and relevant experience. Establishing yourself as a thought leader in your industry can significantly boost your E-E-A-T.
  3. Build Authoritative Backlinks: Earn backlinks from reputable websites within your niche. This helps improve your website’s authority and signals that other trusted sources vouch for your content to Google.
  4. Prioritize User Experience: A user-friendly website design, fast loading times, and clear navigation contribute to a positive user experience, which in turn helps enhance trustworthiness.
  5. Be Transparent and Credible: Disclose your sources, provide accurate information, and avoid misleading or deceptive practices. Transparency and honesty are essential for helping build trust with your audience.

Last Thoughts

Google’s E-E-A-T principle helps shape search engine rankings and affects user trust and engagement. You can enhance your credibility and long-term success in the digital landscape by prioritizing experience, expertise, authoritativeness, and trustworthiness in your content creation and SEO strategies.

It’s crucial to have a sound digital marketing strategy in place. Understanding your audience and their needs can attract more traffic and drive conversions. It’s important to remember that quality content is not a one-time effort but an ongoing research, refinement, and optimization process.

As a Google Partner, Onimod Global has the experience to help you with your SEO, social media marketing and advertising, and content creation needs. Whether you have questions about creating quality content or want to learn more about our services, we are here to help.

Contact us today to speak with our digital marketing team and learn how we can help you achieve your 2024 digital marketing goals.

Google Ads Tips for Start-Ups and SMBs

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Navigating the online advertising landscape can be daunting for small business owners. Yet, it’s crucial for boosting your brand’s online presence.

65% of clicks on Google are driven by paid campaigns. This statistic highlights the potential of Google Ads in propelling your business forward. If you are new to the world of Google Ads, here are some tips on taking advantage of the advertising giant and getting it working in your favor.

What is Google Ads?

Google Ads stands out as a highly effective tool for enhancing your online presence. This platform operates on a paid advertising model, enabling you to craft a variety of online ads tailored to resonate with distinct segments of your audience.

By strategically bidding on keywords and phrases that align with your brand and audience interests, you can significantly improve the likelihood of presenting your ads to potential customers precisely when they are most receptive. The platform’s integrated analytics tools allow for seamless management of your campaigns and real-time tracking of their performance.

For businesses aiming to elevate their brand recognition and actively engage with customers to boost sales, Google Ads offers an indispensable solution.

Advantages of Google Ads

Google Ads offers a combination of wide reach, user-friendliness, enhanced brand visibility, and cost-effectiveness, making it a highly attractive tool for businesses looking to expand their online presence and connect with a broader audience: 

  • Wider Reach: Google Ads provides unparalleled access to a vast audience. As the most popular search engine, Google processes billions of search queries daily, offering a unique opportunity to position your brand in front of a diverse and extensive audience. 
  • User-Friendly Interface: One of the key strengths of Google Ads is its user-friendly and intuitive interface, making it accessible even for those new to digital marketing. The platform guides users through the setup process, offering helpful tips and straightforward tools for creating and managing campaigns. 
  • Brand Visibility: Through Google Ads, businesses can significantly enhance their brand visibility. By appearing in search results, on partner websites, and in video ads on platforms like YouTube, your brand gains exposure to a wider audience. This increased visibility helps in building brand recognition and recall, making it easier for potential customers to find and engage with your business online. 
  • Cost-Effective: Google Ads is known for its cost-effective approach to advertising. The platform operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This approach allows for better control over advertising budgets, as you can set maximum bid amounts and daily spending limits. 

Getting Started with Google Ads Advertising

To embark on your advertising venture with Google Ads, the initial step involves setting up a Gmail account and creating a Google Ads Manager account. Once your account is active, you can start exploring potential keywords to target. The Google Ads Keyword Planner Tool is a vital resource in this process, enabling you to:

  • Analyze search volumes for specific keywords and phrases.
  • Calculate the cost-per-click for bidding on chosen searches within your Google Ads.
  • Identify new, potentially more effective keywords for your ad campaigns.

Next, you can decide on the type of ads to run, aligning them with your marketing objectives. Here’s an overview to guide you in selecting your ad formats:

  • Search Ads: These are text-based ads displayed on Google’s search results pages.
  • Video Ads: Create video ads to appear on YouTube and within Google search results.
  • Shopping Ads: Showcase your products through listings, usually in a carousel format, at the top of Google search results pages.
  • Display Ads: Utilize image-based ads or ad content across a variety of websites, apps, and platforms within the Google Display Network.
  • Discovery Ads: Engage users with visually striking ads in their feeds across the Google Display Network.
  • Local Ads: Tailor your ads to specific regional audiences for more localized reach.

This guide aims to streamline your ad selection process, ensuring that your Google Ads strategy is well-aligned with your business goals.

Developing a Winning Strategy for Your Google Ads

A significant advantage of Google Ads is the flexibility it offers in bid management, catering to different budget sizes and campaign strategies. You can choose between automated and manual bidding. For those with tighter budgets, manual bidding allows you to set limits on your cost-per-click (CPC), ensuring you stay within your financial boundaries. On the other hand, automated bidding is ideal for saving time and works well if you have a more adaptable budget, allowing for optimization across various campaigns.

The effectiveness of your ad hinges on its ability to capture the attention of your audience. To make your ad content truly stand out, consider the following elements:

  • Craft Compelling Headlines: Your headline should be attention-grabbing and relevant, enticing users to engage with your ad.
  • Engaging Body Copy: Utilize a conversational tone that echoes your brand’s unique voice, making the ad relatable and engaging to your target audience.
  • High-Quality Visuals: Incorporate striking graphics or video content that enhances the appeal of your ad, making it more visually engaging for viewers.

These strategies are essential in creating Google Ads that not only draw attention but also resonate with your target audience, leading to better engagement and results.

Working With Onimod Global

Designing a successful online marketing campaign is a strategic process, essential for attracting the right customers and fostering business growth. Navigating this landscape can be challenging, especially if you’re not fully versed in the latest marketing trends and techniques.

Google AdWords, while being a potent marketing tool, can also be a significant investment. At Onimod Global, we are trusted Google Partner. Our vast digital experience and tailored advertising solutions focus on optimizing your returns while ensuring efficient use of your marketing budget. Our work spans various sectors, from SMBs to global corporations, enabling us to leverage this diversity to enhance your campaign’s effectiveness and drive sales.

If you have any inquiries about Google Ads or wish to discover more about Onimod Global and our Digital Marketing services, feel free to reach out to us today.

The Impact of Google Marketing Live 2023 on Digital Marketing

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Google Marketing Live (GML23) is an annual event where Google unveils its latest innovations in marketing technology. It’s an essential platform for digital marketers who strive to stay ahead in the fast-paced, constantly changing landscape of digital marketing.

This year, GML23 didn’t disappoint. GML23 revealed numerous groundbreaking trends, such as predictive analytics and AI integration in marketing strategies. These technological advancements promise to reshape how marketers target, engage, and retain customers.

As a digital marketing agency, observing these developments and understanding their potential to transform digital marketing strategies is essential. We are committed to harnessing the insights from GML23 to deliver cutting-edge solutions to our clients. This blog will explore the new Google Marketing innovations and highlight what you need to know.

Key Highlights from Google Marketing Live 2023

Google Marketing Live is an annual event hosted by Google that brings together marketers, advertisers, and industry professionals worldwide. It is a dynamic platform for marketers to stay ahead of the curve and maximize their online presence in an ever-evolving digital landscape. Let’s look deeper at some topics covered in this year’s event.

  • Personalization and Automation: GML23 highlighted the significant role of personalization and automation in today’s marketing strategies. Businesses can now leverage Google’s innovative technology to tailor their messaging to individuals and automate their advertising strategies.
  • Privacy and Trust: Similarly, Google emphasized the importance of maintaining consumer privacy and building trust, showcasing new features designed to uphold these principles while enabling effective marketing.
  • Enhanced User Experience: A significant focus of GML23 was enhancing user experience. Google showcased various tools and features to enable businesses to create personalized and seamless customer experiences.
  • Advertising Innovations: GML23 also introduced a host of advertising innovations. These tools aim to help businesses maximize their reach and engagement while ensuring efficient use of their marketing budget. In the forthcoming months, Google plans to experiment with Search and Shopping ads directly incorporated within AI-driven snapshots and conversational modes.
  • Automatically Created Assets: Automatically Created Assets (ACA) will harness the power of generative AI to enhance ad relevance. It achieves this by examining your landing pages and ads and customizing Search ads to align with the context of user search inquiries.

As we look toward the future, the dynamic and rapidly evolving marketing landscape is poised to undergo transformative changes.

The Future of Marketing As Defined by GML23

GML23 unveiled a glimpse into the future of marketing, showcasing exciting advancements and trends that will shape the industry. With a focus on emerging technologies such as artificial intelligence, virtual reality, and voice search, GML23 emphasized the importance of personalized and immersive consumer experiences. Let’s look at two main focuses for the year to come.

  • Predictive Analytics in Marketing: Predictive analytics uses data, statistical algorithms, and machine learning techniques to identify future outcomes based on historical data. The future of marketing lies in its ability to predict customer behavior, personalizing content to their unique needs and preferences.
  • Machine Learning and AI: Machine learning and AI technologies have significantly impacted the marketing scene, providing unprecedented insights into customer behavior and enhancing the ability to deliver highly-targeted campaigns. GML23 only confirmed the growing importance of these technologies in the marketing landscape.

Amidst the ever-changing marketing landscape, it’s important to note that having a hybrid model can help bridge the gap between new digital marketing and traditional digital marketing.

The Hybrid Model

We know that a mix of AI innovation and human digital marketers will shape the future of digital marketing. Onimod Global is taking the insights from GML23 to a new level. Our agency is integrating personalization and automation into its marketing strategies, enabling businesses to reach their target audience with precision and effectiveness.

Onimod Global is committed to building trust and compliance in all our marketing efforts. We are adjusting our practices to align with Google’s new guidelines, ensuring their clients’ campaigns are effective and ethical. Investing in AI systems means relying on them only partially.

Stay up to Date: We are Google Partners

To make sure you’re keeping up to date with the latest Google updates and trends, Onimod Global is a trusted Google Partner. Advertising agencies that are members of the Google Partners program like us at Onimod Global contain certified employees and are companies trusted by Google.

Last Thoughts

The future of digital marketing is brimming with excitement and endless possibilities, as evidenced by the insights gained from events like Google Marketing Live 2023. This event provides businesses with valuable knowledge on leveraging the latest technologies and trends to drive their success.

However, with the rapidly evolving nature of digital marketing, navigating these technologies and staying ahead can be daunting without the right partner. Enter Onimod Global, a leading digital marketing agency and Google Partner dedicated to remaining at the forefront of industry trends. With our commitment, we can empower businesses to harness the power of digital marketing and achieve their goals effectively.

Contact us to learn more about how we can help with your social media strategy today.

How To Find YOUR Ideal SEO Company

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Search engine optimization (SEO) can seem like a daunting task. It’s easy to feel overwhelmed by the sheer number of different factors that go into your strategy. This is one of the reasons why most businesses turn to an outsourced SEO agency. With thousands of agencies to choose from, it can be difficult to find a qualified and reliable one suited to your unique business needs. 

Define Your Goals

Defining your goals and intentions is the first step in finding a company that matches what you’re looking for. This should be more than just trying to get more organic traffic or rank for specific keywords. Establish exactly what you want to accomplish with SEO, whether that be to boost revenue or get more downloads or signups. No matter which company you chose, make sure you’re clear on the type of results you’re looking for and what services you need.

Factor Strategy Into Your Search

If you’ve ever searched the web, you’ve probably noticed that some sites rank higher than others. This is mainly due to search engines using algorithms to determine sites and their rankings. Algorithms factor things like how often people link to your site, how many times your site has been viewed, and how long it’s been around.

Unfortunately, there is no magic trick that will make your website rank higher in search results. You can’t just add keywords or change the color of your text and expect to see a boost in traffic. SEO is a process that takes time and effort. You need to build up your brand identity on social media platforms, write articles for websites with high authority and most importantly optimize the content on your website for SEO purposes.

Avoid Google Lists

Searching for the best SEO companies is a lot like searching for the best restaurants in your area. Most people will just look up top restaurant lists, but that isn’t always a good sign for a restaurant to have outstanding organic rankings themselves. If the restaurant has the time to constantly work on their own rankings, it may be because they aren’t doing that for others.

The best restaurants typically have a list of long-term clients who have and will refer other people to the same service. It’s also important to remember that lists such as those are generally not impartial. Many of the lists are pay-to-play. The websites that post the lists require payment from companies that they feature on them. The more they pay, the higher on the list they will be. That’s why using word-of-mouth advertising may be the best way to find a qualified and trustworthy SEO company.

Knowledgeable Employees

When you’re interviewing a company, it’s always great to speak with the CEO. But if you’re looking for an SEO agency, there’s a better way to evaluate what they can do for you. You want to go straight to the source. Speak with the team who is going to be doing the work for you. They’ll be able to give a more realistic view of how expert the team is and how they’ll actually interact with your business.

The CEO will undoubtedly be the most persuasive person in the company—after all, they’re trying to make your their client. It’s important to remember that they aren’t necessarily going to be doing the actual work on your account. If the team members seem knowledgeable about SEO and are able to answer your digital marketing questions, then this could be a good fit for your business!

How Onimod Global Can Help

Your business is unique, and so is your SEO strategy. That’s why we take the time to get to know you and your goals before we start working on your campaign. At Onimod Global, we understand how important it is to work with companies that have a clear idea of what they want from their digital marketing efforts.

We’re experts in organic search engine optimization, which means we focus on increasing your business’ visibility on Google and other major search engines through natural rankings. We’re also trusted Google Partners, which means we can help you take advantage of Google’s newest features and products.

We help our clients achieve long-term success through strategic planning for campaigns that deliver real results over time—not just instant gratification.

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

Top 7 Google Ranking Factors

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It’s hard to know which Google ranking factors really matter and which ones are just fluff. Especially since there are over 200 of them. Here’s how to clear that up. 

Understanding the most important factors will help you optimize your website to rank higher in Google’s search engine results pages (SERPs). We’ve compiled a definitive list of Google ranking factors that can make or break your search optimization strategy. This guide will walk you through each factor and help you determine what you should focus on for maximum impact!

Backlinks

Google has said that they are planning to move away from backlinks in the future, but for now they still remain the most important ranking factor for your pages. Except now you have to be very straightforward with your SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, there are Google sources who say that freshness and traffic may also be important backlink metrics.

The goal is still the same: get people visiting your website through search engines like Google and Bing. But now you need to focus more on getting links from sites where people are likely to click on them because they’re interested in what you’re selling or offering up as content.

Relevance

How do you know what your potential customers are looking for?

Google has systems in place to help it understand what searchers want. You, too, need to understand this if you want to rank. For example, most of the top results for “air fryer” are blog posts with top picks. This indicates that searchers are in research mode, not buying mode. As a result, it probably makes the most sense to target this keyword with a blog post over an e-commerce category page.

Freshness

Freshness is a query-dependent ranking factor. It’s stronger for queries that call for fresh results, so if your keywords are on the right side of this equation, you should be good to go.

However, if you’re looking to rank highly for queries that don’t demand freshness, like “how to solve a rubik’s cube” or “how to make origami animals in 5 minutes,” then updating your page often or publishing new articles isn’t going to help you.

If freshness is a big deal for your keyword, then update your page often or publish new articles so that Google can see that you’re staying current with demand.

Google My Business

Creating a Google My Business listing is the single most important thing you can do for your local SEO. It helps establish your company as an entity, which in itself is a great asset to your SEO. Even more, it will skyrocket your local search performance.

Once you create a listing, it becomes eligible for the local business panel as well as Google maps, opening your business to nearby searchers. For example, if someone is shopping and stopping for a coffee, your Google My Business listing will help show you in the search results of a nearby option.

In addition to being eligible for the local business panel and Google maps, creating your Google My Business listing will help make sure that you’re showing up in search results across other platforms like Yelp or Bing Places. The more ways people can find out about you, the better!

Mobile Friendliness

Mobile-friendliness is a ranking factor on mobile since 2015. When Google moved to mobile-first indexing in 2019, it became a ranking factor on desktop too. If you don’t have a responsive design, your site may be losing out on traffic and conversions. You can check this by using the Mobile Usability report in Google Search Console to see if you have any issues.

Page Speed

Page speed is another ranking factor that has been available since 2010 and became available on mobile in 2018. Google has used various methods to measure page speed over the years but as of recent it only uses Core Web Vitals (CWV).

Core Web Vitals (CWV) are three metrics that Google uses to measure a page’s loading performance, interactivity, and visual stability. Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are the three metrics that make up CWV.

Here’s a quick way to get a sense of your site’s CWV performance:

  1. Ask Google to crawl your website 
  2. To request a crawl of individual URLs, use the URL Inspection tool.

Keep in mind that there’s a quota for submitting individual URLs and requesting a re-crawl multiple times for the same URL won’t get it crawled any faster.

Intrusive Dialogs

Google and other search engines love to index content, but they don’t like it when your website is hard to use.

Dialog boxes and interstitials are a great way to direct users’ attention to something that is important, but if you make them too intrusive, users will be annoyed and frustrated. You want your visitors to feel like they have control over their experience on your website—and if they’re constantly being interrupted by pop-ups or other obstructions, it’s harder for them to do that.

Overlay ads are another good example of this kind of thing—they’re not necessarily bad in themselves, but if they interrupt the user experience too much then people will stop visiting your site as often.

More From Onimod Global

Looking for an agency to help your small business with your search engine optimization? Reach out to us here!

Onimod Global is a digital marketing agency that helps startups and small businesses grow. More importantly, we are a Google Partner, meaning we can help with all of your Google Marketing needs.

We release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To get started, contact us today.

Google Ad Tips For Beginners

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Online advertising is a great way of getting your brand in front of potential customers. But as a small-business owner, it can be tricky knowing where to start. 

If you want to engage customers effectively and get them thinking about your brand, then paid campaigns are the perfect solution. According to WordLead, paid campaigns drive 65% of clicks received by Google Ads, so with the right approach, you can accelerate the growth of your business through this most popular of platforms.

If you are new to the world of Google Ads, here are some tips on how you can take advantage of Google Ads and get it working in your favor.

What is Google Ads?

Google Ads is one of the most powerful marketing tools you can use to increase your visibility on the web. It’s a paid online advertising platform that allows you to set up a dynamic mix of online advertisements aimed at specific segments of your target audience.

You can bid for relevant keywords or terms to increase your chances of serving your ads to the right customers at the times when they’re most likely to engage with your brand. You can manage your campaigns and create your ad content from one place while keeping track of your performance through the platform’s in-built analytics tools.

If you’re looking to boost your brand awareness and drive engagement to earn more sales, then Google Ads is right tool for you.

Google Ads Capabilities

Google Ads caters to your business size by having different budgets, advertising goals and target audiences. Here are just some of the many benefits:

  • Outreach – Your business can offer valuable solutions when you advertise on Google Ads. It makes it easier for searchers to find you, click on your ads, and have those clicks turn into leads.
  • Seamless Interface – Google Ads is perhaps one of the most straightforward and easy tools on the market, which makes it easy for anyone to learn.
  • Build Brand Awareness – Google Ads makes you highly visible to consumers.
  • Budget Friendly – If you’re looking for an outreach solution and don’t have a big budget, Google Ads makes it easy for you to not spend as much. You have the option to choose how much you want to spend when someone interacts with your ad.

How To Advertise on Google Ads

The first step in beginning your advertising journey with Google Ads is by creating a gmail account and creating a manager account with Google Ads. Once your account is up and running you can begin finding keywords to target. With the platform’s Keyword Planner Tool, you can:

  • Gather search volume data on specific keyword and phrases
  • Understand how much it will cost per click to bid on specific searches for your Google Ads
  • Discover new keywords that could perform better in your ad campaigns

From there, you can start choosing what types of ads you want to run based on your marketing goals. We have put together a list of items that can help guide you through choosing your ads.

  • Search: Text ads on search results page
  • Video: Video-based ads on YouTube and Google search result pages
  • Shopping: Product listings, typically displayed in a carousel format at the top of a Google search results page
  • Display: Image-based ads or ad-based content displayed on websites, apps, and platforms across Google’s Display Network
  • Discovery: Highly visual ads displayed on user feeds across the Google Display Network
  • Local: Google ad content that is served to highly-targeted regional audiences

Strategize and Build Your Ads

One of the best perks of utilizing Google Ads is that you can place your bids automatically or manually. If you have a limited budget, using the manual bidding process will help you place caps on your CPC’s. However, if you’re looking to save time and if you have a flexible budget, you can optimize your ads across multiple campaigns.

When it comes to creating a proper ad, the content must stand out in order to grab your consumers attention. By doing the following, it will allow you to stand out:

  • Writing effective headlines
  • Using body copy that is conversational and uses your brand voice
  • Using high quality visuals such as graphics or video content

Testing and Optimizing Your Ads

Testing is a great way to learn what works and what doesn’t. We all want to be able to optimize our efforts for maximum results, and that means testing the things we do.

A/B testing is one of the most effective ways of finding out which variations of your ads drive the best results. It’s a process where you test two versions of the same ad content, with slightly differing elements (copy, images, design, color schemes, call-to-action buttons). You can then see which elements perform better and optimize your ad accordingly.

Using a Pro

Creating an online marketing campaign requires serious strategy. You want to attract your target customers to grow your business. However, you may not be equipped with the latest information to adequately create a winning campaign.

Google AdWords is a fairly expensive instrument of marketing, as such, the marketers at Onimod Global always want to maximize your returns while minimizing the investments. Since our AdWords agency works across various sectors in similar niches, your investment will be multiplied in the form of sales.

Our industry experience, along with access to historical data help in crafting better campaigns for your business. You also capitalize on the power of hardcore industry research and keywords research. Furthermore, we also guide you with the locations you must target and personalize campaigns based on your location(s).

Final Thoughts

Go ahead and give yourself a pat on the back, because if you’ve made it this far, you know how to create and run a Google Ad! We hope our guide gives you a head start against the competition.

At Onimod Global, we specialize in all things Google and all our Digital Marketers are Google Ads Certified. As an agency, we are also trusted Google Partners. Being a Google Partner completely revolves around being an expert when it comes to managing Google Pay Per Click Campaigns. Google Partners like Onimod Global also have a direct point of contact that is available to us at any time to help make sure your campaigns that are running are performing. Our contact is available via phone, chat, or email support. This can be a huge time saver. It also helps to get another perspective when building out and optimizing campaigns.

Got questions about Google Ads or want to learn more about us and our Digital Marketing services? Contact us here today.

Digital Marketing Tips for Small Businesses

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Small businesses should always be looking to find opportunities to stay ahead of the competitive market and reach their potential customers. With the right tools, you can create an effective strategy to have a big return in reach and awareness. 

The internet has become an indispensable tool for almost any consumer making a decision. Whis is why it’s always a good time for business owners to think about the most effective small business marketing ideas. 

Unsure of where to start improving your website or social media pages? Here are 5 quick and effective ways that you can jump start your digital marketing for your SMB.

1. Research Competitors and Differentiate Yourself

Competitor research is important because as a small business, you’ll want to be able to offer additional value in the market. One way to do this is by using Google Search Ads. Doing a search and seeing the results that pop up is a great way to start. For example, if you’re a plumbing company and you see the terms “No Call Out Charge”, “Fully Qualified Plumbers” and “1-Hr Response” for your results, they’re likely to be great selling points for other businesses looking to compete with these results.

How can you differentiate your company from other plumbers in the area who provide similar services? Most times, if you don’t have anything that differentiates your company from others, you can invent one. You can do this by giving your products, services, and reputation more attention and detail.

2. Get Your Website Basics Right

Users are increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of larger firms, but you can at least get the basics right.

Here’s a couple things you can do to fix this problem. You can start by test your website’s mobile speed with Google’s free tool and see how you could decrease bounce rates. If this doesn’t provide clarity you can move onto the following options:

1. Compressing Text and Images: Decreasing or converting your image sizing and scales can help dramatically, as well as removing any video content that isn’t critical to your site’s content.

2. Website Design: Over-designing web pages by adding loads of banners, images, icons, and other additions can lead to slower loading times.

3. Mobile Optimization: Last but not least, making your site mobile friendly is probably the most important thing you should do for your website. A majority of consumers now access the internet via mobile browser. So make sure your website is designed so that it is responsive per device and screen size.

3. Improve Google My Business Listing and Customer Reviews

When a customer searches for your products or services, your online reputation could be the deciding factor. Luckily, Google My Business gives you control over how people perceive your business.

Some of the common mistakes to avoid include:

  • Duplicate listings
  • Setting up unnecessary new listings after a change of address
  • Business name misuse e.g. adding unnecessary promotional messages

Customer reviews are not a new concept, but you might be surprised at how often they are overlooked. 30% of consumers said that reviews were a key factor in judging local businesses, so make sure this as a top priority in your digital marketing strategy.

4. Create Interesting Blog Content

In highly competitive industries, a content strategy is necessary to drive search results. When working with smaller businesses, it’s likely that they will not rank on the first page of Google for a broad term related to their product or service. Blog content plays a big role in creating and converting leads to customers. You can easily increase your organic traffic for local businesses through researching blog content that you can create in house. Here are a couple tips to amp up your blogs:

  • Putting the audience first
  • Making sure it’s SEO friendly
  • Correct tone of voice
  • Showing readers they can trust you

Final Thoughts

As a small business owner, you can use digital marketing to reduce barriers-to-entry in your industry by increasing the reach of your business through the Internet. But you need a plan to get there. A strong content marketing strategy and experimenting with different topics, measuring the results, and tracking your progress all help you develop an effective coverall content marketing strategy.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How To Improve Your Ad Campaigns

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Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.