How To Create An Effective Facebook Lead Form Campaign

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Have you been interested in generating more leads from Facebook? Facebook lead forms and their capabilities are a big part of why so many businesses rely on the social platform for their advertising. Rightfully so, these campaigns have increased potential for thousands of brands to acquire new customers.

In this article, you will learn how to not only set up your Facebook lead form campaigns, but also make sure they are effective in generating quality leads for your business.

How to create a Facebook lead generation campaign

To start, you will set up a campaign as normal in the Facebook Business Manager or any other campaign management platform tool you use. Since we’re focused on customer acquisition, choose “Lead generation” from the list of objectives.

Facebook lead generation

 

When choosing audiences for this campaign, we recommend choosing custom or lookalike audiences. This way you can ensure the audience is highly relevant, therefore increasing the quality of your leads as well. After you complete setting up your campaign with audiences, budget, and creatives, it’s time to move onto creating your lead form.

Creating a Facebook lead form

To create the form is simple, however to optimize for best results is in small details that can make a huge difference.

First, you will need to choose which type of form you want to use for the campaign.

Your options are:

  • More Volume, which is a form that’s quite simple to fill out and optimized specifically for mobile
  • Higher Intent, which takes the customer through that one extra step to confirm their information which indicates higher level of intent from generated leads

Facebook lead generation

Fill out the other information listed, including a privacy policy, and more or less you are finished with the form. But what about optimization and making sure you are getting the absolute maximum potential from your lead form?

Optimization tips for your lead ads

  1. Ask the right amount of questions. In an experiment done by Adespresso, they found that the more questions you ask on your lead form, the higher your cost per lead will be. The other important finding is that removing too many barriers between the customer and the conversion will put your campaign at risk for generating very low quality leads.
    lead ad performance in correlation to the number of questions asked
    According to this chart from Adespresso, the most significant data to pay attention to is the difference in CPL at 5 versus 6 questions. The cost more than doubles per lead. We would advise you on including 5 or fewer questions for your customers on lead forms.
  2. Present an enticing offer. Who doesn’t love free stuff? Use it as a way to introduce a product or service to your audience that is very low-effort from the customer’s side. Lead forms are also growing in popularity to use during busy seasons such as Black Friday week to sign up for “exclusive deals” or subscribe to a newsletter for early access. This is where your lead form will come in handy to collect their information to nurture the relationship to an eventual conversion.
  3. Make your questions sales-oriented. High numbers of lead generation from a campaign may look good on paper, but they are essentially useless if the quality is not relevant. The best leads are qualified leads. These are the people most likely to buy something. To find these people, use your instant form to ask qualifying questions. Another way to make sure your campaigns are relevant is to be very specific with audience targeting, utilizing several custom and lookalike audiences based on website visits, past leads, or anything else relevant for your company.

More from Onimod Global

Looking for an agency to help you with your paid social media strategy and Facebook lead generation campaign performance? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

Facebook Ad Tips to Maximize Your Performance This Holiday Season

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The 2020 holiday season is here and for many it can’t be business as usual. Businesses must continue to shift and adapt to everything going on and with many distractions, capturing consumers’ attention is more difficult than ever. If you’ve yet to establish a strong online presence throughout the pandemic, you’ll need to start thinking of ways to create a strong brand awareness and stand out among competitors. 

For many, Facebook is a critical marketing platform, especially around the holiday season. The platform recently gave out their top 5 tips for creating ads to maximize your performance while increasing your brand awareness. 

1. Create a voice for your brand. 

Giving your brand a unique voice is the best way to personify your brand. You want to tailor this voice to align with both your business purposes and their target audience. Many brands find success on social media by adopting a certain persona. Facebook suggests this may be key, in addition to ensuring consistency in your tone. 

2. Position your products. 

Visual elements are crucial on all social media platforms when it comes to marketing. Presenting your offerings up front is also a critical part of the process. Display your products up front and center so your audience knows what you’re advertising and why. You can also include your brand message so users can start to associate it with your products. Facebook has also mentioned that putting your brand messaging within the first few seconds of a video ad is key to effectively building association. 

3. Say it with words. 

While visuals are important, you can’t rely on them alone when marketing. Incorporate value propositions into your ads that feature your products or services, explaining why the user should purchase them, what makes them unique from others and what benefits they’ll get from them. You can also start weaving your brand’s messaging or slogan into your ad copy. 

4. Use branded packaging. 

You can easily take your brand to the next level by creating unique packaging that encompasses your company’s look and feel. This also helps enhance the customer experience, making it almost seem like a gift, which is especially nice during the holiday season. Personalized touches are also a great addition to brand packaging. It can be as simple as a handwritten note, but it shows you care about your customers and create a better, more loyal relationship with them. 

5. Spend strategically. 

Brand awareness is a difficult goal to track and measure. Facebook offers marketing solutions that help with quantifying your efforts. For example, you can run retargeting campaigns to reach audiences who already know about your brand, as well as advertise to people who have already visited your website, app, store or Facebook page, or advertise specifically to people who have already made a purchase. 

Final Thoughts

Even though there is a lot going on in the world currently, brands still have to think about their holiday marketing efforts. If you’re struggling knowing how to get going, these tips are a great place to start. If you need additional assistance in the Facebook ad space, or any area of digital marketing, we can help. At Onimod Global we’re experts in all areas of social media and digital marketing. Learn more about who we are and what we do, and contact us here today. 

We also release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.

Influencer Marketing Tips: Finding the Right Influencers for Your Brand

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Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. 

Are you looking into influencer marketing but not sure where to start? Here are our top tips to help guide your search and create a successful campaign. 

1. Know the type of influencer campaign you’re going to run. 

As you begin mapping out your marketing plan, identifying the specific type of influencer campaign you want to run is crucial. This will in turn help you connect with the best influencer and help you reach your campaign goals. Different types of influencer campaigns include: 

  • Gifting. This entails giving the influencer free products in exchange for shoutouts, mentions, posts, etc.
  • Guest posting. The influencer would get to create a post for you that you would then be shared directly on your page.   
  • Sponsored content. You would pay the influencer to share your content or create content that is somehow tied to your brand. 
  • Contests/Giveaways. Using contests as an incentive to get influencers to mention your product, brand or share your content. 
  • Takeover. You would be allowing the influencer to completely take over your social media page for a set amount of time. 
  • Affiliates. Share affiliate codes with influencers so they can earn money each time a user comes through their funnel and purchases from your brand.
  • Discount codes. Allowing influencers to give discount codes for your offerings to their own followers. 
  • Brand ambassadors. Partnering with an influencer who would then regularly promote your brand in exchange for discounts, deals and additional perks from you. 

2. Research influencers relevant to your niche. 

A great place to start finding influencers is by looking at famous, well-known or respected figures in your industry. This will not only increase the reach of your message and build more brand awareness, but drastically enhance your authority within the industry as well. While this can be difficult for smaller brands, it’s not impossible. You just have to prove why you stand out from others in your industry and get in contact with the proper people. 

To support this strategy, set up Google alerts for industry terms to see who is regularly writing content about important topics in your industry. You can also try browsing forums to see who might be regularly answering questions related to your industry. 

3. Research competitors’ influencers. 

It’s not uncommon for influencers to work with two competing brands, as long as both brands agree to it. So, to find influencers that are likely to work with your brand, look for those who are already working with brands like yours. Another benefit of this is that since they already create content or write about others in your industry, you won’t have to do much educating on your niche. 

Finding these influencers should be fairly easy. You can browse industry-related hashtags on different social platforms to see who is already sharing content and engaging with competitors. You can also look through competitors’ pages to see if there are any influencers working with them that look like they would be a good fit for you as well. 

4. Find influencers that already share your audience. 

It’s not necessary for an influencer to be directly tied to your industry to be effective. Influencers who share your audience can provide just as much value. Actually, working with influencers in an industry that overlaps or is complimentary to your own can help you extend your reach even further. It also connects you to your audience in a space that isn’t already saturated with messages from your competitors. 

To find these influencers start by doing a target audience analysis. This will help you to fully understand your ideal audience, their needs, interests and other sites they frequent. This can help you to then identify other non-industry-related influencers that your audience already follows. 

5. Audit potential influencers’ following, reach and engagement metrics. 

Once you’ve identified a few different influencers you’re considering, start evaluating their authority. Or in other words, determine if they have a large enough reach to help you accomplish your campaign goals. An influencer analysis consists of looking at factors such as: 

  • Number of followers 
  • Engagement rate of their followers 
  • Type of regular content 
  • Quality of content 
  • The depth of niche coverage 

Final Thoughts 

A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience and niche can lead to big results for your campaign and brand as a whole. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Lookalike Audiences: Essential To Converting Customers

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Say hello to your new favorite social media paid campaigns weapon: lookalike audiences. These types of audiences are the best way to target a brand new set of people who may not have any experience with your service or product and still be very likely to convert. Talk about a digital advertising dream!

What exactly is a lookalike audience?

These are a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers. Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers.

Basically, an audience or group of people that looks like another audience or group of people. So simple, yet so effective!

For example, let’s say you have an email list of about 1,000 customers. You upload this list to Facebook, and they will create a list of people that look exactly like or similar to the email list you uploaded.

These are quite simple to create and implement, and consistently deliver high results. This makes them an extremely powerful marketing tool for efficiently finding high-converting users.

Why are these audiences important?

While you might have a good idea of your target audience, lookalike audiences will dig deep into your existing followers and user base to find their commonalities. Facebook leverages its massive database of customer data to make connections from your existing customers to your target audience. This will help you find highly-qualified users you previously wouldn’t have been able to reach.

Most importantly, this informed targeting optimizes your ad spend and lowers the cost per lead or acquisition in the process.

Extra Onimod Global tips

Lookalike audiences can be simple and straightforward, or more complex. Here’s a list of some additional information to keep in mind while creating your lookalike audience:

  • Your audience will only include people from the country/countries you select during the creation process.
  • Your source audience must contain at least 100 people from a single country in order to use it as the base for a Lookalike Audience.
  • People in your source audience will be excluded from your Lookalike Audience unless you use a pixel as your source audience.
  • You can create up to 500 Lookalike Audiences from a single source audience.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Best Times to Post on Social Media for Your Business

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As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media does matter. A well-timed post can lead to greater reach, more likes, comments, shares, etc. It is important to note that optimal times do vary based on industry and user trends. But in general, there are times of the day users are more engaged than others. We’ve put together a guide for the best times to post on each social media platform, making it easier to find your sweet spot for optimal performance in your specific industry. 

Facebook: 

Reaching people on Facebook isn’t as easy as it once was. Organic traffic has been on the decline over the last few years due to it becoming mostly a pay per click platform. That doesn’t mean it should be ignored, however, as there is still massive opportunity. 

During the week, the best time to post on your business page is between 1pm and 4pm. This is likely because it’s the time of day when users have some downtime at work are browning their desktop or scrolling through their phone screens. 

The best days of the week to post on Facebook are Thursdays, Fridays, Saturdays and Sundays. Weekends in general show the highest levels of engagement. And Sunday at 3pm is the single best time to post on Facebook. 

Twitter:

With Twitter, timing is everything. The lifespan of a tweet is only 18 minutes so you only have a short period of time to make sure you’re reaching the right people. 

The best time to tweet has shown to be between 12 and 1 pm. Workdays seem to drive the highest engagement, with Wednesday being the single best day. Tweeting during lunch every week day can help increase your general social media engagement. Additionally, the weekends have shown to be the worst days of the week to tweet, driving the lowest engagement. 

Instagram: 

Instagram has recently changed its algorithm for how the platform ranks posts on users’ feeds. In general, it has made driving traffic and engagement difficult for pages with small follower numbers. It favors “recency,” but does not use chronological order. It shows users posts they believe they will be more likely to engage with. This makes it even more important to post during the time your followers are most engaged. 

If you’re marketing or selling products, the best time to post on Instagram is 11am to 1pm during the week or evenings from 7pm to 9pm. Because Instagram is favored on mobile, most users tend to avoid it during the work day. When it comes to days, the best performing are Mondays, Wednesdays and Thursdays, with Wednesdays driving the highest levels of engagement. But the single best time to post on Instagram has shown to be Saturdays at 5 pm. Overall, Sundays are the worst days to post. 

LinkedIn: 

LinkedIn’s algorithm is very different from all other social media platforms. Oftentimes, it will show posts from weeks ago. This makes it even more important to create compelling content that will stand out amongst the crowd. 

Considering most LinkedIn users are business professionals, the best times to post are between 10am and 11am on Tuesdays, Wednesdays and Thursdays. Weekends and after office hours tend to be the worst times to post. 

Final Thoughts

It’s important to note that this is all a general guide. To be successful on social you really need to know your own audience. Consider their age, their location, their challenges, pain points, etc. It’s also essential to continue to test and optimize. You never want to get complacent because things are constantly changing, especially when it comes to social media. 

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

 

How To Improve Your Facebook Relevance Score

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Improving your Facebook relevance score can help you save money and reach more consumers. However, what can you do to boost your relevance score without taking away time from your already busy schedule?

Experts at Onimod Global are here to share everything you need to know about Facebook’s relevance score and how to improve yours!

What is Facebook Relevance Score?

The Facebook Relevance Score is all about the relevance of your ad to your targeted audience. A number from 1-10 (10 is highest and one is lowest) will tell you how relevant your ad will be to your target audience. To improve your ad’s relevance score, you can work on your targeting and the ad creative.

How Does Facebook Calculate Relevance?

There are a number of factors to be considered here. However, before your ad will calculate a relevance score, your ad has to be shown 500 times. After you exceed 500, you can check your relevance score in Ad Manager or any other campaign managing software.

How to see your score in the Ad manager:

  1. Go to Facebook Ad Manager
  2. Click “Campaigns”
  3. Click “Ads”
  4. Click “Relevance Score”

Ads with high relevance scores (8+) often deliver great CPA (cost per action).  Ads with low relevance scores (4 or less) rarely generate great results, at least not for very long.

Why It Matters

The goal is actually to help all parties involved. Facebook grades ads with their relevance score system to provide advertisers with useful feedback, and more importantly, to ensure their platform isn’t cluttered with annoying irrelevant advertising. Ads with low relevance scores result in higher costs, while ads with high relevance scores are rewarded with lower costs.

So, if your ads receive a low relevance score, you need to improve it. This will not only save you money, but will also make sure your ads reach the right audience. The more attention you pay to the relevance score of your ads, the more likely your campaigns will succeed.

How You Can Improve

The good news is improving a Facebook relevance score is quite simple. Here are a few easy fixes to make sure your score is consistently high:

Be specific with targeting: Before you can target the right people, you need to figure out who, exactly, you want to see your ads. While you may think every 18-65 year old in the United States may potentially be interested in your product, Facebook won’t be interested in showing it to everyone. If you’ve never done audience research or created buyer personas before, now is the time to start.

The perfect combination of visual and copy: This may sound logical, but that doesn’t always mean it’s obvious.  Focus on improving the visual to improve your relevance score. Also, keep your copy simple and related to what you’re promoting.

Steer clear of offensive and misleading content: This may seem obvious yet again, however it is something to always keep in mind. Always follow the Facebook advertising guidelines and community standards. Besides, social media is a network of millions of people sharing stories. Remember, you want a build a brand and not a bad reputation.

Refresh your ad: This one is crucial, and probably the most common problem you will have with your relevance score. Prevent the target audience getting tired of your ad and try creating another ad creative with new content. If you keep refreshing your ad, your relevance score will continue to rise.

Contact Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Choosing The Right Social Media Platform For Advertising

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Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms may drive your profit margin in the opposite direction. So how do you go about choosing which social media advertising platform is the right choice for you? Learn from the experts at Onimod Global to discover the first steps your company should take.

Identify Your Audience

The first mistake lots of companies make is looking at the amount of advertisers on each platform and choosing in this way. For example, 3 million people are advertising on Facebook, so you automatically choose this platform doing no further research. While the amount of people is very telling as to what can be successful, it is better to identify your audience and which platforms they are the most active on.

Write down the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

Use the answers to these questions in order to build out your audience profile.

Define Your Goals

This is an important step, because each campaign can be better optimized on certain platforms than others depending on how you want customers to convert. There are also several different types of campaigns on these platforms. For example, say your headhunting company wants IT students to fill out a form on your website applying for interviews. Your goal and your audience must match up with the specific social platform. If you aren’t sure where to start with setting an action goal for your target audience, try starting with a brand awareness campaign. Brand recognition always proves to be an important topic for online shoppers.

Find The Audience

Now that you have your audience and goals defined, it’s time to see which social media platform your potential customers are the most active on. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. For example, the younger age demographic is on both Facebook and Instagram, but they are more active on Instagram. Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Contact Onimod Global

Onimod Global can help take your social media advertising to the next level. Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips to Grow your Small Business Through Social Media

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The value of social media for businesses continues to grow, especially in light of COVID-19 pandemic. Social media allows for businesses to maintain connections with existing customers and extend their reach to new audiences. With over 2 billion worldwide users, everyone knows social media has now become a crucial part of an overall business strategy. But as a small business, joining social media effectively can be easier said than done. Let’s take a look at 5 ways you can start using social media to grow your small business. 

1. If you can’t create, curate. 

Posting consistent content is one of the most important factors that goes into increasing engagement. If you can’t create new content on your own, curate other’s content. Tools such as Pocket, Flipboard and Feedly allow you to curate useful, relevant content from other sources and share due credits. We recommend posting a minimum of twice per week and a maximum of 5, depending on your content type and industry. 

2. Use video to keep your audience engaged and growing. 

Nowadays, visual content is key. Algorithms have changed and evolved to actually preferring video content over all other forms. Going even further, 72% of consumers prefer videos over manuals to decide on a buy. There are numerous types of video content you can create to keep your audience engaged and growing. Consider sharing behind-the-scenes looks at your business, product launches, how-to’s, service examples, etc. 

3. Involve your followers. 

Finding ways to directly involve your followers in your content is another way to maximize engagement. Consider making quizzes, polls, giveaways and contests.  Many brands will create giveaways and contests and require those that enter to like, comment or share their posts with their friends. This is a simple and effective way to drastically increase your awareness among your followers and a larger audience. 

4. Utilize hashtags. 

Hashtags are one of the best ways to improve your searchability,  gain more awareness and expand the reach of your content. This goes beyond just creating your own hashtags. Find trending hashtags that are pertinent for your business: 

  • For your subject matter: #HowTo’s, #Hacks, #DIYS 
  • For your industry: #Food, #Fashion, #Auto 
  • For your audience: #StartUp, #WannaBeChef, #FitnessFreaks 

Research what’s trending among your audience and find a relevant way to involve yourself into the conversation. 

5. Reach out to influencers. 

Influencer marketing is a great way for new and small businesses to gain traction amongst a large audience. Influencers are now seen as more trusted, relatable and popular than celebrities. Consumers turn to them more for advice on what products to buy, services to use, brands to trust, etc. There are a number of tools that can help you research who the best influencers are in your industry and make it easier for you to reach out and connect with them. 

Final Thoughts

To be successful on social media it’s ultimately about giving value to your audience, whether that be through educating or entertaining. Users are constantly being bombarded with massive amounts of content and ads everyday. Meaning you have to find ways to bring value to them and differentiate yourself from the competition. Strategies will differ based on your industry and audience, but these 5 tactics are a great way for anyone to get started. If you need further assistance in social media marketing, or any other area of digital marketing, contact us today! 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.

Tips on Managing Negative Social Media Comments

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Social media is a unique public environment that has its own culture and expectations. And at some point in social media managing, you’ll have to deal with negative comments on your brand’s page or posts. While some of these comments may be from blatant trolls, others will be clear criticism of your product or service. It’s important to know how to effectively deal with these comments. Here are 5 tips on how to manage negative comments on your social media. 

Don’t ignore or delete. 

The worst thing a brand can do is ignore their negative comments. This can aggravate the commenter even further and may lead them to continue to leave negative comments in more places. This can also look bad to other users and existing customers. You want to remain transparent with your audience. Deleting messages rather than addressing them head-on conveys that you might have something to hide. 

It’s important to note that this doesn’t remain true for all negative comments. If a comment is inappropriate, offensive or derogatory, it should be deleted. To make this decision, exercise your own judgement or refer to your organization’s code of conduct. 

If it’s your fault, apologize sincerely. 

The saying goes, “the customer is always right.” Even if you disagree with their point of view, it’s still best to apologize. This is the first step in resolving a conflict. Keep a calm, cool and sincere tone throughout the conversation. When someone is bashing something you’re passionate about, this can be difficult, but it’s crucial to not let your emotions get in front of professionalism. 

On the other hand, you don’t want to admit fault for something you had no control over. If that’s the case of the complaint, lead with something like, “We’re sorry to hear you weren’t satisfied with your experience.” This shows you still care, but doesn’t recognize that you or a team member did anything wrong. 

Take offline if necessary. 

It’s best practice to resolve the conflict privately. Try to shift the conversation off of social media to another place. Whether this be through direct messenger, email, over the phone, etc. After you apologize, close the response by asking the customer to contact you through one of the mentioned forms of private communication. You never want to get in a further argument in the comments for others to see. Depending on the issue, the customer may write dozens more negative replies, which can reflect poorly on your brand. 

Be personable. 

No one likes their frustrations to be met with automated replies. This also looks bad to anyone else that reads the conversation on social. It’s beneficial to have a plan for negative comments, but you want to personalize the message as much as possible. This shows real empathy, authenticity and sincerity. You want to show that you really do care about your customers. See the following conversation between Delta and a customer. 

source:https://www.socialpilot.co/

It’s evident that these messages were written by a real person and are not automations. They effectively communicate with the customer and show that they genuinely want to help. 

Be timely. 

Timeliness is key with negative comments. Most users expect a response within 2 hours. If necessary, follow up with the relevant departments to give your customer a satisfactory answer. Word travels fast on social media, which is also why it’s so important to respond quickly. A slow response can make it seem like you don’t care or are ignoring the complaint, both which can quickly damage a company’s reputation. 

Be sure to consistently monitor your reputation throughout the day, whether it be through Google Alerts or other social listening tools. This will help to ensure no negative messages go unnoticed. 

Final Thoughts

Negative comments are unavoidable, but if managed the right way they can actually do more for your brand than positive ones. Responding to positive comments is easy. Dealing with negative comments is how you show company integrity, sincerity and personability. This is where long-term customer loyalty stems from. So if you want your company to succeed, watch what people are saying about your brand on social media. React to all the comments you get and be attentive to the problems of your customers.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Design Facebook & Instagram Ads That Convert

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There are over 7 million active advertisers on Facebook, according to Statista. With this impressive number, you may be thinking that increasing your Facebook and Instagram ads budget is the only way to outperform your competition. The experts at Onimod Global are here to tell you that is not always true. It is possible to achieve a great ROI when advertising on a budget.

Are you considering Facebook and Instagram as advertising platforms, but you’re not sure where to start? Our Onimod Global team is sharing our best practices for creating Facebook and Instagram ads that convert.

Facebook Desktop

Use square format. On the Facebook and Instagram platforms, square videos fill the screen more and will be more engaging for viewers on both desktop and mobile devices.

Create a visual hook. The more you can get your ad to look like it blends into your customer’s feed, the better. However, you also want to make sure that your content stands out. Use bright, cool colors.

Don’t overuse branding. Advertising is typically a major turnoff for all customers. The less they feel someone is trying to sell them something, the more likely they are to interact with your ad.

Facebook App

Avoid too much detail in images. In this case, less is definitely more. Make your graphics straight and to the point. Too much detail will either confuse or bore your audience.

Write short copy to fill the space. Do your best to avoid the “read more” button on any of your ads. The ad copy should also be very straightforward, with just enough detail to entice your customer but not information overload.

Choose graphics to blend in with news feeds. Similar to how you would choose an image for an ad optimized for Facebook desktop, you want to ensure your ad doesn’t stand out as an advertisement. The more it blends in, the better interaction you will have.

Instagram App

Don’t use landscape images. A bothersome feature about Instagram is their vertical layout of the app. Always use portrait style images and videos for the best look on your audience’s feed.

Describe how people can use your product. For example, let’s say you’re selling LED signs that can be used for all types of home decor. Show the product in action by taking a video showing the light in different areas of the house. Low production costs and the video will blend perfectly into the audience feed, which translates into better interaction on your ad.

Avoid using too many words on your visual. Instagram gives you so many ways to be artsy and creative in your ad. Make sure you’re not overdoing it on the text and emojis, and really let the media visual that you chose speak for itself.

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Following these best practices for Facebook and Instagram ads will help you reach success on a budget. Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.