Google To End Expanded Text Ads in 2022

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You heard it here first, Google is officially set to sunset their expanding text ads, or ETAs, in July of 2022. According to an announcement from Sylvanus Bent, Product Manager, Google Ads, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads beginning in July 2022. “Your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward. Additionally, you’ll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads,” said Bent.

 

What to do in the meantime?

We know this news is coming pretty far in advance. What we recommend for now is to use ETA info for RSAs in the transition, which is also recommended by product managers at Google Ads. “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30, 2022,” Bent suggested. Google’s announcement also has already included ways that advertisers can repurpose their ETA content for RSAs. Recommendations from Google’s team include the following:

  • Look through your ads and evaluate their success based on incremental impressions, clicks, and conversions your ad groups and campaigns receive
  • Repurpose high-performing content from your expanded text ads and focus on Ad strength
  • Pin headlines or descriptions to specific positions in your responsive search ads

This new Google update will mainly affect anyone in highly regulated fields.These are currently the industries that benefit from ETAs and will be the most impacted starting next year. 

 

Why this Extended Text Ads news is relevant 

This new update from Google is the latest move in order to make a big push in the automation through their ad products. In the announcement from Google, their team explains, “15% of search queries every day are new searches we’ve never seen before” and therefore “Automation is key to keeping pace with these trends.” While RSAs are in use by many advertisers, we also understand the control over ads that ETAs provide as well as other capabilities. The future phase-out of ETAs means advertisers are moving even further away from direct control over their accounts and having to work with the Google Ads machine learning and AI.

Before the full phase-out is complete, our experts recommend testing your ETA ad pieces in RSAs and figure out what works best so you’re not cut off completely from new ad creation when Google Ads stops allowing new ETAs. 

 

More from Onimod Global

As this is news almost a year in advance, the story is evolving and our experts at Onimod Global will keep you up to date on the latest information regarding expanding text ads and any other Google Ads updates to come. At Onimod Global, our experts have endless expertise when it comes to the latest news on Google updates. We’re here to discover what is the right and relevant information to make your ads successful. Got questions about ETAs, Google Ads, or want to learn more about us? Contact us here today. 

Social Media Design Mistakes All Marketers Should Avoid

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Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social media posts, and graphics are essential for success. Small changes can make a huge difference when it comes to design.  

Keep reading to learn the top 5 mistakes to avoid when it comes to social media design. 

Blurry Images 

If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform. 

Hard to Read Fonts 

While a font may be pretty, it might not be the best for social media. When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens. 

Limited Viewing Options

Most social media users scroll via mobile devices. So you need to make sure your designs transfer from desktop to mobile. It’s important to always keep in mind that not all graphics are one-size-fits all, especially when going from platform to platform. When your channels and audience varies, so should the style of your content. 

Stock Imagery 

Authentic content is key when it comes to social media. Users like to feel connected to brands and get a peek behind the curtain. Taking your own photos is one way to support this connection. 

It should be noted we’re not suggesting to never use stock photos. They do have their place, as adding royalty-free images to blog posts or articles are a convenient way to compliment your message. 

Too Much Clutter

A common mistake made with design is filling up every inch of space. This looks cluttered and can confuse users. Negative space is essential with good design, as the background is just as important as the imagery. White space helps direct the eyes of your audience to important points of your content, helping you get your message across in the most efficient way. 

Social Media Marketing with Onimod Global 

When you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design. We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today.

5 Ways to Improve Your Website’s CTAs

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The CTA is a key element to any effective webpage. It lets users know what to do, helping them move through their buyer journey and ultimately works to increase conversions. Continue reading to learn more about CTAs, as well as 5 strategies to make yours stronger. 

What is a CTA? 

A call to action (CTA) is a prompt on a website that tells visitors to take a specified action. They’re typically written as a command or action phrase, like ‘Sign Up’ or ‘Download’ and generally take the form of a button or hyperlink. 

5 Ways to Improve Your CTAs:

1. Pick the right color and design. 

The look of your CTA has an immense impact on its effectiveness. The main consideration should be visibility. If users don’t notice your CTA, they’re not going to click on it. This is why experts recommend using a button, rather than a text link. After landing on a design, you have to consider color, which also has a large impact on effectiveness. 

Keep in mind that different colors have varying connotations, especially when it comes to marketing. For example, red induces urgency, while blue is considered trustworthy and black is seen as luxurious. It’s also essential to consider how the color fits with your brand identity and how it contrasts with your site’s color scheme to draw attention. 

2. Choose compelling, but careful words. 

What your CTA actually says is just as important as the design. The message should be short, simple, clear and concise. Obviously, the message itself will vary depending on what you want your visitors to do, but it should still follow these rules. Being specific and concise beats out vagueness every time. You should also focus on using positive sentiments and power words to make your copy more persuasive. 

3. Use scarcity and free trials. 

An important aspect of a successful CTA that people often don’t think of is making sure to include the benefits for the user. People are much more likely to click on something when they can see a clear, positive outcome. You can also play to users’ fear of missing out, or (FOMO) by offering deals for a limited time. Whatever strategy you go with, the key is to make the offer clear. 

4. Choose the correct locations. 

The final important aspect to a successful CTA is location. Most users read websites in an F-shaped pattern, according to a study by Nielsen Norman Group. Because of this, it’s best to place your CTA higher up on your web pages. 

While you want users to have multiple opportunities and exposure to your CTAs, they should still be used sparingly. Every CTA should have a purpose. Bombarding users with pop-ups and buttons can confuse them or come across as spam-y. This all could result in a decrease of clicks or increase your bounce rate. 

5. A/B Test

Lastly, it’s essential to A/B test all of the variables we discussed above with different options. You’ll never know what truly performs best if it’s never been compared to other options. 

Final Thoughts

A strong CTA can make the difference between a purchase and a lost sale. Your CTA is where you get the chance to directly influence your visitors to make it to the end of their buyer journey. If you’re struggling to increase your online conversions, sometimes it’s best to rely on an expert, digital marketing agency. At Onimod Global, we are your in-house in-house marketing team, working for you, creating cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. 

Learn more about who we are, and get started today. 

4 Tips to Improve Your Online Webinars and Increase Business Success

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Webinars can be an extremely effective tool to educate your audience, while moving leads down the sales funnel. While planning a webinar can be simple, keeping viewers engaged and driving results can be difficult. Let’s explore 4 effective ways you can work to improve your webinar and support your overall business goals. 

1. Ask Questions and Include Polls 

A great way to keep attendees engaged during the presentation is to ask questions that require the use of the chat box feature. Asking questions throughout the webinar makes sure that your audience is paying attention or draws them back in if they’ve been multitasking. Incorporating poll questions is also a good way to keep your attendees engaged. These questions should be centered around your content and getting audience feedback on their thoughts on it. It’s also important to give your attendees enough time to think about the question and provide meaningful answers. Between 30-60 seconds is best practice. It can also be helpful to share the results of the polls with all viewers. This is a great way to gauge where your audience is at and help other attendees learn what their peers have experienced in this industry. 

2. Offer Incentives

Another simple way to improve engagement is to offer incentives related to the webinar content. Let attendees know if they participate in polls, answer questions or stay till the end of the webinar they could be entered in a giveaway for prizes. An additional way to increase reach is by asking attendees to mention you on social media and include a specific hashtag in a post and enter those users into a prize drawing as well. 

3. Distribute Recordings Following the Webinar 

Even after the webinar is over, you can continue to reap the benefits. Consider recording your webinars to create an on-demand version and distribute it through multiple channels. By posting a recorded version of the event, you can actually exceed your registrant totals and market to a new audience. As best practice, on-demand webinars should be gated. Webinars are considered premium content assets and are likely being viewed by users who did not sign up for the original event recording. We suggest letting your audience watch around 5% of the webinar and then present a form for them to complete to continue watching. 

4. Create Automated Programs to Follow-Up with Attendees 

Following the webinar, it’s best practice to create automated programs that consist of 4-5 emails that continue to showcase your organization as a thought leader in your space. The messaging should be centered around your products or services and how they can solve your audiences’ pain points. Be sure to also include strong CTAs in all of your messaging as well. 

Final Thoughts

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression. If you’re looking to up the engagement of your webinars, follow the simple tips we’ve outlined in today’s blog. 

In need of additional webinar help? Sometimes, relying on digital marketing experts that specialize in webinar hosting and marketing campaigns is the best way to ensure results. At Onimod Global, we help hundreds of clients, nationally and internally, develop and execute webinars to generate leads and drive sales. 

Ready to get started? Contact us here today. 

4 Effective Ways to Generate Leads Online

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Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 

1. Webinars 

Webinars are a great opportunity to inform potential customers about your company, products and services, as well as drive more purchases. Be sure to inform your audience on how you can solve your problems. This will likely make your audience more willing to receive your message. Webinars also allow you to capture attendees data to target them with marketing messaging later. 

Best practices for webinars include: 

  • Ensuring slides are on brand. 
  • Making it easy for people to ask questions. 
  • Displaying contact details throughout. 

2. Video Content 

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes: 

  • Keeping them under 60 seconds. 
  • Repurpose and reuse videos in as many places as possible. 
  • Make sure there is a clear CTA. 

3. Email Nurturing Campaigns 

Nurturing campaigns can help nudge potential customers to complete a purchase. Even if there isn’t a purchase, email campaigns are a great way to build awareness for your brand. Use templates to speed up delivery and be sure to include clear CTAs throughout the entire message.  

4. Social Media Competitions 

Conducting social media competitions offer a great opportunity to capture the data from ideal customers. Be sure the entry is simple, such as sharing/liking/commenting on a post, following your page, etc. Also be sure to offer a prize, and make it something easily shareable. This can also help increase your overall reach. To drive leads, make sure your capture entrees data so you can target them later. 

Get Digital Marketing Help from the Experts 

If you’re interested in generating more qualified leads for your business and growing your company, the experts at Onimod Global can help. We can assist with everything from content creation, paid advertising on social media or search engines, SEO, website development and more. Get started on your next marketing project by contacting us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Why You Should Invest in Video Ad Marketing

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Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider. 

Better Engagement

Movement and sound are two elements of an ad that easily catch user attention. They also help convey efficient, effective messaging, both which lead to higher engagement. This format is additionally effective in delivering your narrative to the target audience with a tailored message that’s easy to consume. Video ads that capture the interest of users and follow through with a CTA are more likely to succeed with keeping audiences interested. 

Additionally, research has found that the average user remembers 95% of a message when watched, compared to 10% when read. Meaning potential customers are more likely to recollect your brand’s message through video content, rather than a static image or text ad. 

More Shareable

Video content is quick, concise and makes it very easy to tell stories that are easy to consume by users. Video ads offer brands the perfect opportunity to express themselves and tell consumers why they can be trusted and why their products or services are worth purchasing. All of these elements also make videos much more sherable. As seen on Twitter, where 700 videos are shared by users every minute. Posting more shareable content helps increase your brand reach, generate more awareness and put yourself in front of more customer prospects. 

Higher Click-Through Rate

Along with being more engaging, videos also get a much higher-click through rate. According to a Smaato study, the average CTR of video ads via mobile is 7.5 times higher than standard display ads. One particular brand even found that video ads generated 47% higher CTR on Facebook than text ads. 

Final Thoughts

Though video ads can be more time consuming and costly to create, their ability to effectively narrate your story allows you to engage more prospects, gain higher reach and generate more ad clicks. 

At Onimod Global, we’re experts in all things digital marketing, including SEO, SEM, social media, web dev, graphic design, branding and more. If you’re looking to get started on building a video marketing strategy, we can help. Contact us today. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Benefits of Webinars for Business

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Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.

During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing? 

Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it. 

What is a Webinar?

Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.

It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.

Why Create a Virtual Event?

If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:

1. Virtual Events are Built for Engagement

Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.

2. Reach a Larger Audience

When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.

One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.

Anyone with an internet connection can join your webinar.

2. They Position you as an Expert in your Field

It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.

Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.

3. Webinars Generate Leads

As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business. Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of quality business cards.

4. Saves Time & Money

Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.

To organize and host a successful webinar, you don’t need much more than a list of invitees, a webcam, some scripted content that you want to share with said audience, and a broadband connection to stream high-quality footage directly to your audience. Hiring a digital marketing expert that specializes in webinar hosting is also an invaluable tool to make sure you’re getting it right.

Host a Webinar with the experts at Onimod Global

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.

Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.

Ready to take the plunge? Contact us here today. 

4 Ways to Improve Your Lead Generation Process in 2021

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A high-performing lead generation process involves many moving parts. While it’s important to generate a good number of leads, the quality is just as, if not more important. With proper lead generation tactics, your brand can forge relationships with consumers who are interested in your products or services, and are most likely to convert, increasing your sales and ROI. 

Continue reading to learn 4 ways you can improve your quality of leads and the overall generation process. 

1. Evaluate and adjust your landing page. 

Your landing page is where you provide more information about your products/services, as well as move your potential lead further through the generation process. Whether your goal is to get the user to provide their contact information, download something or make a purchase, you want your landing to make it clear why they should complete that action. Some best practices for landing pages include: 

  • Keeping your copy simple and easy to read. 
  • Having a strong and clear CTA. 
  • Maintaining consistent messaging throughout the entire page. 
  • Using colors and designs that clearly highlight your CTA. 
  • Conducting A/B tests to determine what performs best. 

2. Create content that’s user-focused and in different formats.

Users prefer content that is either informative, entertaining or both. Consider what users might turn to you for and create your content around providing the right solution. This shows you understand your audience and can help you gain their trust. Well-delivered content can go a long way in convincing users to become leads, and eventually do business with you. Additionally, consider creating content in all different types, such as: 

  • Webinars 
  • Videos 
  • Infographics 
  • Blogs/Articles 

This way, users can access the content in the form they prefer most. Additionally, this provides useful collateral for social media platforms. 

3. Perform lead nurturing. 

Lead nurturing involves building relationships with qualified prospects, with the goal of earning their business in the future. Many studies have shown that most consumers engage with sales reps in the final stage of their purchasing process. And more often than not, leads will take a while to move through the sales funnel. This is where lead nurturing comes in and why it’s so essential. 

4. Utilize marketing automation software. 

When trying to improve lead quality, marketing automation software can be key to streamlining and simplifying the entire process. A marketing automation platform provides analytics and measurements that give you the proper insight to improve lead quality. It also gives you an overview of how each of your leads behave in the sales funnel and how your programs are affecting lead generation, sales and revenue. For best results, integrate your CRM system with your marketing automation platform. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Personalize Your Marketing Messaging Strategy to Drive Leads

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Today’s average consumer is constantly bombarded with an overwhelming amount of marketing messages. One of the best ways to cut through the clutter and stand out to your customers is through personalizing your marketing messages. 

Consumers want messages that: 

  • Are relevant to their interests
  • Give product details 
  • Are entertaining 

By taking the time to make your messaging more personal, you can ultimately increase customer loyalty and drive more sales.

Ways to Personalize Your Marketing Messages:

On Email: 

Segment Your Lists 

Every person is unique, with their own wants and needs, so they can’t all be addressed exactly the same way. Segmenting your email list is essential to getting successful results. You can segment according to demographics, behavior, location or however makes the most sense for your brand. You can then shift your messaging accordingly, based on those chosen factors and focus on what matters most to that group. 

Another benefit to segmenting your email list is being able to recapture the attention of inactive users. When you also segment people who haven’t purchased from you or visited your site in a while, you can create content and messaging around ways to persuade them to come back. This is a great way to work to reduce customer churn and get past customers reinvested in your brand. 

Add First Names to Your Subject Lines 

CleverTap reported that this practice can increase the open probability by 20% and reduce the unsubscription rate by 17%. Customers appreciate receiving emails that are addressed directly to them. So if your marketing emails usually begin with “Dear Valued Customer,” it’s time to switch it up. Using a customer’s name not only helps them take notice of the message easier, it can help them feel more connected to your brand and receptive to your message. 

Highlight Missed Purchase Opportunities 

Similar to targeting users that maybe haven’t purchased from you in a while, you should also target those that almost made a purchase, but didn’t quite make it there. If a user abandoned products in their shopping cart, consider sending a reminder email that includes the products and a link to the purchase. Another tip is to add a trackable coupon so the user can get a discount attached to the email. 

Through Text Message:

Reward New and Loyal Customers

We all know it’s much more expensive to attract a new customer rather than keep an existing one. It’s essential to put effort in keeping your loyal customers satisfied with not only personalized content and messaging, but unique offers as well. You can analyze your website data to identify the users who are most valuable to your business, tracking who buys most often and how much they spend. If you don’t want to give discounts, consider offering early access to new features or exclusive content. 

Send Updates 

Most consumers appreciate getting order status alerts, purchase confirmations, reminders and delivery updates via text message. This is convenient and since most people have their cell phones on them at all times, they’ll see the message immediately. An additional tip is to include your help desk info in all SMS in case there’s something wrong with an order or in general. 

Always Reply

Text messages have the highest response rate out of all forms of marketing communication. It’s smart to have a plan in place for when users answer your messages. You may even want to consider investing in a two-way platform that sends out automated replies. It’s just important that your customers feel like they’re getting heard and can get their questions answered. 

On Your Website: 

Personalize Popups 

Popups are an effective way to catch the attention of visitors and persuade them to convert, but they’re even more effective when personalized. Your popup should be relevant to the content the user is already searching for on your site. It’s smart to have different popups for different pages on your site. 

Create Personalized Journeys 

People like to feel appreciated. When a user visits your site for the first time, greet them with a welcome message or tutorial showcasing your main products or services. You don’t want to annoy them, though. So, you should also make opting out a visible and easy option as well. For users that visit your site often, you should also try to create personalized messages, welcoming them back. 

Final Thoughts 

Personal touches can play a huge part in persuading customers to make that final purchase decision. With these practices, you can position yourself as a devoted, personable brand that goes above and beyond for its customers. This will help you drive better results from your overall marketing campaign, ultimately getting you to your business goals. 

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Four Ways to Improve Your Customer Journey

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Improving your customer journey can have a major impact on your bottom line. To improve your customer journey you have to identify the gaps in your service delivery to your customers, as well as focus your efforts on providing the desired experience at every stage of the sales funnel. 

Here are four ways you can work to improve your customer journey. 

1. Identify pain points. 

Analyze your touch points to determine if there are areas where customers have difficulties. These are the points that customers will remember the most, so you’ll want to remove these points if possible. While not all pain points can be completely removed, so focus in on other elements that can make the experience better for customers. 

2. Remove unnecessary steps. 

Similar to tip number one, you’ll also want to analyze all touch points to determine if you have any unnecessary steps required to perform an action. Try to minimize the effort (time, cost, steps, reasoning) your customers need to give in order to get to the core of your products or services. 

3. Answer questions in advance. 

Think about what types of questions customers might have or tips that would make purchases easier for them. You can add these to your website’s FAQ page or create other content around these topics, such as case studies, videos, blogs, etc. The key factor is that you answer questions in advance, so a question doesn’t turn into a complaint or prevent people from making a purchase. 

4. Personalize your content. 

Monitor customer interactions to understand the unique needs of each customer. This insight can help you to personalize messages to each of your customers so they feel that they have a real relationship with you and that their needs are being taken care of. 

Final Thoughts

As customers become savvier and more empowered, it makes the customer journey experience even more important. When you put a greater focus on customer experience strategy, your results can have a positive impact on customer loyalty, higher retention and increased revenue growth. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.