What is the Future of Financial Advising?

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The financial advising industry is undergoing a major transformation as technology continues to advance. 

People say that Artificial Intelligence (AI) is the foundation of future business. But does it fit financial services? Does it support financial services’ business models of the future?

One of the most significant changes has been the rise of robo-advisors. These digital platforms use algorithms to provide automated investment advice and portfolio management. But the human touch must remain prevalent to reach the best results.

In this blog post, we will explore the future of financial advising and robo-advisors, including how they are changing the way we invest, the benefits and drawbacks of using them, and what we can expect from the industry in the coming years.

The Robo-Advisor Debate

There is ongoing debate about the future of financial advising and how it will evolve in the coming years. Some experts predict that technology will play a larger role in financial advising, with the use of robo-advisors and other digital tools becoming more prevalent. At the same time, there is also expected to be a continued demand for human financial advisors who can provide personalized advice and support to clients.

Client trust is the most important metric for financial firms, especially in today’s volatile market. While robo-advisors excel at gathering data, savvy financial advisors need to be at the helm. And considering how ubiquitous money is in our everyday lives, that data should be coming from every direction.

Everything from customers’ hobbies to their social circles, favorite foods, and even health routines are factors in providing investment advice. A cross-platform approach that combines contextual data, public data, and proprietary analysis is key, and if your firm isn’t already investing in this type of technology, you’re behind the curve.

With so many options out there today, it’s easy for clients to get lost in all the noise. But when it comes down to it? They just want you to care about them as much as people.

The Hybrid Model 

We know that the future of financial advising is going to be shaped by a mix of tech innovation and human advisors.

One trend that has already begun to emerge is the use of hybrid models, which combine the use of technology with the services of a human financial advisor. In these models, clients may have access to digital tools and resources for managing their finances, but can also work with a human advisor for more complex financial planning and decision-making.

Obtaining customers’ trust and loyalty requires more than just a digital and automated approach. Interestingly, customers seem to crave a human touch and believe in higher added value in portfolios where financial services providers offer a combination of digital and traditional services. Simply put, full automation does not lead to more customer loyalty and trust towards financial services providers.

Moreover, customers understand the value of data and are willing to share it to receive benefits in return. For instance, 38 percent of all customers⁠—­against 46 percent of Generation Y customers⁠—would use digital platforms to take investment advice, while 78 percent of customers are open to receiving automated support about investment advice.

Investing in AI systems does not mean relying on them completely, there is always a need for the human touch as well.

Last Thoughts

Ultimately, robo-advisors have their limitations. The emergence of robo-advisors, in conjunction with demographic changes, suggest that this industry will be going through some significant changes over the next few years. Those firms that are able to adapt quickly to changes stand to make the most gains, while those that fail to do so risk being driven out of business or forced to undergo a major restructuring.

Digital innovation within the financial service industry is inevitable, companies must focus on digitally enabling their workforce, not just automating self-service. AI’s place in the enterprise is increasingly significant and useful, but it will never be capable of replacing the value of the human touch.

At Onimod Global, we specialize in digital marketing for financial firms. From content creation, webinar marketing, SEO and much more, we understand the need to keep up with technology trends in the digital marketing space. In fact, our President and CEO, Aaron Domino, recently gave a presentation in downtown Denver, CO about financial advisor trends and how they can affect your financial firm’s outlook.

If you’re interested in learning more about the future of digital marketing in the financial industry, contact us here.

How To Amplify Your Digital Marketing Reach in 2023

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Digital marketing trends are constantly evolving, and it can be tricky to stay relevant. Learn how to establish, expand and strengthen your digital brand presence here. 

Digital marketing draws its power from a solid understanding of what motivates your customers. The messages, content and offers you send from your company need to reflect this understanding. And if you ignore the fundamental motivations of your customers, it could cost you.

Continue reading here to see how you can amplify your marketing efforts this year.

Conversational Marketing

If you’re still directing people to lead capture forms and waiting for a response, you’re missing out on conversational marketing.

Instead of directing people to lead capture forms and waiting for a response, conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

Interactive Content

Today’s audience wants content that demands attention. Interactive content creates an experience that makes the reader feel like they are part of the process, rather than just sitting on the outside looking in. Marketers are developing dynamic, experiences that encourage active engagement from their target audience with content such as:

  • Interactive infographics
  • Quizzes
  • Games
  • Calculators
  • Contests
  • Interactive maps
  • Interactive videos

VR Based Tools and Apps

Virtual reality (VR) marketing has become more and more popular over time.

With the rise of digital shopping, shoppers increasingly want to be able to try on clothing or preview items before they buy them. In 2021, Meta (formerly Facebook) unveiled metaverse. This fast-tracked the need for marketers to implement hybrid and mixed-reality experiences into their marketing mix. Virtual reality (VR) marketing allows brands to promote their products or services using VR technology to create a simulated but realistic experience.

While many brands have successfully used augmented reality (AR) tactics to attract customers, like Target’s (AR) app, few have designed a completely immersive virtual reality experience that would require a VR headset. Virtual try-ons and branded Instagram filters will continue to have an impact on 2023’s marketing landscape, but expect to see even more innovative VR marketing tactics take center stage this year.

AI for Trendspotting

Artificial intelligence (AI) is poised to make a huge impact in many industries within the next few years.

Marketing professionals are now leveraging AI methods such as data models, algorithms, and machine learning to better understand their target audience. This data can help marketers optimize spending, customize and target content, and personalize their customer experience. It is estimated that three-quarters of marketers fail to use behavioral data for online ad targeting. New technology is working to make this data more accessible and affordable for small businesses.

Final Thoughts

With the world becoming more and more connected (and younger generations relying heavily on the internet to access services), it’s important to have an online presence. And although it’s no secret that digital marketing is a must-have for any business, there is no one-size-fits-all technique. You have to be willing to examine your business and do lots of testing to find out what gives you the highest ROI.

If you need assistance expanding your digital marketing reach, Onimod Global and our team of digital marketing experts can help. As a Chicago-based, in-house marketing team, we are your partner specialists for all your marketing needs.

We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media and content creation to SEO and paid search, you will have the tools to ensure your business succeeds online.

Are you ready to amplify your digital marketing strategy? Contact us here today.

5 Tips to Incorporate Images into Your Digital Marketing Strategy

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Digital marketing is more than sending a message to your customers. It involves emotions, needs and desires to have it resonate with your customers. The best way to get your audience to take action is by using images.

Images are more than just a pretty picture—they’re a way to engage with your customers’ emotions, needs and desires. Marketing copy without images doesn’t resonate with customers. Continue reading here to learn more.

1. Images Are Memorable

Seeing a pretty picture sticks with you longer than the short description or advertisment it was shown in. Did you know that when people hear information, they’re likely to remember only 10% of it three days later? But if that same information is paired with a photo (or some other type of image), the likelihood of people retaining that info is increased to 65%!

So if you’re looking for a way to boost your retention rates, try pairing your content with an image.

2. Images Communicate Faster

If you’re trying to be heard and seen in a very fast paced world, images are your best friend.

We see over 5,000 advertisements a day—and most of us can’t even remember what they were for. Think about the images that stick with us: the Coca-Cola polar bears or the red M&M dancing in front of a crazy background.

Images work because they are digested quicker than text. It takes readers about 10 seconds to process and decide on the value of written text—not to mention the time required to read it! On the other hand, the mental and emotional impact from an image happens almost instantly.

3. Images Keep People Wanting More

Images are an important part of content marketing. They encourage readers to stick around and engage with your website.

In fact, TIME magazine wrote a piece about website visitors staying on a site for no more than 15 seconds. Having cool and interesting photos can help engage readers to learn more about what you do as a company and in turn has them spending more time on articles and site pages.

4. Images Increase Engagement

When it comes to digital marketing, the image is everything.

Whether your content includes images that illustrate text or simply accompany an article, readers want to see visuals. Articles and blog posts that contain images get over 90% more total views than those without.

Press releases also see a 45% increase in views when a photo or video are included. The same goes for social media: Tweets with images receive 150% more retweets than tweets without images, and Facebook posts with images see over 2x more engagement than those without.

At the end of the day, visuals make it easy for readers to digest and remember what they’re reading.

5. Images Help Make Sales

Online shopping is even more popular now with significant pushes from TikTok. However, most buyers won’t know what their product will exactly looks like once it arrives. This is where having high quality, and accurate photos of a product are so important. Most consumers want to know the quality of an item by looking at a photo. About 63% of customers think that image quality is more valuable than product information or even a detailed product description.

Final Thoughts

Whether you decide to use, Stock Photos, Branded Images/Graphics, Infographics, GIFs, or User-Generated Content there are many ways to employ visuals into your marketing. At Onimod Global, we specialize content creation, image and ad creation and much much more.

Looking to get started on digital marketing efforts for 2023? Contact us today.

How To Find YOUR Ideal SEO Company

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Search engine optimization (SEO) can seem like a daunting task. It’s easy to feel overwhelmed by the sheer number of different factors that go into your strategy. This is one of the reasons why most businesses turn to an outsourced SEO agency. With thousands of agencies to choose from, it can be difficult to find a qualified and reliable one suited to your unique business needs. 

Define Your Goals

Defining your goals and intentions is the first step in finding a company that matches what you’re looking for. This should be more than just trying to get more organic traffic or rank for specific keywords. Establish exactly what you want to accomplish with SEO, whether that be to boost revenue or get more downloads or signups. No matter which company you chose, make sure you’re clear on the type of results you’re looking for and what services you need.

Factor Strategy Into Your Search

If you’ve ever searched the web, you’ve probably noticed that some sites rank higher than others. This is mainly due to search engines using algorithms to determine sites and their rankings. Algorithms factor things like how often people link to your site, how many times your site has been viewed, and how long it’s been around.

Unfortunately, there is no magic trick that will make your website rank higher in search results. You can’t just add keywords or change the color of your text and expect to see a boost in traffic. SEO is a process that takes time and effort. You need to build up your brand identity on social media platforms, write articles for websites with high authority and most importantly optimize the content on your website for SEO purposes.

Avoid Google Lists

Searching for the best SEO companies is a lot like searching for the best restaurants in your area. Most people will just look up top restaurant lists, but that isn’t always a good sign for a restaurant to have outstanding organic rankings themselves. If the restaurant has the time to constantly work on their own rankings, it may be because they aren’t doing that for others.

The best restaurants typically have a list of long-term clients who have and will refer other people to the same service. It’s also important to remember that lists such as those are generally not impartial. Many of the lists are pay-to-play. The websites that post the lists require payment from companies that they feature on them. The more they pay, the higher on the list they will be. That’s why using word-of-mouth advertising may be the best way to find a qualified and trustworthy SEO company.

Knowledgeable Employees

When you’re interviewing a company, it’s always great to speak with the CEO. But if you’re looking for an SEO agency, there’s a better way to evaluate what they can do for you. You want to go straight to the source. Speak with the team who is going to be doing the work for you. They’ll be able to give a more realistic view of how expert the team is and how they’ll actually interact with your business.

The CEO will undoubtedly be the most persuasive person in the company—after all, they’re trying to make your their client. It’s important to remember that they aren’t necessarily going to be doing the actual work on your account. If the team members seem knowledgeable about SEO and are able to answer your digital marketing questions, then this could be a good fit for your business!

How Onimod Global Can Help

Your business is unique, and so is your SEO strategy. That’s why we take the time to get to know you and your goals before we start working on your campaign. At Onimod Global, we understand how important it is to work with companies that have a clear idea of what they want from their digital marketing efforts.

We’re experts in organic search engine optimization, which means we focus on increasing your business’ visibility on Google and other major search engines through natural rankings. We’re also trusted Google Partners, which means we can help you take advantage of Google’s newest features and products.

We help our clients achieve long-term success through strategic planning for campaigns that deliver real results over time—not just instant gratification.

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

Top Four Digital Marketing Trends For 2023

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The future of digital marketing is here, and it’s happening faster than you think.

Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the latest trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your business success.

1. Metaverse

A lot of businesses are excited about the metaverse, but for most companies it’s still too early to jump on board.

The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online, usually with others. Starbucks, Nike and countless big brands have announced metaverse experiences. Even though there is a lot of excitement for the metaverse, most businesses don’t have practical use cases (or return on investment) just yet.

2. Customer Experience

It’s no secret that algorithms and artificial intelligence (AI) are changing digital marketing. But what you might not know is that most of these changes are focused on one thing: providing a better user experience.

For example, search engine optimization (SEO) updates this year focused on providing the most helpful content to users. In other words, they were optimized for the same thing as all other algorithms and AI—to create a better user experience. So how do you beat the algorithms and delight your customers? Focus more on their experiences!

3. Short Videos

This has been a steadily increasing popular trend over the years. Tiktok and Instagram reels have just made it easier to create and upload a video on your feed. Businesses are always looking for ways to stay relevant. And one of the best ways to do that is by appearing in the channels and formats where their customers are. The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post in 2023.

4. Clear and Concise Messaging

The average attention span is down to 8 seconds. That means you have about the same amount of time to earn someone’s attention on mobile devices as you do to get your cat’s attention. But if you’re a business, that means you have an even bigger challenge than ever before: You need to be able to communicate in short, quick soundbites in order to gain attention on mobile devices.

So what can you do now? Spend more time crafting shorter, simpler messages. Take your marketing and brand priorities and sound-bite them into short sentences or quick ideas. Challenge yourself to copy popular short video formats and shorten your messages.

Final Thoughts

As 2022 comes to a close, it’s important to have a sound digital marketing strategy in place for 2023. The good news is Onimod Global has you covered for all things marketing. With over 13 years of experience we provide our clients with an array of services that can help ease the load off overwhelmed and overburdened marketing departments.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we have you covered. Need help applying the latest marketing trends to your strategy? Contact us today.

SEO Tips to Drive Web Traffic

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The first step in any successful inbound strategy is to attract strangers to visit your site. But putting it into practice can be tricky. 

If you don’t take time to get this right early on, then everything else in your marketing strategy can fall apart. Looking to drive more website traffic to your homepage? Here are a couple tips to help get you started.

Optimize Your Website for “Searchers.”

When it comes to SEO, you might think that you’re supposed to optimize your site for search engines. And while optimizing for search engines can be a great way to get more traffic, it’s not the only way.

If you really want to optimize your content for searchers, you need to focus on how they’re going to interact with it. When you create a website that can answer questions and solve problems for them, it will be much more valuable than a site that just shows up in search results.

So when you’re creating a new website or updating an old one, don’t just think about what people will find when they search for something. Think about what they need help with when they arrive on your site.

Emphasize on Keywords

Keywords are like bridges that search engines use to connect the searcher with your content. But if you want those bridges to get traffic, your content has to be interesting enough for them to want to visit your site. When it comes to keyword research, it’s important that you know who your personas are. That way you can create content that addresses their specific needs and problems.

Utilize User-Friendly Websites

Cognitive fluency is the idea that we tend to like people and things that are familiar or similar to things we already know. It helps explain why we like our friends and family so much more than strangers. It explains why every time we see a new car on the road its design seems so familiar; and it explains why websites that attract more traffic tend to have a similar look and feel as other popular sites.

So what does this mean for your website? Well, if you want viewers to trust you or find your services valuable, then it’s important that they see something familiar when they visit your site. But how do you get there?

One easy way is to simply ask your current customers what they’d expect to see on a website like yours. You can ask them about the design or style choices they’d like to see. If your website doesn’t match their descriptions, it might be time to look into additional website optimization strategies.

Utilize Blog Posts

Blog posts are an essential part of your marketing strategy. You can use your blog posts to show that you have expertise in the area, that you understand their problems, and that you have solutions for them. When they visit your site, they’ll see that you’re not just some faceless corporation—you’re a person who cares about what they need and who wants to help them succeed.

If you want to attract visitors to drive sustained traffic to your side, then you need to keep blogging consistently. Blogging on a regular basis gives search engines a reason to crawl your website on a regular basis – again, giving you more opportunities for those search engines to discover and index your pages.

Final Thoughts

If you’re looking to revamp your SEO efforts, you’ll need the right digital marketing strategy.

At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!

Why is Blogging Important?

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A stale website is a digital marketer’s worst nightmare. Without a consistent blog, it can be hard to keep your content relevant. No matter what industry you’re in, sharing information is an important way to engage with consumers of all kinds while driving valuable traffic to your site.

So how do you make sure your blog stays fresh? Here are some simple tips to help you.

Blogging Drives Website Traffic

Think of your website, and your blog, as a publication that needs to be updated regularly. This is one of your most valued marketing assets as a digital marketer. A blog helps you stay relevant with customers, prospects, and search engines. Relevant content drives more traffic, its estimated that 93 percent of online experiences beginning with a Google search. 

Here are a couple tips to follow to boost your search-ability:

  • When you blog consistently, your site is more likely to be crawled by search engine spiders.
  • Because of this consistent crawling, search engines will deem your site as active and more relevant than static sites.
  • Active sites are crawled on a regular basis, and will rank higher for the keywords their content is targeting.

Blogging Builds Brand Authority

Customers and prospects are looking for experts. If you want to be seen as an expert in your industry, blogging is the best way to accomplish this goal. By writing blogs, you can showcase your expertise, share industry knowledge, and build trust with customers by giving them insider information about what makes your company special.

Customers want to know that they’re working with a company that knows what they’re talking about. But strategy is key. When blogging to build brand authority focus on the following:

  • How does your product or services benefit them?
  • What are the pain points that your potential buyer is searching for?
  • How can you help them solve these pain points?
  • Think about FAQs surrounding your products or services. Can you write content that provides helpful answers and insights?

Blogging Improves Customer Engagement

If you’re blogging the right way, then your actively posting about the topics that are causing concern with your customers and personas. And to do this effectively, you have to start engaging with your customers. Blogging makes this a priority and forces you to have these essential conversations with your buyers. By directly engaging with your customers and their questions, you’ll not only create more effective content, but you’ll keep your audience coming back.

If you want to make sure that your blog is posting on the right topics, then make sure it’s being written by someone who knows what they’re talking about. You don’t want someone who has no clue about what they’re doing writing an article on something complicated like SEO or content creation. You need someone who knows what they’re talking about and can write in a way that engages readers.

Blogging is Essential to your Marketing Strategy

Blogging is a critical part of any effective digital marketing strategy. It’s a great way to help your customers and prospects feel empowered, informed, and educated about the products or services you offer. When done correctly, blogging can very likely be one of the biggest revenue drivers of your business. The results will be rewarding!

Final Thoughts

Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From social media marketing and blogging, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Customer Loyalty Tips To Drive Engagement

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In the business world, customer loyalty plays a big role in your marketing strategy. Whether it be more trusted customer reviews on your site, or user-generated content produced by loyal customers, it is also clear that customer loyalty is important to driving you to the top of search page results. Here’s how.

In an era where disruptive marketing and customer-centric approach drives businesses, creating brand loyalty is crucial for your company’s success and profits. In fact, according to Yotpo, 36.5% of shoppers said they would spend more on products if they’re loyal to a brand.

Onimod Global’s Digital Marketing specialists are here to break down the top tips on maintaining loyal customers, so you can have some great success stories online! Here’s what you need to know.

Social Loyalty

Social media is an integral part of any marketing strategy—and it can be a powerful tool for your business. People are more likely to share information about your business with their friends and followers on sites like Facebook, Pinterest, Twitter, LinkedIn, and Instagram. By creating content that people want to share, your brand can benefit from viral marketing campaigns that drive traffic back to your site. #WinWin

Forever Loyal

Loyal customers will support your business no matter what. These are the people who go out of their way to shop at your store. Regardless if a competitor down the street is offering them a better deal or more convenient location. To get loyal customers, you need to provide stellar customer service, excellent products, and competitive pricing. A great example of forever loyal customers is Target. They price match their competitors and have lenient return policies.

Loyalty Economics

A company’s loyalty and retention efforts will be more successful if they’re improving customer experiences instead of acquiring new customers. If you want to avoid costly marketing efforts that don’t bring in much profit, consider ways in which you can improve the experience of current customers rather than solely focusing on new lead generation.

Loyalty Database

Data is an essential resource for any business, especially those looking to grow. Data regarding repeat customers is even more essential to promoting growth and prosperity.  Once you’re able to gain information about current loyal customers, you can locate new ones much easier. This cuts out a lot of wasted marketing budget on advertising.

Determining Improvements

Running a business can be tricky, and even if you have good customer satisfaction ratings there’s always room for improvement. This issue points back to your loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it’s the right choice for them to purchase goods and services from.

How Onimod Global Can Help

Understanding your customers is critical if you want them to engage with your brand and if you want to keep them. Create a trustful and sincere relationship with your users, provide them with the tools they need to be involved and express themselves, focus on their satisfaction with a seamless experience. Your users will be here to stay.

As a business owner, you want to be where your customers are. Onimod Global is a full-service digital agency, and we’re looking forward to helping your business reach its full digital potential.

Interested in growing your digital presence for your company? Reach out to us today to get started here!

Marketing Trends to Jump on in 2023

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2022 has been the year of ground-breaking innovation with new and exciting developments in the digital world that impacted the way we communicate with our audience. With the year quickly coming to a close, it’s time to look ahead to see what trends will impact your marketing strategy for years to come.

Today, businesses have an abundance of options to consider when it comes to marketing online. With the wealth of new and innovative digital marketing initiatives available, it can be hard to know where to start.

One thing is for sure: building an effective marketing strategy early for your business is the key to success. Here are our top trends to follow as we say farewell to ’22.

Video Marketing

Video marketing is widely recognized as the future of marketing activity. Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Photo and video posts also generate more engagement than those using just text.

Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.

There are many ways you can use video marketing, including:

– Showcasing products or services
– Explaining how things work
– Demonstrating how to use your product or service
– Telling stories about your company’s history

Social Media Content

Social media marketing is nothing new – but it truly is a great way to build your brand and connect with customers. It’s also an opportunity to market your products and services while creating a personal connection. However, social media has changed how we interact with brands. It’s important to keep in mind that the hard sell isn’t necessarily the best way to develop an audience on social media.

Instead, you should approach social media content with a story-driven approach that attracts customers and increases engagement across the most popular social media channels in 2022/2023.

Social media is also another space where you need to think about your video and visual content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram. In order to stand out amongst competitors, you must optimize every element of your social media strategy.

You can’t simply schedule occasional posts or share things when you feel like it. You need to build a solid schedule that is just as well-designed and thought out as other aspects of your digital marketing strategy. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting.

Utilizing Data

In 2022, the most successful businesses were those who invested in data, analytics and technology experts.

Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. Having data, analytics and technology experts sit in-house is a smart move because you understand your consumer better. It also gives you a better platform to think about what your marketing and communications to consumers should look like.

Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behavior. This allows you to tailor your digital marketing initiatives more directly.

Personalization

Personalization is the driving force behind all future marketing trends. The days of blasting the same message at everyone are well and truly over. Personalization delivers higher levels of engagement, sparks conversation and attracts new customers.

A great example of personalization is the much-loved #SpotifyWrapped feature that generates a buzz every year. To achieve personalization in your marketing campaigns, you need to make the most of your data and analysis and recognize the value of design. Personalized campaigns must reflect your consistent branding and design, which also goes for your advertising too.

Dominate Your Digital Marketing with Onimod Global

With the end of the year around the corner, now is the perfect time to implement some of our marketing tips for success in the new year.  Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Essential B2B Marketing Tips to Grow Your Business

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As the world increasingly becomes digital, so too does the landscape of marketing. Would you like to know how to market your business to other businesses? If yes, then you’ve come to the right place.

When people think of B2B marketing strategies, they probably think about direct and outbound marketing techniques.

However, you may wonder which ones are essential for success in today’s hyper-competitive environment. In this article, we will explore fundamental B2B marketing strategies that will not only help your business keep up, but help you get ahead.

Here’s what you need to know.

What Is B2B Marketing?

B2B marketing is a process that involves creating, distributing and promoting products and services to other businesses. It refers to an interaction between two companies rather than an individual. It can be used as a noun (“We have a great B2B strategy”) or as an adjective (“Our sales team is doing great work with their new B2B client base”).

As opposed to consumer marketing, which focuses on communicating with consumers and providing information about products that they might want to buy, B2B marketing focuses on communicating with the people who are responsible for buying the products—typically c-suite or director-level professionals at other companies.

Therefore, B2B marketing is different from other kinds of marketing. One key difference when businesses buy from other businesses is how there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.

Here are some marketing strategies you can implement to help your business to get ahead of the competition.

Research

We know that research is an important component of any modern marketing effort.

It gives you valuable baselines for measuring your results, and it helps you make more informed decisions. Research also lets you know your clients better—which puts you in a position to serve them better. Market research gives you insight into how your processes are performing. You’ll know which aspects of your businesses are performing most successfully and develop a better understanding of which services you should offer.

For example, if the company’s market research determines that their consumers are more likely to use Facebook than Twitter, they can then target their advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Specialization Strategy

If you’re looking to grow your business, one of the most important things you can do is specialize in a niche and target it with laser-like precision. You need to be able to show your customers that you have a unique selling point, and that’s what specialization does for you. It lets you become an expert in a particular area, and it can help your business stand out from the crowd.

Specialization makes all of your marketing efforts easier, because it tends to define exactly what you do and immediately distinguish you from the competition.

High Performing Website

Your website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some businesses believed in the past. A successful website is the hub of a businesses online presence and an information-rich projection of its expertise into the marketplace.

Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.

Your website can also help you attract new customers by providing them with information about your products and services, allowing them to make informed decisions about whether they want to do business with you or not. In addition, it allows you to build trust with potential customers by sharing information about your company culture and values, along with testimonials from previous clients who have had positive experiences working together on projects or assignments.

Search Engine Optimization

SEO is the process by which you can improve the position of a page in search engine results by tweaking on-page and off-page factors. This is done to maximize search engine traffic and make sure your page appears on the first page of results.

There are a few ways to do this:

  • Optimize pages until they appear on the 1st page of search results
  • Claim special features like local search maps or search snippets
  • Get links into other high-traffic content

Final Thoughts

When it comes to B2B marketing, the opportunities are endless. At Onimod Global, we have endless experience and expertise when it comes to all things SEO, Website development and most importantly, helping you craft your B2B marketing strategy for the years to come.

We know what works and what doesn’t, so trust us when we say that you should consider investing into your digital marketing strategies now before they become obsolete.

Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.