The 7 Best Ad and Landing Page Elements to Boost Online Conversions
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well.
In this article, Mona Elesseily from Search Engine Land discusses the specific ad features and page elements that searchers/shoppers want when they’re shopping online. She also covers ways to also incorporate the elements using PPC/paid search.
1. Images
Seventy-eight percent of shoppers want images.
Shoppers respond well to images. It’s the reason Google has been and is continuing to increase the number of images we see on search engine results pages (SERPs). It’s also the reason good online retailers allow us to zoom in and view products from different angles.
An awesome way to increase the number of images in the SERPs is to use product listing ads (if applicable). We love how product ads allow us to take up space and show more than one product in the shopping pack. We like adding ad annotations like price drop alerts (in Bing), merchant badges and product ratings to make ads pop even more and grab buyer attention.
Focusing on feeds now will pay dividends in the future, as shopping feeds will likely appear in more places in the SERPs (Think image search and local ad units), and feed-based advertising will become much more commonplace. It’s a good idea to prep for opportunities that will come along in the not-too-distant future.
2. Product reviews
Sixty-nine percent of shoppers want product reviews.
It’s a great idea to have them on your site and also to incorporate them into PPC ads using review extensions. Review extensions are finicky, as there are lots of search engine policies related to posting “accurate and current” reviews. It’s not uncommon to have ads disapproved a few times before they get approved.
It’s worth noting that reviews can be no more than 12 months old to appear in Google Trusted Stores, and hence, review extensions. Consistently ask customers to review products, so that review extensions (and seller ratings, for that matter) will continue to appear in your account.
3. Side-by-side product comparisons
Forty-six percent of shoppers want side-by-side product comparisons.
These are effective ways to compare your company products or to compare your product against the products of competitors. Graph or table format tends to be the easiest to read and allows shoppers to better digest information.
Here’s an example from Phillips and some of their natural light wake-up lights:
Personally, I like to highlight (or badge) the most popular product. Badging is very effective in improving online conversions, and I’ve seen increases of more than 20 percent when tables include a badge. In the example below, the pro version of the product is the most popular and is denoted using the color blue.
This example would have been even better if the blue column were marked “best seller” (or similar wording).
4. Customer testimonials
Forty-two percent of shoppers want customer testimonials.
I find these very useful, especially if there’s a striking difference between you and your competitors.
I work with a company that manufactures a product that’s more expensive than their competitor’s product. Their testimonials highlight other benefits and do an effective job of making the extra cost negligible. The “negative” is offset by the awesome knowledge and customer service.
Testimonials effectively encourage people to bite the bullet because they know their overall experience will be good and that they’ll be thrilled with their purchase.
5. Video product demos
Thirty percent of shoppers want video product demos.
This is especially true if the product is complicated or hard to understand. For example, let’s say you sell car replacement parts, and the parts are tricky to install. Here’s an example of videos from 1aauto.com.
In PPC, video extensions are a good option to consider. At this point, these are only available in Bing.
6. Live chat with shopping assistant
Twenty-two percent of shoppers want live chat with a shopping assistant.
A good option for this is the ActionLink extension in Bing. We’ve seen higher ad engagement as a result of including this, especially in industries where people have a lot of questions, like home renovations.
7. Links to media coverage of company products
Nine percent of shoppers want links to media coverage of company products.
On sites, people often include “as seen on” and other such credibility indicators. Be sure to also include links to media coverage. I test short video clips of the media coverage on pages. Sometimes, having clips in addition to links to media coverage boosts conversions.
Top 3 Digital Marketing Tips to Earn More Traffic to Your Website
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.
Social media may take the lead in website traffic referral for business on the internet, but what is undeniable is that search is still the leading source of the most targeted customers on the internet.
While this fact is known to most digital marketers, many are unable to recommend the right steps needed to attract qualified leads to their clients’ businesses.
This article will explore methods your business can use to make better gains through the search engine and improve sales.
Get on Google My Business
With Google’s increasing advancement in listing businesses along relevant search results, digital marketers and business owners are seeing better opportunities to get listed and be showcased directly to their customers.
Google My Business offers businesses with a brick-and-mortar presence the ability to get their business’ opening hour, phone number and location displayed to customers in search results and on Google Maps.
What’s more impressive is the “view office” feature that allows potential customers to take a virtual tour of your office without leaving Google or their seat. This will offer businesses several benefits which include increased trust and confidence in customers that have taken the virtual tour.
Use the instructions on Google My Business by Google to get started on setting your business up for the listing.
Encourage User Review
A lot of reports have shown that users who read reviews on your website, whether the customer reviews are negative or positive, will be highly likely to consider making a purchase from your website. Even leading digital marketing experts agree that using customer reviews on your website can enhance trust and transparency in your business.
The best performing businesses have customers leave reviews on their websites so that potential buyers understand that they are dealing with trusted entities.
There are several ways to encourage your customers to leave a review on your website. Being creative and open about the process will make them feel more comfortable to share their experience doing business with you and thus encourage others to come aboard.
Take Advantage of Off-Page Optimization
Off-page SEO is an important aspect of search optimization that businesses can take advantage of and get increased presence on top search results. While most businesses concentrate most of their resources on on-page efforts, signals like links, citations, and references on other websites are very credible ranking signals that Google considers.
In a comprehensive list that tries to share most of Google’s ranking factors, Brian Dean places the off-page optimizations efforts among the signals that Google’s algorithm considers when ranking a website.
Search engines have always been a very important aspect of digital marketing. This makes it critical for businesses to get search engine optimization right.
Onimod Global offers large agency services with boutique client interaction. Let us evaluate your companies digital efforts at no extra cost. Contact us today for a complimentary evaluation of your business.
Ref: Huffington Post. Google Business. Onimod Global.
9 Must-See Digital Marketing Stats From the Past Week
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.
The following nine stats in particular caught our eye:
1. The pumpkin spice cometh
Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks.
2. Halfway to $1 trillion
Advertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.
The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat’s forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.
3. A cold, hard cash unicorn
Snapchat will be a big part of that digital explosion, as it will hit nearly $1 billion in ad revenue by the end of 2017, according to eMarketer. The Venice, Calif.,-based company has shown the ad-tech world that millennials and Gen Z consumers prefer vertical video, which will drive the gains eMarketer predicts.
4. Facebook copies Snapchat
And such Snapchat success is exactly why Facebook’s vertical video ads went live one week ago today. Laundry Service jumped on the format for its clients LG, Hennessy and a few others. The agency’s CEO, Jason Stein, said that the CPM rates were three times “more efficient for vertical video than square video so far.”
5. Catching up with Spotify
This week’s annual Apple event brought few surprises for iPhone, iPad and Apple Watch fans. Though it was interesting to learn that Apple Music had reached 17 million paid subscribers, an increase of 2 million from just a couple months ago. Comparatively, Spotify has roughly 39 million paying subscribers, so Apple still has some catching up to do.
6. Podvertising
Sixty-five percent of listeners said podcast ads increase purchase intent while another 45 percent said that they’re likely to visit an advertiser’s website after hearing an audio promo, per a report from the Interactive Advertising Bureau and Edison Research.
7. AI startups gain traction
Artificial intelligence isn’t just about Microsoft, IBM, Google and Amazon anymore. Case in point: Strike Social. Launched in 2013, the Chicago-based shop expects revenue this year to jump by three times to $100 million compared to last year. It uses artificial intelligence to drive social advertising campaigns that generate bigger engagement and, in theory, greater return on investment.
8. Facebook shows it’s good to be king—but only most of the time
Industry sources estimate the platform’s right-hand-rail ads have a CPM of $1.08, with 95.8 billion desktop impressions each month. ReviveAds, an ad-block-prevention tool, calculates 15 billion ads were blocked in Q2, costing Facebook $32.4 million in lost inventory each month.
9. Foodies win @social
Food bloggers have four times the number of social media followers compared to other categories in the blogosphere.
Ref: Adweek
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. Read more
Your Business Needs a Digital Marketing Agency
Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are new and foreign to some that hasn’t been in the business for a hundred years.
A digital marketing agency that offers a full suite of services is the best way to go if you want to make sure you get the results you expect from your online marketing efforts. And if you don’t believe me, just wait.
Product Knowledge
Many digital marketing agencies specialize in only one product: delivering results for businesses. The tools, metrics, technologies, and terminologies that are so perplexing to you are the life blood of our business. They work to help you identify and then meet your performance goals, including leads, sales, customer acquisition, traffic, and customers.
These are the elements that help you define success for your business and they have deep product knowledge about how to achieve them on behalf of your business.
Unique Business Structure
If you can find a company that offers customers the benefit of their own programmatic buying platform, you will be on your way to a success. This means that in addition to creating a strategy to help you achieve your goals, you will also enjoy the implementation of that strategy and the actual purchasing of advertisement views via our real time bidding platform.
In other words, a unique business structure will allow you to experience results oriented traffic generation, sales conversions, and more.
How Digital Marketing Helps Your Startup
The Internet is constantly evolving. That’s a great thing for businesses that operate on the cutting edge of these new technologies. When you use a platform for purchasing display advertising, you also have the ability to immediately change bids, adjust strategies, split test, and adjust ad buys on the go – in real time. This gives you the distinct advantage of seeing what is and isn’t working as you go and changing your ad buys to more effective advertisements that are reaching your target audience. It gives you a very real advantage of competitors who have not yet embraced this technology.
Simply put, a digital marketing agency helps you get bigger, better, and faster results from your advertising dollars. They do this by sharing the value of their expertise, the ease of their system, and the technology that brings these things together for even more effective marketing.
Who We Are
We are a Chicago based Digital Marketing & Consulting firm. Our digital marketing strategies increase your online reach, strengthen your brand equity, help achieve stronger business results and generate greater profitability.
Our approach is based around working with your company on an ongoing basis to adapt and stay ahead of your competition in an ever-changing digital marketplace. We combine experienced talent with world-class technologies to efficiently create digital marketing programs that truly perform.
Digital Marketing across multiple platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on the internet.
Onimod Global is an official Google Partner. The Google Partner badge means that Google trusts our agency. It also shows our clients are happy and that we follow Google best practices.
What We Do
Digital Synergy is about having visibility in the places your consumer needs you. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.
Our cross-channel digital marketing expertise, data analysis, precise construction and execution of successful digital marketing campaigns make sure your brand meets the consumer when and where they need them.
Every company has a myriad of unique factors; yours included. Learning a company’s core attributes, processes and initiatives allows us to create dynamic data driven digital marketing solutions that offer marked returns. Contact us today to find out more.
SEO, SEM, Social, Email, Website, User Behavior, Analysis, Testing, Programming, Reporting. Synergy. Onimod Global.
Ref: TechCo
Industry News: Apple Launches Swift Playgrounds for iPad to Teach Kids to Code
Apple today announced Swift Playgrounds for the iPad, a new project that aims to teach kids to code in Swift.
When you first open it, Swift Playground presents you with a number of basic coding lessons, as well as challenges. The interface looks somewhat akin to Codecademy, but it’s far more graphical and playful, which makes sense, given that the target audience is kids. Most of the projects seem to involve games and fun little animations to keep kids motivated.
To make coding on the iPad a bit easier, Apple is using a special keyboard with a number of shortcuts and other features that will make it easier to enter code.
With Swift, Apple introduced a new programming language (which is now open source) and hence needs to get people to learn it — and the earlier they get comfortable with Swift, the better for Apple. Swift Playground clearly isn’t meant for experienced programmers who want to learn Swift but instead is meant for kids who want to learn some of the basics of coding. In the end, these kind of lesson-based services can provide some useful introductions to a language, but in the end, a project-based approach typically works far better than working your way through lessons.
Swift Playground, by the way, was a project that also aimed to teach kids to code. It was started by Stefan Mischook back in 2014 when Apple first announced Swift. As far as I can see, the two projects are not related, though, but it is interesting that Apple essentially used the same name as this project.
The developer preview of Swift Playgrounds is launching today and the final version will ship with iOS 10 in the Fall. The app will be available for free.
H/T: Tech Crunch. Ref: SwiftPlayground.
The #1 Reason Why Position #1 Doesn’t Matter
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute.
The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… )
As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip to the store.
While this is great for the end user, it means that MyRecipes.com provided me the information I needed, but I never visited their site. In many instances, however, the consumer is still going to visit the website because they need more information than what’s displayed in the direct answer.
So why does position #1 not matter as much? While the direct answer shown above does come from the #1-ranked website for the search query, it doesn’t always work this way. The direct answer is pulled from the site with the best answer, and Google doesn’t seem to care how it’s ranked.
In the example below, the featured snippet has been pulled from the #3-ranked result. (Not that I’ve ever searched this particular query in a sleep-deprived moment during the past year… )
Can you imagine the difference in traffic for the #3 result with the direct answer vs. the #1 result without? Normally, the top organic ranking would have the highest click-through rate; however, the direct answer is likely taking traffic from the top result here (if not getting the majority of the clicks).
It’s important to optimize the content on all of your properties, not just your website. Yes, you really do need to include full content descriptions on your social profiles, because you never know what Google’s going to deem the best candidate for a direct answer.
In the example below, Google has chosen a featured snippet from a video on Pottery Barn’s YouTube channel for the search query, “how to hang drapes.” A page from Pottery Barn’s website that contains tips and how-tos for hanging drapes is #1 in the SERP — but because they’ve optimized their YouTube video description, it’s been selected as the direct answer. This benefits Pottery Barn in the long run, because now they have more real estate above the fold.
The video is embedded in their website, along with additional supporting content on hanging drapes. Pottery Barn’s how-to guides provide a great information resource for customers, and that’s likely why Google’s rewarding them with both the featured snippet and the #1 position in the SERP.
The featured snippet is pulled from the video description on YouTube:
So, what does all of this have to do with your SEO content strategy? When you provide useful information that’s easy to follow and understand, it could be used as a featured snippet in Google search results. If that happens, you will likely see a boost in traffic to your site — perhaps even more than the top organic result.
If you have optimized your site and your social channels, you can potentially gain a bigger portion of the SERP landscape through the featured snippet and position #1 ranking. However, even without #1, if you have the featured snippet, you are essentially the new #1.
Now that you understand the reward, you need to determine how to go after the direct answers. Start by searching Google for some of your target keywords (especially long-tail variations that take the form of a question) and find out if these queries trigger a featured snippet.
If these searches do produce direct answers, look at the sites that are obtaining them and evaluate what they’re doing differently. If you have the right information on your site to answer the query, double-check your setup. Do you have a dedicated page for each question with comprehensive, high-quality content? Or do you answer the question as part of a larger FAQ page? You may need to make some changes in order to win the featured snippet placement.
Direct answers are still relatively new, and they’re not on all queries. You may find that they’re starting to add them for queries related to your vertical, but the number of questions being answered is limited. Remember, even if a particular query doesn’t trigger a direct answer now, it may in the future — so you can always start creating content with that in mind.
Keep in mind that featured snippets are more commonly found on informational queries rather than transactional ones, so optimizing your content for direct answers will primarily be for the purpose of capturing searchers at the top of the funnel. In other words, plan your content accordingly; don’t try to use product pages to obtain featured snippets unless it’s appropriate to do so.
Position #1 isn’t as important as being the direct answer. Focus on creating great content that’s useful to your audience, and target the queries that would send someone to your site. While simple answers such as “what is a substitute for self-rising flour” may not drive tons of traffic, queries like “how to hang drapes” will likely drive traffic and quite possibly revenue in time.
H/T: Search Engine Land.
Is Your Brand Prepared For Voice Search? 3 Steps to Get The Conversation Started
Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input.
Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a fast fix or a way to make multi-tasking more efficient, and conversational user interfaces fit that bill perfectly.
Whether we want to ask Alexa to clarify a recipe while cooking, ask Siri for directions while driving or run quick searches during the commercial breaks when second-screening, we’re all getting increasingly comfortable using voice search and digital personal assistants.
Take a look at the rapid adoption rates that Search Engine Land reported on back in December:
The vast majority of folks reported adopting conversational search just within the last several months, showing how dramatically it is growing.
Why does this matter?
There’s an obstacle that brands face when adjusting to voice input for search. The obstacle is that we will turn this easy input into a complicated problem because we haven’t adjusted for it.
Here are three simple steps you can take today to prepare.
1. Rethink how you’re showing up for branded searches
Do you follow the comedian John Oliver? I love how good he is at skewering companies or people who are doing things they shouldn’t. Recently, he did a report on the problem of mistaken identity in credit reporting with the three big credit reporting companies.
John Oliver’s investigation revealed that as many as 10 million people in the United States have major errors on their credit reports as a result of mistaken identity, but the major credit reporting companies (Equifax, Experian and TransUnion) have no system in place for fixing these errors which cause a lot of havoc in people’s lives.
Here’s what he did:
He suggested his viewers visit parody sites his team created at equifacks.com, experianne.com and tramsonion.com. Because, as he said, “It would clearly be a horrible thing if these actual companies were mistaken for these fake companies. But don’t worry – 95 percent of the time, that won’t happen. And apparently that’s good enough, right?”
While this is a hilarious parody, we do need to take into account variations in pronunciation when it comes to voice search, since the margin of error here can be quite vast.
I could search for these brand names and still come across the parody sites, like here:
As you can see, this is not ideal for the credit company’s brand.
I’m going to walk you through a true example, and this is your cautionary tale.
I did a voice search on Cortana on my desktop for Bobbi Brown makeup. I noticed that Cortana spelled “Bobbi Brown” differently from the brand name:
Here’s what the SERPs looked like:
Great job on the shopping ads here, and the organic results were on point, too. In this case, misspellings had been accounted for within the search strategy.
But what about brands that are not in English?
Let’s take Yves Saint Laurent as an example. I searched for “show me Yves Saint Laurent bags” using both Siri and Cortana:
Cortana did much better here than Siri did, but the variability in pronunciation means that we can’t count on voice search getting it right every time — at least not for a while.
Advertisers need to anticipate these issues and commit some time to resolving the voice search picture for their brands.
What can you do?
- Research misspellings that can result from common mispronunciations of brand name, product name or key search terms.
- Add them as a test to your keyword optimization strategy, though be careful to add in relevant negative keywords, as well.
2. Adjust for natural language
Natural language shows intent more strongly.
When you type a search, you use computer language — “Bahamas vacation deals,” for example. When you speak a search, you use your own language: “What are some Bahamas vacation deals for June?” or “How much does it cost to fly to the Bahamas?”
The advantage of this is the degree of specificity. That’s also where brands can stumble.
If your listing in the SERPs for one of these specific queries is a generic page, chances are you’ll lose the click. To boost your chances of winning, make sure you offer search results that can answer the query most closely.
For example, here are three of the ads that showed up for a conversational search for “What are some Bahamas vacation deals for June?” Which one would you have clicked on?
The third ad mentioning the “summer sale” has a very high level of relevancy, and it is the only one that factored in the specific timeline mentioned by the searcher. That’s the one I would have picked!
What can you do?
- Optimize your landing pages and ad copy to account for high-value natural language searches.
- Since broad match may not always account for natural language queries, consider adding these high-value natural language queries as keywords within your PPC campaigns.
- Select keywords based on the degree of intent the searches reveal. For example, I may not want to bid on “Who lives in the Bahamas?”
- Adjust bids based on degree of intent. For example, I would want to ensure I raised my bids for relevant queries such as “What are the best vacation packages for the Bahamas?”
3. Adapt for top of funnel
Of course, you’re showing up for branded searches or transactional searches directly asking for your product. But what about being helpful to your customers by answering their questions with information you have to share?
As you know, content marketing helps brands build loyalty. When it comes to conversational search, it also helps you show up for long-tail queries, which is another aspect of voice search that is becoming more critical.
Since voice search queries have been shown to frequently contain question words, marketers could benefit from informational creative that addresses top-of-funnel queries, as well.
While they may not immediately be transactional, this content could help build your brand’s goodwill and engagement levels.
For example:
What can you do?
- Research a list of FAQs relevant to your products, and try optimizing those pages for the natural language query version of the questions.
- Monitor additional KPIs, such as assisted conversions for PPC, as well as micro-conversions, such as form fills or content interaction.
In summary
Think of the last few searches you did using voice. How often are you using it? This is a great time to get a jump on voice search and voice inputs, as we all try to figure it out together as an industry.
The early adopter gets the advantage, so why not get the conversation started at your company?
Article H/T: Search Engine Land. Image: Alexander Supertramp / Shutterstock.com
9 Interesting Digital Marketing Stats From the Past Week
The last several days were full of intriguing and surprising data points from the world of digital marketing.
Below appear 9 numbers that caught our eye:
1. Quietly killing it on Facebook
Whisper, which has nearly 2.3 million fans on Facebook, regularly garners between 10,000 likes and 40,000 likes for posts on the social site, a rep for the anonymity app said. For instance, click here to see how one of its confessional-styled memes got big engagement on Thursday.
The company, located in Venice, Calif., doesn’t buy ads to get such results—all the action is organic. Look for an upcoming Adweek story about how Whisper’s tech team has mastered Facebook’s algorithm.
2. Messenger added 100 million users in last three months
Facebook Messenger now has 900 million monthly users, up from 800 million in January, according to Facebook.
3. Kendall’s social kingdom
Influencer.DB, an Instagram analytics firm, said that reality TV star and social media juggernaut Kendall Jenner gains nearly 100,000 followers a day on Instagram. Interestingly, she does best in Germany, which is home to 21 percent of her followers, Influencer.DB said. Meanwhile, the tech vendor also stated that just 7 percent of Jenner’s Instagram followers are in the United States.
4. Insta-hot rod
Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours. And that’s relatively normal for the marketer.
5. A social commerce close-up
In the last three months, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media. Within that sliver of activity, Facebook dominated 81 percent of sales, while shopping-centric Pinterest generated 10.8 percent and Instagram, YouTube and Twitter collectively yielded 5.2 percent.
6. Ad fraud problems
DataXu’s new report said that the rate of fraudulent digital ads fall anywhere in between 17 percent and 30 percent on networks and exchanges. That declaration follows up a joint study by the Association of National Advertisers and White Ops in January that predicted digital ad fraud would cost the industry $7.2 billion this year.
7. Marketers signal confidence
The Economist Intelligence Unit, a research division for The Economist, and software giant Marketo teamed for a new study, which revealed that 86 percent of marketers believe they will own the end-to-end customer experience by 2020.
8. Email laziness
According to a study by digital marketing company Adestra, 80 percent of consumers unsubscribe from emails they no longer want to get. Here’s another way of looking at it: A good chunk of folks (20 percent) are too lazy—or busy, to be fair—to take themselves off a list.
9. The search for March Madness
Per tech company HookLogic, basketball-based online searches via its network of e-commerce websites, including Walmart, Target, Sears and Kohl’s, jumped 35 percent during the heart of March Madness this year, compared to the days before the NCAA tourney began.
Bonus stat: Taylor-made power
On April 1, pop songstress Taylor Swift posted a funny spot for Apple on her social accounts, showing her working out. Last weekend, iTunes sales of the song featured in the ad, Drake’s “Jumpman,” skyrocketed 431 percent globally. On Instagram alone, the 1-minute clip has received 1.4 million likes and 153,000 comments.
H/T: Adweek. Getty Images.
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