Digital Shopping Trends to Watch Out for this Holiday Season

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The Holiday Season is right around the corner, and that means it’s time to develop marketing strategies to prepare for the increased traffic. According to Google, “U.S. retail eCommerce sales are expected to increase 15.8% during the 2017 holiday season.” Moreover, this demonstrates the impact that Holiday shopping has on businesses and the importance of digital preparation. Listed below are some digital shopping trends to watch out for this Holiday Season.

Mobile continues to dominate
It’s not much of a surprise that mobile shopping is still dominating online purchases, as this pattern appears to continue in the near future. Adobe announced last year that “mobile accounted for 50% of website visits during the Holiday Season and 30% of all online sales during that period from Nov 1 – Dec 11.” It’s evident that shoppers during the Holiday Season and in general are reliant on their mobile devices in terms of product comparisons, making quick purchase decisions, convenience, etc. Therefore, as a marketer mobile optimization is critical and needs to be a major focus during the season of Holiday shopping.

Voice search on the rise
The use of voice searches has been an increasing digital trend and continues to be a focus for marketers moving forward. According to Google, “about 50% of U.S. teens and 41% of adults use voice search daily through AI such as Siri, Alexa, Cortana, and Google Assistant.” Artificial intelligence (AI) is continually evolving and changing the scope of digital marketing tactics.  From an SEO perspective, it should be noted that search queries for voice differ from typical text searches. Optimizing for “conversational language” and longer keyword phrases are two aspects that marketers should be focusing on. Ultimately, the use of voice search for shopping implications will be huge this Holiday Season and it’s essential for marketers to focus on this trend.

Focus on shareable social media content
With increased activity on social media channels during the Holiday Season, having engaging content is key. Creating content that is “shareable” is an effective way for businesses to reach potential consumers. A few tactics of shareable content include referral codes, influencer involvement, in-store incentives, giveaways, contests, etc. Generating valuable and optimized blog content to share on social platforms is another beneficial strategy. Essentially, keying in on social media engagement is beneficial in general, but especially important during the Holiday Season.

Online spending projected to outperform in-store purchases
It’s being predicted that for the first time in history e-commerce sales will outperform in-store sales during the 2017 Holiday Season. Deloitte predicts that “51% of all dollars spent this Holiday Season will be online and 42% will be spent in store. The other 7% will be contributed from catalogs and direct mail drivers. They also project an “18 to 21 percent increase in revenue for online retailers from last year.” In the end, although these are just predictions, there’s no denying how popular online shopping has become during the Holidays and this trend isn’t going away anytime soon.

Contact Us: For more information regarding digital marketing expertise and news, visit the Onimod Global Website. We look forward to hearing from you!

The Importance of Digital Marketing in Business

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Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War Between Finance and Marketing Departments in Your Company”, but this issue is a bit different.

Now we are talking about companies that question their marketing strategy altogether. Is digital marketing really that important? Let’s explain why the answer to that question should always be a resounding “Yes!”

Keeping Up With Consumers

One of the biggest benefits of digital marketing is that it allows your business to keep its finger on the pulse of consumer culture. An article from Mashable highlights a recent report stating that there are currently over 3 billion active social media accounts around the world. This means that half of the global population is using social media every single day.

This consumer base is so incredibly large that there is no reason why it should ever be overlooked. Digital marketing strategies are focused around these kind of users, and getting them to purchase products and services of virtually any company. Without such strategies, your business is missing out on truly massive opportunities.

It is also a common misbelief that these avid social media users exclusively consist of tech-savvy millennials, meaning that they are worthless to companies targeting other age groups. This is, of course, completely false.

Use of smartphones and tablets increased in every age grouping between 2015-2016, according to a Nielsen report. This same report states that smartphones reach 85% of all 35-49 year olds, and 60% of all 50+ year olds. Clearly, digital devices are not just for kids. To learn more about marketing specifically to older age groups, please take a look at our article, “How to Reach Senior Citizens Using Digital Marketing”.

Digital marketing can do more than just help you access your target audience. An article by SmartInsights discusses 10 of the biggest reasons why your company needs a digital marketing strategy. Some of the reasons listed are:

  • Provides Direction
  • Integrated Business Strategy
  • Avoids Wasting Money
  • Optimization

Not All Agencies Are Created Equal

When implementing a digital marketing strategy, many companies look to outside professionals at a digital marketing agency. These agencies provide specialized knowledge in all of the major digital mediums and paid online advertising platforms.

CampaignLive released a publication by Brent Trimble detailing the process of choosing such an agency, and what to look for in the very best of them. Trimble highlights many important features of digital marketing.

It is always crucial to remember that there is so much more to digital marketing than social media posts and Google Adwords. Not every business requires much in terms of digital marketing, but typically, those looking into partnering with an agency have more complex wants and needs from their digital campaigns.

Trimble expresses similar opinions as he says, “Impressions, clicks, click-through-rates, starts and stops are easily obtained by basic web analytic platforms like Google Analytics. This is useful information and certainly important, but true data science requires more patience and talent investment.”

In the world of digital marketing, you get what you pay for. Many agencies are primarily driven by the bottom line: profit for themselves. This can leave organizations to wonder which angency is really worth trusting with their future investments. When searching for a credible agency, Trimble suggests that companies focus on the 3 C’s:

  • Consequential: What is the effect that your company will have on this agency? Where do you rank in terms of size when compared to their other clients? This can help you determine how significant your business is to the agency and if you will stand out to them, or if you are just another drop in the bucket.
  • Chemistry: What kind of a relationship do you have with the agency? Sometimes when the numbers and statistics are put aside, you can begin to focus on the feeling that you get from a certain agency. If you cannot say that you would genuinely enjoy working with the agency and its representatives, then it probably will not be a good fit.
  • Case Study: Can they prove that they are up to snuff? Past behavior is the single most important predictor of future behavior. An agency grounded in successful past case studies will likely be able to produce similar results for you and your business.

Onimod Global

Naturally, we would like to use this opportunity to tell you about the digital marketing expertise that we have to offer here at Onimod Global. We strongly believe in the impacts of digital marketing, and that we are a credible agency that is qualified to deliver positive results to a wide variety of clients.

Our approach is based around working closely with your organization on an ongoing basis to adapt and stay ahead of your competition in a dynamic digital marketplace. We combine experienced and knowledgeable talent with world-class technologies to efficiently create digital marketing programs that deliver real results.

Learn more by visiting our website, or scroll through several of our client case studies by clicking HERE.

Google My Business Posting Update: How This Impacts Search Results

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Google has recently announced that there is a “posts function” now available to businesses registered with their Google My Business program. There appears to be plenty of benefits with the addition of this function, especially for local businesses who frequently compete for higher search rankings. Essentially, this post will explain the importance of Google My Business for local businesses and how this new posting update can impact organic search results.

Google My Business Overview
Google My Business from a general standpoint is a program that gives businesses the capability to be found by visitors on the Google Maps system. In more technical terms, Google describes their Google My Business program as a “free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying business information, you can both help customers find you and tell them the story of your business.” Some major benefits of utilizing this tool include interaction with customers, expanding presence, information management, and mobile responsiveness. Therefore, Google My Business clearly helps local businesses increase their online visibility and is ultimately a small investment that can lead to high rewards.

Posts Function Information
With the implementation of this new posts update in Google My Business, there are multiple ways businesses can take advantage of this tool. According to an article from Search Engine Land, this update will give businesses the ability to “share daily specials, promote events happening, showcase top products, and provide more options to connect with customers directly.” Users also have the capability to add images and call to action buttons to help increase post engagement. It should also be noted that posts have the potential to show up in both the Google search and map results.

Impact on Search Results
One of the more important aspects of this Google My Business update is it’s correlation with better search results. According to a case study analysis from a Search Engine Land article, “Posting on Google My Business was found to have a mild impact on rankings and do help improve local SEO for small businesses.” It was also found that since it’s launch, posting on Google My Business has been “surprisingly underutilized by businesses and agencies,” but that pattern is expected to change soon. In the end, using this new posting feature on Google My Business appears to be a “no brainier” for any local business out there. And at Onimod Global we have been implementing this practice with some of our clients, as their organic search rankings have started to increase over time because of this feature.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

5 Important Questions to Ask Your Website Development Agency

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There are numerous questions that an organization may have when outsourcing a website development project to an agency. Investing in a new website is no small expense for a business owner, so addressing any questions that arise is a must. With our previous website development work at Onimod Global, there have been many questions we have received from clients over the years. Listed below are just a few critical questions that every business should ask their agency when it comes to a new website development project.

1. What does the previous work look like with other clients? 
Knowing what an agency is capable of when it comes to their website development expertise is extremely important. Request case studies from agencies to see what an agency has to offer in terms of website development, and what benefits can be provided for your organization. Click Here to view our previous website development work and case studies at Onimod Global. Ultimately, conduct research on multiple agencies to ensure the one you select is legitimate and will produce the final product you are looking for.

2. Is Google Analytics being utilized to track data and set up goals? 
Ensuring that a Google Analytics tracking code is installed to a new website is crucial and it’s amazing as to how underused this tool is by many businesses today. One major benefit that Analytics provides is where website traffic comes from and what adjustments can be made. Setting up goals in Analytics to track certain conversions like form completions and downloads is another critical aspect that Analytics provides. Essentially, being able to monitor general website traffic information is huge and implementing Google Analytics should always be a step in the website development process.

3. Will the website be optimized to increase online visibility? 
Regardless of the objectives an organization desires for their website, online visibility and being able to drive traffic should always be a priority. Therefore, if a site is not optimized for search engines how will it drive traffic? Ensuring that a website is highly optimized will require a lot of SEO knowledge and time. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. In the end, having a highly optimized website is a must and be certain that the agency developing your website is familiar with these practices.

4. Is the Google Tag Manager being used?
Application of a tag management system like the Google Tag Manager to a website is extremely beneficial for any organization. In technical terms according to Google, the Tag Manager “replaces hard-coded tags on a website with dynamic tags that are easier to implement and update.” Tag management systems like Google’s provide multiple benefits such as adding AdWords, Analytics, and even third party tags instead of having to manually edit the site code. Therefore, this reduces errors and allows the simple deployment of tags on a website, so be sure to address this area of concern with your agency.

5. What does the timeline look like until the site officially launches? 
It’s important to be on the same page with your agency about the development of a timeline and what the expectations are. Depending on the complexity of the site a website development project can take anywhere from months to years. It’s essential to stay in contact with your agency throughout the entire process as new requests may arise and an agency should always be adaptable to client changes. An experienced team like ours at Onimod Global has worked together on multiple web dev projects and understand how important client timelines are.

Contact Us: If you’re a business seeking an upgrade in website development, feel free to reach out to our expertise at Onimod Global and check out Our Work. We look forward to hearing from you!

4 Common SEO Myths That Marketers Should Reject

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When it comes to the best search engine optimization (SEO) practices, it can be difficult to know what methods are currently working and what is not. Search engine algorithms on Google, Bing, Yahoo, and others are frequently changing and this factor makes it challenging for marketers to adapt. There are numerous myths floating around about what a “good” SEO strategy consists of. Listed below are four common SEO myths that all marketers should be aware of.

1. Stuffing keywords is the way to go
The method of stuffing keywords is both outdated and falls into the “black hat” side of SEO practices. Search engines these days (Google especially) are more focused on rewarding legitimate organizations trying to drive real traffic to their sites. Don’t confuse implementing rich keywords in good content development compared to “stuffing.” An article from Entrepreneur describes keyword stuffing as “having too many keywords stuffed into your domain, this will be viewed as a spammy tactic that Google can pick up on.” Ultimately, the practice of keyword stuffing not only destroys credibility, but can ban sites from being shown on search engines at all.

2. The security of a site doesn’t affect rankings 
Regardless of the other benefits a secure site offers, many marketers and organizations either don’t believe or realize how important having an SSL certificate is for optimization purposes. According to an article in 2014 from Google’s Security Blog, “security is a top priority at Google, so we’re starting to use HTTPS as a ranking signal.” Other search engines like Bing and Yahoo have adapted this practice as well. In general, secure sites (SSL installed) are starting to become the norm online and do have important implications when it comes to optimization and higher organic rankings on search engines.

3. Blogging isn’t that important for SEO
This is one myth that appears to be going away soon, but is still present among organizations who aren’t in touch with today’s digital environment. Maintaining a well kept blog in general will only increase online visibility and fuel your SEO. Google and Bing’s algorithms reward valuable and fresh content for specific search queries. The major SEO factors of blogging consist of relevant content production, attracting internal/external linking, expanding of keywords, and many more. Regardless of the industry, maintaining a well written blog is one way to increase your organization’s SEO presence and appear ahead of competitors in the search engine results.

4. “Having a contact at Google will get me on the first page”
Some organizations actually believe having a contact at Google will help their site rank better for relevant searches. Although knowing a Google representative is very beneficial in regards to the Google Partners Program and latest information, Google doesn’t staff employees to help businesses with their SEO. According to the Entrepreneur article, “this is the fascinating component about Google; you have to follow the latest trends to make sure your SEO strategy aligns with Google’s constant algorithm updates.” Moreover, if an agency or marketing professional claims to have a contact at Google relating to SEO and first page rankings, they are lying.

Contact Us: At Onimod Global we know that organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Years of experience in SEO is the core of our strategies. We develop organic search engine optimization campaigns that deliver increases in organic traffic and natural rankings on major search engines like Google, Bing and Yahoo. Check out Our Work to see what SEO solutions Onimod Global has to offer!

Snapchat App Debuts Pixel To Help Marketers Track Conversions

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Despite still being a bit young in the advertising world, Snapchat is starting to step up their game with the introduction of the new ‘Snap Pixel’. This new addition to the wildly popular social media app will give marketers incredible insight into their ad’s success rate amongst targeted consumers.

What Is A Conversion Pixel?

The idea of a conversion pixel may be a bit foreign. Essentially, a pixel is a tool used to help track conversions. Digitaland.tv describes a pixel as being a, “tiny, transparent, pixel-sized images embedded in everything from emails to banner ads during Digital Banner Production.” Digital advertisers use these pixels to see if their advertisements generated the desired response from consumers who viewed the ad.

Once embedded, these pixels can show marketers if the user converted after viewing an ad or not, which helps marketers determine if the ad is effective or not. It also tells them how well their ad dollar is being spent, which is incredibly important on the bottom line.

How It Can Be Used

We have already discussed how pixels can be used to tell marketers about an ad and its effectiveness, but what else can it do? An article by Casey Wilson of Forbes shares insight into how this tiny tool can be used to better understand your target audience.

Specifically, Wilson says that a pixel can help digital marketers produce the following 3 audience segments:

  • All Site Visitors
  • Cart Abandoners
  • All Converters

It is always critical to understand your target audience. The more information you can gather, the better. This information is what is going to help you generate solid conversions, and in the end every business is looking for more conversions because more conversions mean more money made.

Other Pixel Platforms

Google and Facebook have already been using pixel tracking for quite some time, and have received great results. Social media has shown itself to be an incredible digital marketing medium. Facebook recently released their third quarter reports for 2017 to reveal an astounding $10.14 billion in advertising revenue.

This is the very same stage that Snapchat is now competing on. It will be very interesting to see the effects that the new Snap Pixel has within the industry of digital marketing. It is doubtful that Snapchat will ever rise to the same level of advertising at which Facebook currently operates, but it will certainly be intriguing to see how it all plays out in the months to come.

 

*Feature image courtesy of: ThoroughlyReviewed

4 Tips for Selecting the Right Digital Marketing Agency

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When it comes to making marketing decisions for an organization, it is usually a company’s best interest to hire an agency in the ever changing world of digital marketing. When outsourcing these marketing efforts, selecting the right digital marketing agency for your business is critical. According to research from Capgemini Consulting “companies with a strong digital presence in their industry tend to outperform their peers.” Listed below are four tips that every business should use when deciding which agency is right for them.

Evaluate Work and Track Record:
Doing your research on multiple agencies is one of the best first steps to choosing the right one. If they are not listed on their sites, request case studies from agencies to see what benefits can be provided for your organization. Click Here to view our case studies at Onimod Global. Ultimately, doing your research and ensuring the agency you outsource to is legitimate will most likely lead to positive returns on your investments.

Know Your Most Important Needs:
Before the search for a digital marketing agency starts it is essential to pinpoint the specific digital needs your organization is seeking. Is there a higher priority on search engine optimization, social media marketing, or search engine marketing? All three of these areas could be equally important, but it’s important to address questions like this at the beginning of the process. Some agencies specialize in certain areas of digital marketing, while other agencies like ours provide full scale services. In the end, one of the starting points for every business seeking a marketing agency should be building an extensive list of digital needs.

Transparency of Results:
The last thing you want from an agency is a lack of transparency. There are many marketing agencies out there that like to provide reports for clients that only showcase successes. Agencies that want to stay ahead of the game like ours are frequently looking to improve and highlight areas where changes can be made. The ultimate goal for any business seeking the right agency is to make sure they are doing their best with intentions to always deliver a positive ROI and grow your business.

Be Blunt Upfront:
Many organizations can be afraid of being blunt to an agency, yet it’s a major investment being discussed. Be upfront about what the expectations are and don’t be afraid to walk away if the negotiations don’t go as planned. Although the standards for performance need to be realistic, make sure you and the marketing agency are on the right page about what the end goals are. At the end of the day, finding an agency that fits with your business model and is willing to adapt to what your organization wants will most likely be your best bet.

Contact Us: If you’re a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us at Onimod Global on our Contact Us Page. We look forward to hearing from you!

How to Avoid the Most Common Millennial Marketing Pitfall

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There is a huge, understated problem with millennial marketing that so many marketers have been ignoring. The fact of the matter is that the millennial market is huge. In 2015, Millennials surpassed the Baby Boomers as America’s largest living generation at 75.4 million people.

The Simple Truth

It would appear obvious that not all 75.4 million millennials are the exact same. How could they be? Unfortunately, so many marketers and advertisers have failed to remember this simple fact. This mistake consistently results in chaotic and ineffective mass marketing.

A Huffingtonpost article written by Grant Owens brings attention to another problem with this millennial marketing strategy by stating, “Another problem is that we’ve been calling Millennials 18–35 for over 5 years. That’s not how these things work. Despite rumors, science has proven Millennials are aging at the exact same rate as the generations before them.”

Segmented Solutions

The millennial market is extensive. Common millennial stereotypes such as being technology addicted, rebellious, and environmentally conscious, are not the keys of marketing to this generation. The real key lies in your product or service, and who that specified target audience is.

In order to create an effective marketing campaign, you cannot generalize the massive millennial market. You need to find ways to segment within it. This is the only way to save you from wasting your ad dollar, and to find the more concentrated area of your target market that will actually purchase what you have to sell.

Once you have identified a specific target market and found out who is really interested in your product, show them why they should buy from your business. This can be done with relatively little data.

For instance, let’s say you are an outdoor clothing manufacturer who wants to target millennials. You specifically want to target millennials with a higher level of disposable income who will be looking to buy outdoor wear for the upcoming winter season. Using location and previous purchases, you can easily suggest new products to customers that are ready to buy.

For example, Brian in Minneapolis, Minnesota makes regular purchases from your business throughout the year. He would be the kind of consumer that is highly likely to respond to an ad for the latest and greatest winter coat you have to offer.

More From Onimod

Our digital marketing agency team members are constantly providing news on the digital marketing industry. Like what you’ve read so far? To access more of our articles please visit our blog by clicking HERE.

The Impact “Black Hat” SEO Practices Can Have On Reputation

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In today’s digital world, ensuring that your company’s website is highly optimized for search engines and ranks well organically for relevant search queries is a high priority. According to Search Engine Journal, “70% of the links search users click on are organic.” Another intriguing statistic they mention is that “75% of all users never scroll past the first page of search results.” The importance of effective SEO practices is invaluable and cutting corners can have a lasting effect on a company’s reputation. This post will explore what “black hat” SEO practices are, the importance of “white hat” SEO, and the impact unethical SEO practices can have on any organization.

SEO Basics
Search engine optimization (SEO) in essence are a combination of techniques used to increase search engine visibility for relevant search queries with the ultimate purpose of driving traffic to a website. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Ultimately, increases in online visibility and website traffic are two of the most important functions that effective SEO strategies provide.

What is “Black Hat” SEO?
The term “black hat” SEO refers to finding loopholes in search engine algorithms to climb organic rankings as quickly as possible. According to Webopedia, black hat SEO is “the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not human audiences, and usually does not obey search engine guidelines.” Organizations that participate in black hat SEO use practices such as duplicate content, excessive keyword stuffing, hidden content, link farming, page swapping, and the creation of doorway pages. Use of these black hat SEO practices can lead to an organization’s website becoming banned from search engines. It should be pointed out that most black hat SEO users are typically seeking quick financial returns, therefore being banned from search engines over time isn’t a huge concern. Ultimately, when seeking an increase in online visibility and a highly optimized website for search engines, “black hat” SEO techniques should be avoided at all costs as the reputation of your organization can become destroyed.

“White Hat” SEO
Opposite of black hat SEO, “white hat” SEO refers to optimization practices that comply with search engine guidelines and are referred as ethical strategies. Webopedia defines white hat SEO as “strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.” Organizations that implement white hat SEO practices involve human generated content, internal/external link building, using quality and keyword rich content (not stuffing), and back linking. In general, the use of white hat SEO techniques is what every organization/agency should be implementing to ensure the best and most effective optimization for search engines.

“Negative SEO” and Impact on Reputation
It’s no surprise that the use of malicious SEO techniques can have a detrimental impact on an organization’s reputation. The need for high organic rankings on search engines (Google in particular) is critical in a digitally dominated marketing world. Some organizations will even implement malicious “negative SEO” practices on their competitors with the intentions of destroying search engine rankings. According to an article from Entrepreneur, “negative SEO practices usually consist of flooded duplicate content, creation of fake social profiles, and pointing spammy and low quality links to a site.” It’s almost sad to think that some organizations would use these tactics to hurt their competitor’s rankings, yet Google mentioned that “negative SEO” practices aren’t unheard of. In the end, although search engines are constantly evolving and countering “negative SEO” practices, it’s essential as an organization to frequently monitor your website and seek assistance from experts.

Contact Us
At Onimod Global we know that organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Years of experience in SEO is the core of our strategies. We develop organic search engine optimization campaigns that deliver increases in organic traffic and natural rankings on major search engines like Google, Bing and Yahoo. Check out Our Work to see what SEO solutions Onimod Global has to offer!

Ending the War Between Finance and Marketing Departments in Your Company

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There are many important areas of a business. These areas are very familiar with the natural give-and-take between them, but none seem to struggle quite as much as the departments of finance and marketing.

Return on Investment

The goals that the financing department abides by are to save money for the business, and invest money into good opportunities. Most investments have a clear return on investment, but marketing gets a little more tricky than static percentages.

Marketing is a dynamic investment. This means that it is not always easy to put marketing efforts into dollars and percents. Even tools like Google Analytics can fail to express the full return on investment that marketing can bring to an organization.

While many tools like Google Analytics and the Facebook Ad Manager can measure impressions, clicks, and conversions, they still may fall short. For example, a user may see and click on your company’s Facebook ad, but not convert. They may however, convert later by going directly to your site and making a purchase.

Marketing does not get any recognition for this conversion. Instead, it appears to be a wasted impression and click, and a separate organic purchase. This is why individuals with a finance perspective can view marketing and advertising as a waste of money.

Finding a Solution

The first step to solving this problem is creating awareness within your organization. Try to bring a fresh perspective to each department. Help everyone understand that they are not competing against each other, but instead are supposed to be working together to achieve the overall goals of the business.

An article by MarketingWeek.com discussed many of these same issues. They spoke with Zoe Clapp, the CMO of UKTV, who gave great insight into how their company handles this kind of tough situation.

UKTV decided to fully integrate a member of their finance team into the marketing team. This way, the two departments could work together in meeting important objectives.

Clapp spoke positively about the experience by saying, “Rather than us coming to finance blank with this list of ‘here’s what we want to do, give us a chunk of money’, finance had been all the way through the process and we found that really helpful. That made us come to a better and more rounded decision.”

Final Observations

Of course, this solution is not one-size-fits-all. There may be other ways in which your company can overcome these kinds of interdepartmental hurdles.

The major takeaway from this is to remember to maintain good communication. Keep everyone on the same page and in the same boat. You want to absolutely avoid any kind of war between two of your biggest internal departments, and effective communication is the best way to do it.

Read on for more helpful insights by visiting the Onimod Global blog! We are constantly making updates and posting new material that we feel will help our readers become better digital marketers. To visit our blog page click HERE!