Marketers are no strangers to adapting in times of volatility. Over the past few years, we’ve steered brands through global health crises, political shifts, and economic headwinds—building a toolkit of strategies to stay agile and connected with
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Amazon is making its boldest move in artificial intelligence with the upcoming launch of advanced reasoning AI under its Nova brand. Set for release in June 2025, this AI model is designed to challenge the dominance of
Digital marketing is set to remain the fastest-growing media channel, projected to reach $513 billion and account for 62.7% of global ad spend. This rapid expansion highlights the increasing dominance of digital marketing channels and the fierce
In 2025, sustainability has evolved from being a mere corporate buzzword to a core pillar of successful marketing strategies. Consumers are increasingly holding brands accountable for their environmental impact. In fact, 55% of consumers would sever ties with brands
Gone are the days of one-size-fits-all campaigns—AI now empowers businesses to harness data-driven insights, enabling real-time, personalized messaging that truly resonates. But to truly achieve maximum results, businesses must blend AI’s capabilities with human creativity to craft
Did you know that 72% of marketers say content creation is their most effective SEO tactic? In today's crowded digital landscape, engaging content is essential. It helps your brand stand out, builds authority, and fosters genuine connections
With nearly 80% of marketers deeming PPC crucial to their success, an effective PPC strategy is more than just an investment—it's a necessity. In today's competitive digital landscape, pay-per-click (PPC) advertising stands out as a powerful tool
Programmatic advertising has emerged as a powerful tool for brands looking to optimize their ad spend and drive higher returns on investment (ROI). This specific form of marketing helps brands deliver more targeted, relevant messages to their
Data is often heralded as the new oil, driving the engines of modern marketing and business strategies. However, with great power comes great responsibility, and the increasing reliance on consumer data has brought privacy concerns to the
As we celebrate Women's Equality Day on August 26th, Onimod Global examines the progress, ongoing challenges, and the fresh perspective female digital marketers bring to online advertising. Women are increasingly stepping into the spotlight, challenging norms, and
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