Why Ecommerce Personalization Is Important

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The most successful brands are ones that discover how to engage their customers and keep their attention so they come back, and one of the most effective ways to accomplish both is ecommerce personalization. Onimod Global experts are here to break down some of the best Ecommerce personalization tips to ensure your customer retention and conversion rates are optimized to the fullest potential.

1. Incorporate intelligent product-detail page recommendations

Product-detail page (PDP) recommendations show your customers similar or products that are complementary to the ones they’re already interested in. This simple yet complex feature increases the shopping cart values of customers in significant amounts. Here you can leverage dynamic up-selling by recommending items that are higher in price but similar in style or by brand. These products are the ones with higher margins and are also proven to have the best conversion rates.

2. Show continuous shopping for returning customers

POV: It’s a lazy Sunday, and your netflix has asked 3 times now if you’re still watching. This has been such a powerful tool in terms of customer retention and keeping customers on the Netflix app. The same type of tactic can also be applied to the Ecommerce experience. With Netflix, instead of manually searching and scanning through hundreds of shows and movies, you can pick up right where you left off with a simple shortcut on your screen.

Similarly, this approach remembers your visitor’s selected items and preferences through previous sessions and makes it easier for them to pick up right where they left off. Fair to admit that this isn’t a very complex algorithm, however it’s valuable because the buying process is made that much more simple for the customer encouraging conversion behavior.

3. Create customized bestseller lists to drive click-throughs

People are automatically drawn to popular products whether it be music, clothing, books, food trends, the list goes on. One of the best tools to take advantage of here is showing the bestsellers with a twist—by adding in the dimension of time. You can show the bestselling products over the last 24 hours, or dial in the past one hour, depending on how much traffic you have.

This is the best tip that definitely allows for you to get creative with this approach. For example, instead of ranking products by sales, try displaying the most reviewed or segment by location. Showing best sellers by location is particularly powerful if you sell fashion in multiple climates. It’s also a huge advantage if your store specializes in a specific type of niche product like prom dresses or sports gear. Your customers from Los Angeles probably aren’t shopping for the same clothing in winter as your shoppers from New York City are. It’s all about discovering what works best for your unique products and customers.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full Ecommerce potential. Interested in growing your Ecommerce business? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips for Measuring LinkedIn Campaign Success

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If you can’t measure it, you can’t improve it. This is especially true when it comes to marketing campaigns. The extent to which we’re able to measure the impact of our campaigns determines the quality of our insights, the effectiveness of our optimization strategy and the clarity of our results. For this reason, LinkedIn offers a robust suite of measurement tools, and just released a 6-point checklist for getting the most out of these tools and our campaigns. 

1. Identify key metrics according to your marketing goal. 

To keep your campaign on track with your desired outcomes, LinkedIn’s Campaign Manager uses an objective-based framework where your ultimate goal stays on top. Then the specific metrics you measure will ladder back to your objective, no matter what it may be. 

2. Set up the Insight Tag. 

Conversion tracking is essential no matter what platform you run your campaign from. This allows you to gain a deep and comprehensive look at ad performance. When you pair this with the Insights Tag on LinkedIn, you’ll be able to see how many downloads, sign-ups, purchases or other conversions are being driven by your campaigns, even after the user clicks out of LinkedIn to your website. 

3. Set up Lead Generation Forms. 

Lead Gen Forms make everything easier from both a marketer and user perspective. These are pre-filled forms based on the user’s profile, which removes the need to complete a bunch of fields in order to access the content or register for an event. On the marketer’s side, we receive accurate and actionable lead data. We also have the ability to centrally track key lower-funnel campaign metrics such as cost per lead, lead form fill rate and the number of leads from a specific professional audience segment. 

4. Conduct weekly analytical assessments. 

It can be a mistake to measure ROI too soon in a campaign. It usually takes some time to see the full impact of a campaign, given the complexity of today’s buyer journey. That also doesn’t mean you shouldn’t begin measuring your campaign quickly and tracking results continuously. Best practices include conducting weekly analysis after the initial launch of the campaign, focusing on what can be tweaked and improved. 

5. Use Campaign Demographics to see which audiences respond best to your ads. 

The Campaign Demographics feature on LinkedIn helps marketers see exactly who is interacting with their ads, based on key professional identifiers. These include job title/function/seniority, company size, location and more. This feature is beneficial because, while it’s nice seeing your ads getting high impression numbers, it doesn’t necessarily mean they’re coming from the right people. Once you identify who is seeing your ads, you can make any necessary adjustments. 

6. Use performance insights for recommendations to improve bigs and budget. 

Obviously, we don’t want to be spending money in the wrong places. On LinkedIn you can access campaign insights that give recommendations for how to improve bids and budgets. 

Final Thoughts 

According to recent research from LinkedIn, only 37% of digital marketers describe themselves as “very” confident in their ROI metrics. Improving your ability to measure, analyze and improve your campaigns offers a large opportunity for competitive advantage in today’s marketing space. At Onimod Global, we’re experts in both social media marketing and analytics. We make digital decisions driven by data and have advanced analytics and reporting capabilities. If you’re looking for assistance in LinkedIn marketing or on any platform, contact us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

6 Customer Loyalty Tips To Drive Local Search Traffic

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When dreaming up ways to improve search engine results, it makes sense to consider the customer loyalty factor. Why you ask? Customer loyalty plays a very crucial role in marketing for a company. Whether it may be more trusted customer reviews on your site or user-generated content produced by loyal customers, it is clear that customer loyalty is important to also driving you to the top of search page results. So how can you work to build customer loyalty online? Onimod Global specialists are here to break down 6 top tips on maintaining loyal customers.

6 Customer Loyalty Tips

The search engine optimization specialists from Onimod Global are here to offer several simple ways in which you can develop better customer loyalty within your own organization. The following 6 tips are based off of an article with Search Engine Land:

  1. Social Loyalty: Social media has grown to wield an impressive amount of influence over any given company. Facebook is a top platform that appeals to users looking for recommendations regarding any number of products or services. This feature allows other users to weigh in on the topic and recommend businesses that they find relevant to their friend’s search. This word-of-mouth by proxy through Facebook is significant because it disrupts typical search engine procedures.
  2. Narrative Control: As mentioned with the example of Amazon, online reviews carry an incredible amount of power. Make sure that you are giving customers a way to express their loyalty via online platforms such as Facebook and Yelp. You can even use this information as a testimonial to the benefits that your company offers.
  3. Forever Loyal: Truly loyal customers will seek out a preferred business no matter what the odds. Young used the example of Chick-Fil-A to represent this ideal. He noted that no matter where he goes, he can find a line out the door of Chick-Fil-A, even when other area fast food restaurants have no wait at all.
  4. Loyalty Economics: It can be difficult to track down truly loyal customers. Typically, a company’s marketing efforts toward new clients are much more expensive than if the company were to simply continue marketing toward dissatisfied customers. For this reason, it may be worth considering ways in which you can better the experience of existing customers rather than solely focusing on new customer leads.
  5. Loyalty Database: Data is an invaluable resource for any business. Data regarding repeat customers is even more essential to promoting growth and prosperity. Once you are able to gain information about current loyal customers, you will be more easily able to locate new ones, which cuts out a lot of wasted ad dollar being used in search engine marketing.
  6. Determining Improvements: Even if a company’s customer satisfaction ratings are high, there is usually significant room for improvement. This issue points back to the loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it is the right choice for them to purchase goods and services from.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Start Successfully Marketing Your Blog

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A blog can be an extremely valuable asset to a business’s overall success. Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. But for this to be accomplished, you must market the blog itself. 

Follow these best practices for promoting and marketing your blog content. 

Keep buyer personas top of mind.

When creating your blogs, you should always be thinking about who your ideal customer is and why they need your product or service. This way, you’ll be able to create content specifically suited to your audiences’ wants, needs, challenges, pain points, etc. When you create your blogs with these points in mind, it will be easier to use it as a conversion tool. 

Watch your competition. 

Competitors can provide insight into what’s working or not working when it comes to blog content and your target audience. Watch for thought-leaders in your industry and see what they’re writing about or experimenting with. How is their audience reacting? What gets the most traffic and drives the most discussion? This can help you determine what you need to do to stand out and provide your readers valuable content. 

Perform SEO and keyword research. 

An additional way to help you stand out among your competitors is by making sure your blogs rank higher on a webpage. Dedicate some time to keyword research to identify the phrases your target audience is searching the most. You can then tailor your blogs around these keyword phrases and include them in the blog when they naturally fit. You’ll want to perform this research prior to writing your blog. You can start by creating a list of 5-10 keyword groups you want to rank for, along with their associated long-tail keywords. 

Determine where the content will be distributed. 

It’s important to strategically determine where you’ll be distributing your content. Depending on the blogging software you use to host, it may be simple to add your articles to their corresponding landing page. Other ways to distribute your content include social media and online publishing platforms. You could also work with industry experts or influencers to share your content on their platforms as well. 

Final Thoughts 

Creating a successful blog in your niche is a great way to reach and nurture potential customers. Consistent content that solves common challenges of your readers can help build trust and advocacy. This will inevitably contribute to your overall business success. 

At Onimod Global, we’re your in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and serving as our clients consultative marketing team. If you need assistance with your blogging strategy, contact us today. 

Optimize Your SEO With User-Generated Content

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User-generated content, or UGC, has been very successful in terms of being effective in creating a highly successful, long-term SEO and conversion strategy. UGC can improve KPIs for your search marketing:

  • Increase your page rankings
  • Increase Google Ads click-through rates up to 20%
  • Increase organic traffic up to 400%
  • Increase conversion rate up to 75%

UGC should be part of your 2021 SEO strategy, and Onimod Global experts are here to help you discover why.

Why is the impact so great?

Any content coming from consumers talking about or reviewing a product is immediately seen as more trustworthy. For example, 88 percent of consumers trust online reviews written by other consumers as much as they trust suggestions from their personal network. Content from a consumer ultimately is more relatable, therefore signalling a psychological response called “social proof” which makes people assume that others’ actions reflect correct behavior for a situation. For example, if we see someone go through something negative such as slipping on a patch of ice on a sidewalk, we will likely learn not to follow those same actions.

We are also influenced very much by the opinion of others. So if you didn’t see it directly, but you hear from a friend at school that the sidewalk is slippery, you are likely to avoid the sidewalk and the icy patch. We are simply more open to accepting the opinion of our peers.

Switching this from ice patches back to marketing, from a customer point of view, social proof helps to increase conversion rates by building trust. A brand telling you that their products work, they’re a great price, they are quality material is great, but the opinion of someone else outside of the organization carries a different weight and is more believable.

Check out this graph from Search Engine Journal comparing conversion rates with and without UGC:

It is evident that there is a strong correlation between the use of UGC and converting users into paying customers.

How UGC helps with SEO

Step 1 for a lot of buying processes begins with Google, and the Seach Engine Journal found that organic page visits greatly increased over the span of nine months by simply adding customer reviews to website pages.

  1. UGC provides new and relevant content to your site. There is without a doubt a high need of relevant authentic content that your customer base can relate to.  The practice of displaying UGC on the website demonstrates that brands aren’t just talking at customers, rather they show that customers have a way to dialogue with the brand.
  2. UGC helps naturally rank your pages for long-tail keywords. Long-tail keywords are specific search phrases that are much easier to rank highly for due to the low search competition. For example, if you’re a skin care brand trying to rank for “skin cleanser”, you’re facing a large amount of competition. Instead, “skin cleanser for dry mature skin” potentially may have much less competition and be searched by users with a specific intent to find and buy this product. UGC will include this type of verbiage and therefore allow you to gain insight on what exactly is the pain-points for consumers.
  3. Ideal for manual and automatic optimizations. Automatic search updates with crawlers scope out things like customer reviews and automatically push your page higher in search results. In addition to the automatic updates, Google and other search engine companies employ search quality raters to manually evaluate websites. Things that they look for are rating for key credits like mastery of the topic, authority of the author, and truthfulness in content, which can easily be obtained from your customers’ content.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential with SEO and user-generated content. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Tips for Improving Your Webinar Success in 2021

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While many of us hoped webinars would be a trend that stayed in 2020, they’re still a necessity in the upcoming year. There are many benefits to holding webinars, though. Such as educating your audience, proving your industry expertise and increasing overall sales of your product or service. 

If you’re going to continue to run webinars in 2021 and are looking to increase your registrants and improve its overall success, follow these simple tips. 

1. Create Lead Gen Campaigns to Secure Registrants

Besides the webinar itself, a lead generation campaign is the most essential step in the overall process. To run a lead gen campaign you need an effective landing page with an easy-to-complete form and clear copy that lists: 

  • The topic and main talking points of the webinar 
  • The date and time 
  • Who will be the speaker and their expertise 

Once your landing page has been created, you can begin leveraging it to secure registrants. Here are some strategies to reach your target audience and getting them to register: 

  • Create Google Ads and paid social campaigns using targeted keywords aimed at your demographic. 
  • Run an email campaign. 
  • Link your landing page in any newsletters. 
  • Write a blog on the same topic of your webinar and use a CTA that links to your landing page. 
  • Create an organic social media campaign. 

2. Perform Lead Nurturing 

Your strategy should include a lead nurturing campaign as well. This should consist of a series of 3-4 emails or text messages that remind registrants of the event and include links to different content assets related to the topic. 

Since you already have your registrants contact info, the link to whatever content assets you include should be un-gated whenever possible. It’s important to balance your lead gen efforts with user experience. The best way to ensure this is to collect information slowly over time and by providing valuable content that keeps your users engaged. 

It’s also important to remember to not send too many nurturing emails or texts. You don’t want to bombard your audience with too many messages and motivate them to unsubscribe before the webinar even takes place.

3. Utilize Polls During the Webinar

Now that you’ve secured your registrants and the webinar is taking place, it’s time to figure out how to keep them engaged. The best way to do this is by posting questions throughout the webinar to keep attendees engaged and collect valuable information along the way. Many of your attendees might be reluctant to use the Q&A portion of the webinar as well. So polling them throughout the event is a great strategy for learning more about your audience in real time. 

Here are a few things to keep in mind when creating your webinar questions: 

  • Ask one question at a time to avoid confusion. 
  • Use simple language to get the most accurate answers. 
  • Introduce the question before asking them and show your attendees where to respond. 
  • Show the results to keep your audience invested. 

4. Create and Distribute an On-Demand Version of the Webinar

Creating an on-demand version of your webinar allows you to get the most out of these online events. By being able to post a recorded version of the event, you can exceed your registrant totals and market to a new audience. These recordings should be gated, as they’re premium content and are likely being viewed by users who did not originally sign up for it.

5. Create Automated Programs to Follow-Up with Attendees 

Since you have already established a relationship with those who attended the webinar, you should set up an automated email campaign to communicate with them. This campaign should be a series of 4-5 messages that include details about your products or services and how they can solve the recipients’ pain points. 

More from Onimod Global 

At Onimod Global, we’re always looking to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

What Will Influencer Marketing Look Like in 2021

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It’s fairly safe to say that 2020 was a tough year for us all, in personal and professional life. We have all needed to adjust to the new normal. One industry that was heavily impacted was influencer marketing, where they saw a sharp decline in the value of their content as people moved indoors and grappled with the loss that the COVID-19 pandemic has imposed on the world. What does this mean for the future of influencer marketing in 2021? Experts at Onimod Global took a deep dive into the topic to help you decide when it’s appropriate to use an influencer, and how that will change in the upcoming decade.

Where influencer marketing began

Initially, before brands used celebrity endorsements, they used characters to evoke empathy from consumers such as Santa Claus for Coca Cola and Tony the Tiger for Kellogg’s cereals. The next wave included all sorts of celebrity and public figure endorsements. This helped brands to get their consumers to connect the dots between brand, trust, and recommendations by public figures.

Then entered the influencer era: where celebrity endorsements are still popular, but now they have to compete with “normal” personalities. Influencers are similar to characters in the sense that they still perform the role of someone in an ad on social media but they are, and very well could be, your neighbors; just with hundreds of thousands of followers online. Influencer marketing has boomed in popularity over the last years, especially in the fashion and lifestyle industries. Consumers that would once shop based on cool advertising and customer reviews, have changed their ways and will buy based on a raving review from their favorite influencer. Today, influencer marketing is worth a reported $10 billion dollars, and now every social platform has been involved in some way.

Impact of microinfluencers

While the influencers and celebrities with an established audience of hundreds of thousands of followers can make a significant impact on your overall sales, they can also take a massive toll on your company’s wallet. This is why brands also opt for “microinfluencers”, or social media personalities with a lower follower count.

Their content is usually centered around a very niche passion or community, some examples being health & beauty, trucking & logistics, or travel. The most incredible USP about microinfluencers is that they can have an engagement rate of nearly 60% versus that of a celebrity doing something similar. While being a cost effective option for a brand that wants to get involved in influencer marketing, they are also seen as very trustworthy source of information.

The future of influencer marketing

What’s up next for the future of influencer marketing? The first change we’ve seen thus far is influencers beginning to charge for exclusive content on Instagram and other platforms. Some charge a monthly fee to become a “Close Friend” on Instagram, while others are trialling WeChat’s new paywalls. In effect, content quality is becoming a focus.

However, this has the potential to also be a benefit for brands. If the influencers they work with are more invested in producing high quality content, they could be more likely to develop stronger partnerships with a select number of brands. “It will enable influencers to avoid having ‘one night stands’ with brands and rather focus on creating long-term ambassadorships with brands that are truly authentic to their lifestyle,” says Krishna Subramanian, CEO of influencer marketing and branded content firm Captiv8.

Private fan subscriptions are just one of many changes we predict will happen in the next decade, and Onimod Global experts will be sure to keep you up to date on all new influencer marketing news.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Ways to Increase Your Customers’ Online Trust of Your Products

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Along with the ramping up of ecommerce in the early days of quarantine, so did fraudulent activities. According to brand protection firm, Red Points, the sale of fake cosmetics, apparel, toys, and sporting goods surged, with the number of counterfeit detections growing by 38%. This is becoming a growing concern for consumers, with 92% having concerns about making purchases from unfamiliar websites. Customers main concerns seem to be: 

  •  Getting their credit card or personal information stolen. 
  • They won’t be able to return items.
  • Not getting personalized customer support. 
  • That the product will look different once it arrives. 

Trust among your online customers is more important than ever before. Businesses are now tasked with not only providing quality products and exceptional customer service, but also with proving they’re reliable and can be trusted. 

Building that trust requires appealing to consumers’ social, psychological and economic instincts. Here are 5 ways to help improve the trustworthiness of your brand and products with online customers. 

1. Social Proof 

Social proof can be anything from your social media following, endorsements from trusted experts or influencers, evidence of demand or certifications. But the most effective form of social proof is word-of-mouth and positive online reviews and testimonials. According to research conducted by the Spiegel Research Center, nearly 95% of shoppers read reviews before making a purchase. It’s not as simple as just getting reviews, though. There needs to be a substantial amount and they must be authentic. It’s also important that you don’t delete negative reviews, either. Instead, you should take the time to respond to them. This shows that you read your reviews and actually care about your customers, increasing brand trust. 

2. Personalize Your “About Us” Page 

Users that have never heard of a company and are making a purchase for the first time will likely navigate over to the “about” page to learn more. Your “about” page isn’t the time to use sale pitches, jargon or company lines. It’s an opportunity to tell your story and create a genuine connection with your customers. Introduce yourself, your business and tell what makes your products unique. This is how you best translate real authenticity and start a relationship with your customers. 

3. Prioritize Social Media 

There are many ecommerce counterfeiters that will utilize social media to hit their targets. This is why it’s essential to ensure your own social media channels convey authenticity and the genuine nature of your brand. It’s important to share content regularly, ensure consistent messaging across all platforms and interact with your followers. When pages aren’t updated consistently or only show low quality images and content, it can leave users questioning the legitimacy of your business as well. If you don’t have the capacity to consistently update all your social channels and create quality content, it may be worth outsourcing.

4. Create Clear and Detailed Product Descriptions with High-Quality Photos 

Normally when it comes to copywriting, less is more, but not when it comes to product descriptions. The best way to differentiate yourself from scammers is by including as much information as possible. Your product descriptions should have: 

  • Measurements 
  • Materials 
  • Colors 
  • How it’s packaged 
  • How it’s shipped

You should also include as many high-quality photos as you possibly can.

5. Be Available for Questions and Customer Support 

It can be unsettling to consumers if they’re trying to reach a company but aren’t able to easily find contact information. Along with an email address, be sure to also include a physical address. Customers should also receive prompt responses from your company. If customer service fails, all other efforts are meaningless. When emails or direct messages are left unanswered, consumers immediately have doubts. This can also lead to more negative reviews and word-of-mouth. 

Final Thoughts 

Establishing your brand authenticity and trust among your customers isn’t difficult. It just takes sharing your products, why you love what you sell, investing time and resources into original content creation and clearing communication with customers. 

At Onimod Global we’re experts in the ecommerce and social space. We’re always looking to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Why Live Shopping Is The Future Of Ecommerce

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Brick-and-mortar retail was a significant revenue-driver as recently as 2019, but Covid-19 has changed everything. The pandemic has already accelerated levels of e-commerce growth not previously expected until 2022 at minimum. Live shopping is coming up as the latest Ecommerce trend that combines advances to technology and social media channels with the familiar, quaintly nostalgic concept of at-home shopping. Envision the Home Shopping Network (which continues to be quite successful) but streamable on mobile phones through websites and on social media apps such as Instagram with influencers that help to sell goods.

Onimod Global experts are here to break down what live shopping is and why it will be crucial to the success of your Ecommerce strategy in 2021 and coming years.

What exactly is live shopping?

Livestream shopping is a natural confluence of several current tech trends—streaming, influencers, social, commerce—and offers companies a new approach based on an old shopping trend to consumers’ hearts and wallets. Think back to when the Home Shopping Channel began to appear on televisions, first across North America and then worldwide. Previously catered to housewives, the live shopping on channels QVC and HSC allowed women to shop from the comfort of their couches just by calling in to the show.

Several decades and gender role changes later, live shopping provides a convenience that has now been completely taken over by ecommerce and the ability to do it all from one’s computer or mobile phone instead. Live shopping provides a real-time feedback loop for all consumers tuned in, including reviews and recommendations of products. Influencers and customers sharing among followers and friends, and asking questions about the product on the platform in use is an important piece of the puzzle for brands to embrace “social commerce.” As we’ve already mentioned, the COVID-19 pandemic accelerated the adoption of live shopping, giving ample space and opportunity for it to reach customers in North America and Europe. Beyond fashion and beauty, live shopping can be extended into many different types of categories. For example, cars and houses and all sorts of accessories sold in a variety of industries are emerging in popularity.

Live shopping platforms

Live shopping used to come from one customer and one customer only: the ones watching tv at home. Now the landscape has shifted entirely, where live shopping can happen on a buyer’s phone or computer, and, yes, streamed on their smart television, too.

This list of already existing streaming platforms from Shopify is a great place to start looking if you’re interested in offering live shopping:

The most important and largest platform to start live shopping for your business is of course, Instagram. Instagram live shopping is used in the following ways:

  • Product demos: Educate and engage buyers. Test the products for interested customers, answering any questions they may have.
  • Collaboration: Give buyers authentic reviews. Bring on other creators or brands with an influencer to give a level of insight and realistic product presentation to the process.
  • Human interaction: Invite buyers to participate. All of these options allow for your buyer to participate in the testing, learning, and shopping experience in a way that straight Ecommerce doesn’t necessarily provide space for.

The future of Ecommerce

Live shopping brings a humanized element to an otherwise human-less experience. One thing Ecommerce always had going for it was the fast and easy process, however no one had yet figured out a way to bring interaction to the table to match the USP of convenience. COVID-19 catapulted Ecommerce and online shopping in this direction, with no signs of slowing down.

Though a post-COVID life is hopefully coming soon, and whatever version of “normal living” is sure to resume soon after, live shopping—like many other new or adapted consumer behaviors and technologies—is likely to remain a pillar of the buying experience.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Maximize Lead Generation via Facebook Posts and Ads

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With billions of people using Facebook each month, the opportunity for lead generation is endless. Facebook recently shared tips on how to maximize lead generation via Facebook posts and ads to help businesses boost the performance of their Facebook marketing efforts. These tips cover the four critical elements of effective lead generation, intending to help marketers formulate a better strategy for reaching and connecting with potential customers. 

1. Lead Capture

According to Facebook, one of the keys to capturing leads is ensuring that your audience clearly understands what they’re signing up for. They should also clearly understand what makes your product or service worthy of giving their personal email address or other information. Being upfront and having clear communication from the get-go helps ensure that those that are converting are a part of your target audience. 

2. Lead Magnets 

Facebook’s second tip is that brands should adopt the “give before asking” mentality by offering users something in return for their information. This could be a one-sheeter, eBook, discount code, free trial, newsletter, webinar, etc. By providing value upfront you establish trust and a connection with your audience, leading to a better relationship and more brand-loyalty in the future.

3. Landing Page 

Landing pages are a critical element to ads. It’s important that once you get a user to click through your post or ad, that your landing page matches what you’ve explained. It’s also important that it has a quality design and effectively collects the information you need. Facebook advises brands to test different versions of landing pages to see which have the high click-through and conversion rates. They also suggest that you should consider setting up a custom audience to then retarget those who have clicked through, but not yet converted. 

4. Lead Scoring

Facebook’s final tip is to create a lead scoring matrix in order to better customize their outreach efforts and prioritize leads based on past engagement. For example, downloading a white paper is worth more points than unsubscribing from your email list. This can help you save time and effort by only contacting the leads that are more likely to convert first. The way you go about establishing your lead scoring table will vary, depending on your offer and goals. But the idea is that by segmenting each of your leads will allow you to better focus the outreach for each of your strategies. 

Final Thoughts 

Lead generation is key to maximizing your Facebook marketing efforts. The more insights you can gather, the better you can hone in on where the right people are for every campaign. Either by focusing on groups directly or using them for Lookalike’s to expand your research. At Onimod Global, we’re experts in digital marketing, specializing in Facebook Ads. If you need additional assistance in the Facebook ad space, or any area of digital marketing, we can help. At Onimod Global we’re experts in all areas of social media and digital marketing. Learn more about who we are and what we do, and contact us here today. 

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