Bing has announced support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in their latest Bing Ads Editor release: v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform. Read more
That’s right! Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Read more
The option to show extensions during store hours or time-sensitive promotions is available in all markets. Read more
The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide and on all devices. Here’s a look at what the move means for those managing Bing Ads campaigns.
First, the Ad distribution section under Ad Group level settings now includes AOL along with Bing and Yahoo.
You can now also change ad group level network distribution within Bing Ads Editor. Whatever your settings are now, they won’t change, other than the fact that AOL is now included.
Bringing AOL into the fold also includes AOL’s syndicated search partners in relevant locations. You’ll have insights into this type of traffic that wasn’t available when AOL ads were served by Google. In the Website URL (Publisher) report, the URLs of AOL owned and operated websites will be shown on separate lines and not consolidated with Bing and Yahoo’s owned and operated websites listed under “Bing and Yahoo! Search Properties Only.” You might not necessarily know that the site is part of the AOL syndication, but you will be able to add individual sites to exclusionlists.
AOL search also now appears as a new value in the Network and Top vs. Other columns in reports (including those run from the Reporting API), such as the Keyword performance report and Campaign performance report, and AOL is listed with Bing and Yahoo syndicated search partners.
AOL traffic now factors into both Bing Ads Campaign and Keyword Planners, as well. For more details, see the Bing Ads blog post on the updates.
The Bing Ads team has been continuously working to improve your Product Ads experience. Bing Shopping Campaigns are an optimal way to organize, track, and optimize your Product Ads directly in Bing Ads. Today, we are excited to announce that we will be enabling Shopping Campaigns on Bing Ads for a limited number of advertisers, and extending to all advertisers over the coming months.
What Are Bing Shopping Campaigns?Bing Shopping Campaigns are a new campaign type within Bing Ads that makes it easier for you to advertise your products from your Bing Merchant Center store online. They are the latest and greatest way of creating and managing Product Ads that streamlines the process to make it easier and faster for you to get those ads up and running.
Benefits of Using Bing Shopping CampaignsIf you’re using Product Ads, Bing Shopping Campaigns (BSC) will become your new best friend. In addition to making it easier for you to connect with customers and promote your products online, with Bing Shopping Campaigns you’ll find:
I. Easier Management and More Control of Your Product Ads
o Intuitive hierarchical structure to organize the products you want to bid on.
o Ability to view your catalog data within the campaign UI so that you can make a more informed bidding choice.
o Ability to prioritize across campaigns with a single priority setting.
II. Deeper Insight into How your Product Ads are Performing
o Ability to view performance data for all your products no matter how your campaign is structured within the campaign UI.
o Competitive intelligence via benchmark data to help drive better optimization.
o Additional Reports.
III. Ability to Import Google shopping Campaigns with a Single Click
o If you are already running Google shopping campaigns, you can import your Google shopping campaigns as is into Bing Ads making it easier for initial setup and further maintenance.
IV. API support
o You can manage your Bing Shopping Campaigns at scale using APIs. You’ll find instructions for using Bing Shopping Campaigns via the API over on MSDN.
Ready to Get Started?
If you’re a managed Bing Ads customer (i.e. you have an assigned Account Manager) using Product Ads on Bing or Google Shopping Campaigns, you’re welcome to get started with Bing Shopping Campaigns right away! Simply reach out to your Account Manager and let them know you’d like to be a beta participant. NOTE: If you do not have a dedicated Account Manager, please stay tuned here to the blog for updates as we are planning to make Bing Shopping Campaigns available to you this summer.
Getting started is simple – three steps, and you’re done!
For more details on getting started, review the Introduction to Bing Shopping Campaigns Beta PDF file. Stay tuned for more updates and information as we move toward general availability for all US customers this summer.
