Programmatic advertising has emerged as a powerful tool for brands looking to optimize their ad spend and drive higher returns on investment (ROI). This specific form of marketing helps brands deliver more targeted, relevant messages to their audience at scale by automating the buying and placement of ads in real-time. However, staying informed about the […]
Data is often heralded as the new oil, driving the engines of modern marketing and business strategies. However, with great power comes great responsibility, and the increasing reliance on consumer data has brought privacy concerns to the forefront. In today’s rapidly evolving digital marketing environment, protecting data privacy has become a critical focus. With the […]
As we celebrate Women’s Equality Day on August 26th, Onimod Global examines the progress, ongoing challenges, and the fresh perspective female digital marketers bring to online advertising. Women are increasingly stepping into the spotlight, challenging norms, and making significant strides in the business world. Women’s Equality Day marks a significant moment in the fight for […]
In today’s digital age, a robust social media strategy isn’t just optional for businesses—it’s essential for thriving in a competitive landscape. Social media platforms offer unparalleled opportunities to connect with your audience, build brand awareness, and drive tangible results. Globally, there are over 5 billion active social media users—that’s 62% of the world’s population. This […]
Pay-per-click (PPC) marketing is an incredibly effective tool. Whether you’re a small business owner looking to attract local customers or a large corporation aiming to increase your online presence, PPC can deliver measurable results and more. PPC advertising is a popular marketing tactic that can drive measurable traffic, generate leads, and increase revenue. In order […]
Have you ever considered how Google ranks and displays websites? One key factor is the E-E-A-T principle. This acronym holds significant power over the future of websites, determining their visibility in the vast online landscape. But what exactly does E-E-A-T entail, and why does it matter? With the rise of AI-generated content, simply spinning up […]
Harnessing the power of AI has become essential for marketers looking to optimize their social media content and campaigns. AI seamlessly integrates into major social media platforms, revolutionizing marketing strategies and driving unparalleled results. According to The 2023 State of Social Media Report, 97% of business leaders recognize AI’s role in optimizing social media data […]
Social media benefits millions of users daily. It’s a goldmine for companies looking to build brand awareness, acquire new customers, and increase customer loyalty. Here’s how to help ensure you’re taking advantage of social media’s dynamic capabilities. Social media platforms like Facebook, Twitter, and Instagram are not just places for sharing photos and messages but […]
With millions of websites vying for users’ attention, standing out can be tricky. Yet, there is a solution: SEO Optimization. By optimizing your website for SEO, you can improve your website’s ranking in SERPs and attract more traffic. So, buckle up and get ready to learn how to make your website an SEO powerhouse! This […]
In today’s competitive digital landscape, businesses must utilize various digital marketing channels to reach their target audience and drive conversions. Pay-per-click (PPC) advertising is a popular marketing tactic that can deliver measurable traffic, leads, and revenue results. To get the most out of PPC advertising, businesses must maximize their return on investment (ROI). This blog […]
