The days of the “sell and forget” relationship between customers and brands is long gone. Most brands now aim for having exceptional customer service and continuous customer engagement. Brand loyalty is more crucial than ever due to the internet and social media influencing the acceleration of the “full brand experience” approach. Brands positioned with customer-first, […]
As more businesses shift away from traditional marketing tactics, agencies should follow suit. The times of one-time projects, lower value relationships, and thoughtless solutions with no unified reporting will lead to failure. The demand for full digital marketing services continues to increase, meaning agencies are taking on new clients while trying to keep existing ones […]
It’s a common misconception that marketing through email is dead. In all actuality, 90% of adults and 74% of teenagers use emails regularly. Email marketing is still a great tool for building customer relationships and generating leads and sales. Best practices for things like deliverability, subject lines, and layout have evolved over recent years. There […]
Gen Z now makes up 26% of the population and comprises 48% of the total media audience. Their spending power is estimated to be between $29 and $143 billion, without taking into account their influence on household spending. They are a formidable consumer demographic, but the generation gap leaves some marketers struggling to successfully reach […]
Customers arrive on a landing page through social media posts, paid advertisements, and various other content. If your landing page is ineffective, all the ad dollars and resources put towards getting these customers there was essentially a waste. A quality landing page has the potential to increase leads, sales, and gain valuable information on potential […]
Marketers have been predicting the death of cookies since 2017, and yet it’s still holding on. Safari and Firefox already block third-party cookies by default, and Google Chrome is soon getting the controls to follow. This has been regarded as the “nail in the coffin” for cookies, meaning the end is finally in sight. What […]
LinkedIn announced late last week that it will be adding three new features to their advertising platform. These features include brand awareness campaigns, website conversion tracking capabilities, and job applications. This new version will also have an optimized click pricing option. LinkedIn has recently been putting a lot of emphasis on improving the platform’s advertising […]
As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences. This is referred to as the feedback economy, and as it has grown, it has become the cornerstone […]
Instagram has recently announced that they are going to start displaying ads in its Explore tab. The Explore section allows users to browse new content while discovering new accounts based on their interests. The platform says they will be introducing ads “slowly and thoughtfully” in the coming months. They want Explore to be the best […]
When it comes to branded versus non-branded search, it isn’t an either/or decision, both are critical for successful rankings. Businesses must have a strong understanding of the customer journey, to know when users are more likely to search for branded versus non-branded keywords. If you’re aware of what searches your potential customers are making, and […]
