4 Statistics That Should Impact Your 2018 Online Marketing Strategy
2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn’t fall behind in 2018. The importance of online visibility in today’s digital world should never be overlooked, and it’s an aspect that many businesses lack. Listed below are four marketing statistics from various sources that will help shape your marketing strategy for the year ahead.
1. Repeat E-commerce spenders spend twice as much as new customers
Customer loyalty is huge, and it’s no surprise that repeat customers are far more likely to purchase more from your business. According to an article from Neil Patel, the “average E-commerce spending of repeat customers is $52.50 compared to $24.50 for new customers.” Moreover, effective E-commerce strategies will be crucial in 2018 and being able to generate solid customer relationships will most likely result in revenue increases.
2. The number of advertisers using Facebook is now over 3 Million
Facebook is an extremely effective digital marketing channel, and if utilized correctly it can greatly increase the ROI for your business. Investing plenty of time and money to the social media giant should definitely be a component of your organization’s marketing strategy, as it will pay off in the long run. According to a report from Statista, “the number of active users on Facebook worldwide has now reached 2.13 billion.” Another interesting Facebook fact found by WordStream is that “the average cpc on Facebook across all industries is $1.72.” Ultimately, there’s a reason that Facebook now has over 3 million advertisers, as the platform can be very rewarding for you business if used correctly.
3. Over 90% of shoppers’ purchase decisions are influenced by social media
It’s no surprise that social media is important when it comes to potential consumers and what influences their purchase decisions. A study from Iron Paper found that “approximately 93% of purchase decisions are influenced by social media, and that 90% of users trust peer recommendations.” Businesses that have caught on to this trend have seen increases in sales and overall ROI. It should also be noted that image focused platforms like Instagram and Pinterest offer a huge opportunity for businesses to showcase products/services to help influence purchase decisions.
4. 87% of internet users own a smartphone
The overwhelming usage of smart phones has revolutionized the entire advertising industry. Mobile marketing is not the future, it’s happening right now. The Global Web Index found that “87% of all internet users own a smartphone” and that “there are 9 new mobile users added every second.” Therefore, there must be a major focus on mobile responsiveness in any marketing strategy. It’s essential regarding your organization’s website in terms of user friendliness and ranking higher in search engine results.
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If you’re business is in need of digital marketing expertise this year in 2018, Contact Us at Onimod Global. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!
